Capturing Information to Fuel Growth
Consumption and Design of Music Albums and Personalized PlaylistsFeb 28, 2019 Khaled Boughanmi, Columbia University
Khaled Boughanmi will present research that uses a nonparametric Bayesian model combining online data to explore the dynamics of musical success of albums over the last half century.
How Online Display Ads Work: Lessons from 432 Field ExperimentsFeb 28, 2019 Garrett Johnson, Boston University
Garrett Johnson will discuss lessons from 432 online display ad field experiments on the Google Display Network.
Causal Measurement: Not for the Casual ScientistFeb 28, 2019 Robert Moakler, Facebook
In this presentation Facebook will discuss the realities of implementing experiments, industry barriers and what we think the future of measurement will look like.
Putting Analytics into Action: Using Cupcakes to Improve Business OutcomesFeb 28, 2019 Martyn Crook, Vice President Advanced Analytics & Marketing Science, The Coca-Cola Company
The best analytics in the world are useless if we don’t get the right information to the right people at the right time, and then ensure that they take action.
Mobile Advertising and Cross-device EffectsFeb 28, 2019 Michelle Andrews, Emory University
Should marketers advertise on mobiles even though consumers purchase on tablets and desktops? Michelle Andrews explain whether, how, and why increasing the amount of money marketers spend on mobile advertising can generate sales on larger devices.
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