Best of MSI - Sustaining Motivation in Customers, Employees, and YourselfFeb 13, 2019
Szu-chi Huang, Stanford University
Szu-Chi Huang will discuss research that provides key insights into motivating actions, and more importantly, sustaining these actions.
Best of MSI - It’s Time for HappinessJan 31, 2019
Cassie Mogilner Holmes, University of California, Los Angeles
Consumers want to be happy, and marketers want to connect with their consumers through this fundamental emotion. Cassie Mogilner Holmes will share the past decade of research illuminating the nature of happiness to reveal the critical role of time.
Advertising and Brand Attitudes: Evidence from 575 Brands over Five YearsDec 11, 2018 Rex Yuxing Du, Mingyu Joo, and Kenneth C. Wilbur, 2018, 18-138
Estimating causal effects of ads on sales is difficult. Here's empirical guidance on using data for important practical questions: whether to advertise, how much to spend, and how to allocate ad budgets.
The Benefits Across Devices of Mobile Search AdvertisingNov 16, 2018 Michelle Andrews, Emory University
Marketers are spending more money on mobile search advertising, but consumers make most of their digital purchases on larger devices. Can mobile reap cross-device benefits?
Targeting and Privacy in Mobile AdvertisingOct 18, 2018 Omid Rafieian and Hema Yoganarasimhan, 2018, 18-131-10
Applying a machine-learning framework to data from an in-app ad-network, this analysis sheds light on the value of targeting information, as well as the impact of privacy regulations and incentives to preserve user privacy.
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