Capturing Information to Fuel Growth
Value-Based Brand Exploitation Strategy to Grow Firm ValueOct 8, 2018 Marc Fischer, Max Backhaus, and Tobias Hornig, 2018, 18-127
This econometric analysis examines the effect of customer-based brand equity measures on firm value drivers. With a sample of 600+ firms from 2005-2013, they find substantial across-firm and across-industry variation. Overall, earnings growth and sustainability of excess return are the most influential drivers for most firms and industries.
Using Artificial Intelligence and Blockchain to Unlock the $3 Trillion Mobile EconomySep 14, 2018 Anindya Ghose, New York University
Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than $3 trillion mobile economy. Anindya Ghose will present how firms can harness the nine forces shaping the mobile economy, resolve consumer behavioral contradictions, and delight consumers - all at the same time - with a mobile strategy.
Identifying Customer Needs from User-Generated ContentAug 16, 2018 Artem Timoshenko and John R. Hauser , 2018, 18-124-08
Can user-generated content be used to identify abstract context-dependent customer needs? Can machine learning make the process more efficient? The answer to both questions is yes, this study finds. UGC is likely a better source of customer needs than experiential interviews, and the hybrid machine learning approach offers efficiency gains of 50% over traditional analyses.
The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless DisruptionAug 09, 2018
Barbara Kahn, University of Pennsylvania
We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. In this webinar, Barbara Kahn will examine the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance.
Slider Scale or Text Box: How Response Format Shapes ResponsesAug 7, 2018 Manoj Thomas and Ellie J. Kyung, 2018, 18-122-08
Managers should exercise caution when choosing digital response format for any kind of numeric payment, bidding, or donation information. Across multiple studies, researchers find systematic differences in valuations elicited from slider scales versus text boxes.
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