Capturing Information to Fuel Growth
Variety-Seeking and Time of DayMay 3, 2018 Kelley Gullo, Jonah Berger, Jordan Etkin, and Bryan Bollinger, 2018, 18-108-05
New insight on the biological basis of decision making: consumer preferences for variety change throughout the day, driven by their circadian rhythms.
Estimating the Impact of User Personality Traits on Electronic Word-of-Mouth: Text-mining Social Media PlatformsJan 15, 2018 Panos Adamopoulos, Anindya Ghose, and Vilma Todri , 2018, 18-100-01
Personality is powerful when it comes to online WOM: the right sender-receiver match can boost brand appeal and sales.
How Well Do Recommendations Engines Work for Your Product?Sep 27, 2017
Webinar featuring Kartik Hosanagar, University of Pennsylvania
Kartik Hosanagar will offer insights on strategies that retailers and producers can use in a world where the question has shifted from, “How does our product get discovered by consumers?” to “How does our product get discovered by algorithms?”
Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?Sep 21, 2017 Raoul V. Kübler, Anatoli Colicev, and Koen Pauwels, 2017, 17-122-09
Which method should marketers use to gauge consumer feelings? This study compares sentiment extraction tools and offers practical guidance.
Search Personalization Using Machine LearningAug 14, 2017 Hema Yoganarasimhan, 2017, 17-117-08
This machine learning framework improves the ranking of search results by incorporating users’ personal search history.
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