Capturing Information to Fuel Growth
Unpacking “Attribution” for Today’s MarketingMar 24, 2020
Multi-touch attribution for marketing ROI and accountability is today’s Holy Grail. As with all quests, there are temptations and distractions along the way, but also resources to overcome them.
How Salesforce Measures Marketing SuccessMar 19, 2020 Srinivas Vemuru, Senior Director of Marketing Data Intelligence, Salesforce
Salesforce helps its sales and marketing teams achieve and measure success, using a suite of metrics that gives them a clear look into an account’s engagement with everything from website to events, from content to campaigns, from webinars to emails.
How Venture Builders Use Performance Marketing to Determine Signal/NoiseMar 13, 2020 Healey Cypher, Chief Operating Officer, Atomic
The boundaries between marketing and product blend further, and the Venture Builder community is pushing the boundaries of predictive marketing and what the new success criteria look like.
_Poster: Customer Review EcosystemMar 12, 2020 Su Jung Kim, University of Southern California
Su Jung Kim features a series of studies that examine the financial impact of online reviews and provides findings from analyses of online review and purchase data from a large online retailer in the U.S.
Satisfaction Surveys or Online Sentiment: Which Best Predicts Firm Performance?Jan 6, 2020 Evert de Haan, 2020, 20-101
Customer satisfaction is an important driver and predictor of purchase behavior and firm performance. Managers traditionally use customer satisfaction surveys…
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