Marketing Topics

• Presentations

  Consumption and Design of Music Albums and Personalized Playlists

  Feb 28, 2019 Khaled Boughanmi, Columbia University

  Khaled Boughanmi will present research that uses a nonparametric Bayesian model combining online data to explore the dynamics of musical success of albums over the last half century.

• Presentations

  How Online Display Ads Work: Lessons from 432 Field Experiments

  Feb 28, 2019 Garrett Johnson, Boston University

  Garrett Johnson will discuss lessons from 432 online display ad field experiments on the Google Display Network. 

• Presentations

  Causal Measurement: Not for the Casual Scientist

  Feb 28, 2019 Robert Moakler, Facebook

  In this presentation Facebook will discuss the realities of implementing experiments, industry barriers and what we think the future of measurement will look like. 

• Presentations

  Putting Analytics into Action: Using Cupcakes to Improve Business Outcomes

  Feb 28, 2019 Martyn Crook, Vice President Advanced Analytics & Marketing Science, The Coca-Cola Company

  The best analytics in the world are useless if we don’t get the right information to the right people at the right time, and then ensure that they take action.

• Presentations

  Mobile Advertising and Cross-device Effects

  Feb 28, 2019 Michelle Andrews, Emory University

  Should marketers advertise on mobiles even though consumers purchase on tablets and desktops? Michelle Andrews explain whether, how, and why increasing the amount of money marketers spend on mobile advertising can generate sales on larger devices.