Marketing Topics

• Presentations

  If Measurement Isn’t Your Top Strategic Priority, Here’s Why It Should Be

  Apr 09, 2019 David Kaul, Director of Measurement & Analytics, Google, Inc.

  Marketers must deliver more personalized, measurable experiences in a responsible way to drive business growth. 

• Presentations

  Becoming a Data Maker

  Apr 05, 2019 Eleanor McDonnell Feit, Drexel University

  Elea Feit will discuss how the ideal design of a marketing experiment depends on the goal of the marketer doing the experiment.

• Presentations

  Super Bowl Advertising: What makes for Right Content?

  Apr 05, 2019 Satya Menon, EVP, Kantar's Analytic Practice, Kantar & Alfredo Troncoso, Vice President, Global Brand & Marketing ROI, Kantar

  Based on a recent study conducted by Kantar of the Super Bowl LIII commercials, Satya Menon and Alfredo Troncoso will present the critical elements that make for successful tent-pole advertising and ensures a positive return on investment.

• Presentations

  Spending the Next $1 in an Omni-Channel Business

  Mar 07, 2019 Tom Tang, Vice President Marketing Analytics, Walmart

  Tom Tang will discuss how MMM and MTA solutions can be used to set a solid omni-channel marketing strategy by complementing the strengths and weaknesses of each solution.

• Presentations

  Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Years

  Feb 28, 2019 Kenneth C. Wilbur, University of California, San Diego

  Kenneth Wilbur will present research that investigates the relationships between three brand attitude variables (perceived quality, perceived value and recent satisfaction) and three types of advertising (national traditional, local traditional and digital).