Capturing Information to Fuel Growth
All Types
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Presentations
Experimentation and Causality in Modern Digital Advertising
Nov 11, 2019 Harikesh Nair, Stanford UniversityHarikesh Nair describes how modern ad-systems leverage sophisticated tracking to understand outcomes and exposure at scale, using examples from the ad-experimentation platform of JD.com in China.
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Presentations
Field Experiments to Optimize Revenue Management
Nov 11, 2019 JP Dube, University of ChicagoJ. P. Dube will discuss several field experiments involving randomizing prices for companies to optimize their pricing against a specific set of objectives.
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Videos
Human + Machine: How Content Analytics Delivers Unsurpassed Value to Advertisers
Sep 30, 2019Dinesh Gopinath, Global Head of Product and Data Strategy, Kantar Analytics Practice
Kantar's Dinesh Gopinath will discuss different ways advertisers are capitalizing on a revolutionary analytics to produce content, amplify and multiply its value, while dramatically shortening the idea-to-value timeframe.
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Videos
Human + Machine: How Content Analytics Delivers Unsurpassed Value to Advertisers
Sep 30, 2019Dinesh Gopinath, Global Head of Product and Data Strategy, Kantar Analytics Practice
Kantar's Dinesh Gopinath will discuss different ways advertisers are capitalizing on a revolutionary analytics to produce content, amplify and multiply its value, while dramatically shortening the idea-to-value timeframe.
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Presentations
Subscription Programs and Customer Behavior
Sep 20, 2019 Raghuram Iyengar, University of PennsylvaniaRaghu Iyengar will discuss the causal effect of customers’ adoption of a subscription program on their subsequent purchases.
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