How Online Display Ads Work: Lessons from 432 Field ExperimentsFeb 28, 2019 Garrett Johnson, Boston University
Garrett Johnson will discuss lessons from 432 online display ad field experiments on the Google Display Network.
Causal Measurement: Not for the Casual ScientistFeb 28, 2019 Robert Moakler, Facebook
In this presentation Facebook will discuss the realities of implementing experiments, industry barriers and what we think the future of measurement will look like.
Mobile Advertising and Cross-device EffectsFeb 28, 2019 Michelle Andrews, Emory University
Should marketers advertise on mobiles even though consumers purchase on tablets and desktops? Michelle Andrews explain whether, how, and why increasing the amount of money marketers spend on mobile advertising can generate sales on larger devices.
Linking Clicks to Bricks: Spillover Benefits of Online AdvertisingFeb 28, 2019 Vibhanshu Abhishek, University of California, Irvine
While email ads allow firms to target consumers with promotions, are they effective in increasing offline revenues for firms that predominantly sell in brick-and-mortar stores?
Competitive Advertising on Brand SearchFeb 27, 2019 Andrey Simonov, Columbia Business School
Andrey Simonov will discuss research that examines the effectiveness of competitive advertising on brand search using a large-scale randomized ad allocation on Bing.
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