Capturing Information to Fuel Growth
All Types
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Presentations
Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Years
Feb 28, 2019 Kenneth C. Wilbur, University of California, San DiegoKenneth Wilbur will present research that investigates the relationships between three brand attitude variables (perceived quality, perceived value and recent satisfaction) and three types of advertising (national traditional, local traditional and digital).
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Presentations
The Treachery of Convenience: Redefining Reach
Feb 28, 2019 Kevin Whitcher, Vice President of Product Management, Oracle Data CloudMeasurement is only as valuable as the outcomes it can change for the marketer or their business, but not enough time is spent making sure the metrics we use matter for those outcomes.
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Presentations
In Search of the Perfect Decision
Feb 28, 2019 Christopher Frank, Vice President Marketplace Insights, American Express CompanyHow do you improve the speed and confidence of decision-making in an environment of incomplete information?
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Presentations
Consumption and Design of Music Albums and Personalized Playlists
Feb 28, 2019 Khaled Boughanmi, Columbia UniversityKhaled Boughanmi will present research that uses a nonparametric Bayesian model combining online data to explore the dynamics of musical success of albums over the last half century.
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Presentations
How Online Display Ads Work: Lessons from 432 Field Experiments
Feb 28, 2019 Garrett Johnson, Boston UniversityGarrett Johnson will discuss lessons from 432 online display ad field experiments on the Google Display Network.
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