Research Resources

Initiatives and Competitions

The 2020 Gary L. Lilien ISMS-MSI-EMAC Practice Prize Competition

The INFORMS Society for Marketing Science (ISMS) solicits entries for the 2020 Practice Prize Competition, the culmination of which will take place at the:

2020 ISMS Marketing Science Conference

Goal: The goal of the Practice Prize is to highlight and celebrate outstanding marketing science work that has had significant organizational impact.

Eligibility: The Practice Prize is awarded for outstanding implementation of marketing science concepts and methods. The methods used must be innovative, sound, and appropriate to the problem and organization, and the work should have had significant, verifiable, and preferably quantitative impact on the performance of the client organization. Historically, two types of entries have been recognized: (1) a history of successful applications across time and/or organizations and (2) a single, impactful application. For the latter type of entry, the work should normally be completed within the five-year period prior to the year of the competition. All the work done between July 2014 and June 2019 will be eligible to enter the 2020 competition. Prior publication of the work does not disqualify it. Anyone is eligible to enter except members of the judging committee.

Entry and Details: Entrants must submit:

  • a 500-1000 word Abstract of the work, and
  • An Impact Statement, a supplementary summary of what was accomplished and its organizational impact in enough detail (normally 500-1000 words) to judge the appropriateness of the work for the competition.
  • Supplementary technical material that provides sufficient technical detail to permit the Prize Committee to judge the technical merit of the work.

Three or four competition finalists will be selected from amongst the entries.

Finalists will present their work at the ISMS Marketing Science Conference and the judging will take place immediately thereafter. The winner (or, in unusual circumstances, winners) will be announced at the Conference. Finalists will have the right to submit their work to Marketing Science in the Practice Prize submission category.

For a summary of some previous Finalists see Lilien, Roberts and Shankar (Marketing Science 32.2 (2013): 229-245).


  1. Submissions due: January 8, 2020
  2. Finalists notified: February 15, 2020
  3. Finalist Papers due: April 15, 2020
  4. Feedback on final submissions: May 16, 2020
  5. Presentations at the 2020 ISMS Marketing Science Conference: June 2020

*Note: Where desired, the Chair of the committee will help guide potential entrants on how to develop the most compelling and rigorous entry, how to obtain client support and endorsement or address any other questions they might have.

Examples: To view presentations from past finalists and winners, see here.

Published articles of previous finalists can be found in various issues of Marketing Science.

Direct questions about the process or eligibility to the Chair of the Practice Prize Competition ( and Gary Lilien ( If you feel as though you have an impactful piece of research in an industry setting but are uncertain if it is appropriate to the Prize, please do not hesitate to contact me or Gary.

Looking forward to hearing from you,

Koen Pauwels
Distinguished Professor at Northeastern University
ISMS Vice President – Practice
January 2019

Alden G. Clayton Competition

The 2018 competition has closed. The call for submissions for the 2019 competition will be announced in early summer 2019.

The Marketing Science Institute is pleased to announce our annual Alden G. Clayton dissertation proposal competition. The competition is open to qualified doctoral students worldwide who are working on research questions with important marketing, societal, and policy implications. Submissions must be received no later than August 20, 2018 through the MSI online submittable portal (see link below). MSI will grant up to five awards, and each winner will receive an unrestricted cash prize of $5,000. Honorable mention awards may also be granted. Awards for 2018 will be announced in early 2019.

Eligibility requirements:

  • Students should be candidates for the doctorate in marketing and related fields (e.g., psychology, economics, management, strategy, etc.).

  • The dissertation work must be less than 50% completed at the time of submission. The thesis advisor/chair must submit a letter approving the submission and certifying that the dissertation was no more than 50% completed at the time of submission (found in requirements below).

  • Participation in other grant or award programs does not preclude consideration for this award.

Instructions for submission:

  • For blind reviewing purposes, please remove any identifying information (name, school, etc.) from the proposal document and remove any metadata.

  • Please enter a valid email address for your thesis advisor/chair so they are able to upload their letter properly.

  • Proposals should include a brief statement of the problem area to be researched, relevant theory and hypotheses, the methodology and analyses to be employed, and a brief indicative bibliography. Comment also on the managerial relevance of the expected results.

  • All files should use the following naming conventions:
    • Title page: LastName_AGCSubmissionTitle.pdf
    • Main manuscript: AGCSubmissionTitle.pdf
    • where (i) ‘AGCSubmissionTitle’ refers to the title of the dissertation you are submitting, with spaces (and any unusual symbols and/or periods) replaced with underscores and (ii) Lastname is your last (family) name.
  • Maximum submission length is 20 double-spaced pages, inclusive of all tables/exhibits and references. The first page should be a brief, self-contained summary of the proposal.

Experienced marketing academics will judge submissions on their potential contribution to business and academia, quality of the conceptual development, feasibility, and appropriateness of methodology, and creativity.