Influences on Children’s Product Requests and Mothers’ Answers: A Multivariate Analysis of Diary DataJan 1, 1980 Caroline Henderson, Robert J. Kopp, Leslie Isler, and Scott Ward, 1980, 80-106
Analyzes data from a diary study of 255 children to examine the relative strength of advertising and family influences on children's expressed desires for products and what factors, including advertising, shape parents' responses to requests.
Sex Stereotyping in Advertising: An Annotated BibliographyJan 1, 1980 Alice E. Courtney and Thomas W. Whipple, 1980, 80-100
Summarizes over 250 published sources, from various fields, dealing with characteristics of and attitudes toward sex-role portrayals in advertisements.
Cooperative Advertising, Its Uses and Effectiveness: Some Preliminary HypothesesJan 1, 1979 Robert F. Young, 1979, 79-112
Treats the significance of co-op advertising as both a consumer-directed and trade-oriented promotion tool.
An Investigation into the Impact of Advertising on the Price of Consumer ProductsJan 1, 1979 Paul W. Farris and Mark S. Albion, 1979, 79-109
Addresses the question of advertising's effects on prices through two opposing theoretical frameworks; reviews empirical evidence and theoretical arguments.
Advertising and Government Regulation—A Report by the Advertising and Government Panel of the American Academy of AdvertisingJan 1, 1979 Barbara Coe, et al, 1979, 79-106
Reviews the present status and future outlook in four major areas relating to government regulation of advertising: government regulation by administrative agencies; advertising and the consumer; advertisers' self-regulation; government regulation and advertising educators.
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