Capturing Information to Fuel Growth
Does IT Lead to More Equal Treatment? An Empirical Study of the Effect of Smartphone Use on Customer Complaint ResolutionMay 10, 2018 Catherine Tucker and Shuyi Yu, 2018, 18-111-05
Using an instrumental variables approach to address endogeneity in mobile app use, the authors find that mobile communications technology can lead to fairer outcomes in customer treatment.
The Geography of Poverty and Nutrition: Food Deserts and Food Choices across the United StatesMay 10, 2018 Hunt Allcott, Rebecca Diamond, and Jean-Pierre Dubé, 2018, 18-110-05
Exposing low-income households to the same grocery store availability and prices as high-income households reduced nutritional inequality by only 9%.
Variety-Seeking and Time of DayMay 3, 2018 Kelley Gullo, Jonah Berger, Jordan Etkin, and Bryan Bollinger, 2018, 18-108-05
New insight on the biological basis of decision making: consumer preferences for variety change throughout the day, driven by their circadian rhythms.
Estimating the Impact of User Personality Traits on Electronic Word-of-Mouth: Text-mining Social Media PlatformsJan 15, 2018 Panos Adamopoulos, Anindya Ghose, and Vilma Todri , 2018, 18-100-01
Personality is powerful when it comes to online WOM: the right sender-receiver match can boost brand appeal and sales.
How Well Do Recommendations Engines Work for Your Product?Sep 27, 2017
Webinar featuring Kartik Hosanagar, University of Pennsylvania
Kartik Hosanagar will offer insights on strategies that retailers and producers can use in a world where the question has shifted from, “How does our product get discovered by consumers?” to “How does our product get discovered by algorithms?”
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