Capturing Information to Fuel Growth
All Types
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Presentations
In Search of the Perfect Decision
Feb 28, 2019 Christopher Frank, Vice President Marketplace Insights, American Express CompanyHow do you improve the speed and confidence of decision-making in an environment of incomplete information?
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Presentations
Consumption and Design of Music Albums and Personalized Playlists
Feb 28, 2019 Khaled Boughanmi, Columbia UniversityKhaled Boughanmi will present research that uses a nonparametric Bayesian model combining online data to explore the dynamics of musical success of albums over the last half century.
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Presentations
How Online Display Ads Work: Lessons from 432 Field Experiments
Feb 28, 2019 Garrett Johnson, Boston UniversityGarrett Johnson will discuss lessons from 432 online display ad field experiments on the Google Display Network.
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Presentations
Causal Measurement: Not for the Casual Scientist
Feb 28, 2019 Robert Moakler, FacebookIn this presentation Facebook will discuss the realities of implementing experiments, industry barriers and what we think the future of measurement will look like.
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Presentations
Putting Analytics into Action: Using Cupcakes to Improve Business Outcomes
Feb 28, 2019 Martyn Crook, Vice President Advanced Analytics & Marketing Science, The Coca-Cola CompanyThe best analytics in the world are useless if we don’t get the right information to the right people at the right time, and then ensure that they take action.
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