Research Resources

MSI Scholars Program


The Marketing Science Institute (MSI) is pleased to announce the inaugural 2018 MSI Scholars Conference. Building upon the MSI Young Scholars program, the MSI Scholars Conference will bring together a select group of mid-career level academics for a multi-day retreat, with the purpose of recognizing individuals’ excellence in scholarship, developing a cohort across marketing disciplines, and strengthening ties between scholars and MSI. These top scholars are already helping to set the research agenda for the field; as MSI Scholars, they will advance MSI’s core mission of supporting academic research that is “translational” and practically relevant. In this spirit, the Scholars program will emphasize future directions for the fields of marketing and marketing research, and explore how partnerships between research and practice can be forged to advance these agendas.

The MSI Scholars Conference will be held in Breckenridge, Colorado, July 30-August 2, 2018. Accepted Scholars will be invited to register to attend the multi-day conference retreat and participate in a number of focused activities:

  • Individual academic presentations emphasizing future work needed for the field and showcasing opportunities for and benefits of academic-practitioner partnerships;
  • Sessions led by research-oriented MSI member firms, outlining their research priorities in order to provide a marketing practitioner perspective and to help Scholars to broaden their research networks;
  • Integrative exercises building upon participant presentations, focusing on how MSI can better serve the academic field, and how the field can help MSI and its members;
  • Excursions, networking, and opportunities for cohort building.

Eligible faculty must apply in order to be considered for the MSI Scholars program. Submissions will be accepted through January 1, 2018, and MSI and the Scholars Committee will then select approximately 30 individuals representing a broad diversity of research perspectives from this pool of applicants to participate in the 2018 Scholars Conference.


Eligible academics for the MSI Scholars program will be mid-career level researchers, specifically those scholars at or on the cusp of full professor, and within 10-14 years of receipt of their PhDs (for 2018 Scholars, this criterion implies those receiving their PhDs between 2004 – 2008 are eligible). They should have a keen understanding of the importance of academic-practitioner partnerships, and be prepared to share ideas for work with opportunities for practical application.

Consistent with Scholars’ advanced standing in the field, all submissions must be self-nominations. Though MSI strongly encourages colleagues of eligible scholars to promote this event to potential participants, please note that any applications submitted on behalf of an individual will not be accepted for consideration.

Along with a professional vita, the application must include a 1-2 page summary of the translational implications of the applicant's past and future research for MSI’s research priorities, business practice, and industry trends.

Applications are due on January 1, 2018 and can be submitted HERE


The MSI Scholars will be selected by the Scholars Committee, and participation will be limited to approximately 30 individuals from the pool of applicants.

Selection is highly competitive and will consider:

  • Field service and leadership
  • Citations and impact
  • Research productivity and quality
  • Relevance of research to the MSI member community

In selecting the inaugural class of MSI Scholars, the committee will seek a balance across the various sub-fields in marketing, and applications are open to other disciplines where appropriate (e.g., economics, statistics, psychology, and computer science).

Selections will be made by March 1, 2018 at which time all applicants will receive notification from MSI and the Scholars Committee regarding their application for the Scholars Class of 2018. Selected scholars will be asked to pay a registration fee of $500 to partially offset expenses.


- Darren Dahl, University of British Columbia

- Preyas Desai, Duke University

- Katherine N. Lemon, Boston College

- Carl F. Mela, Duke University and Marketing Science Institute

- Gordon Wyner, Marketing Science Institute