Research Resources

MSI Scholars Program

The Marketing Science Institute (MSI) is pleased to invite nominations for the 2020 MSI Scholars Program. Because of the challenges the ongoing COVID-19 outbreak has presented, we have extended the deadline for nominations to April 5th.

Scholars who are selected for the prestigious 2020 Scholars Class will be invited to a multi-day conference retreat in Charleston, South Carolina, August 3–6, 2020. At this time, we anticipate that the conference will proceed as scheduled. We continue to communicate with our host venue who is working with local health officials to monitor updates to COVID-19. Additionally, we are following the recommendations of the World Health Organization for safely hosting this event.
If there are any changes to this event we will communicate to attendees by email. 


The MSI Scholars Program was established in 2018 to bring together a select group of mid-career level academics, with the purpose of recognizing individuals’ excellence in scholarship, developing a cohort across marketing disciplines, and strengthening ties between scholars and MSI.
Over the four-day conference retreat, the class will participate in the following activities:

  • Individual research presentations that offer opportunities for future study that could benefit from academic-practitioner collaboration;
  • Integrative exercises building upon participant presentations, focusing on how MSI can better serve the academic field, and how the field can help MSI and its members;
  • Excursions, networking, and opportunities for cohort building.

Eligible faculty must apply in order to be considered for the MSI Scholars program. Submissions will be accepted through April 5th, 2020, and MSI and the Scholars Committee will then select approximately 30 individuals representing diverse research perspectives from this pool of applicants to participate in the 2020 Scholars Conference.


Eligible academics for the MSI Scholars program will be mid-career level researchers, specifically those scholars at or on the cusp of full professor, who received their Ph.D.s between 2006 and 2010. They should have a keen understanding of the importance of academic-practitioner partnerships and be prepared to share ideas for practical application.

Consistent with Scholars’ advanced standing in the field, MSI strongly encourages self-nominations by eligible scholars.

Along with a curriculum vitae (CV), the application must include a 1-2 page summary of the translational implications of the applicant's past and future research for MSI’s research priorities, business practice, and industry trends.

Applications are due on April 5th, 2020 and can be submitted here.


The MSI Scholars will be selected by the Scholars Committee, and participation will be limited to approximately 30 individuals from the pool of applicants.

Selection is highly competitive and will consider:

  • Field service and leadership
  • Citations and impact
  • Research productivity and quality
  • Relevance of research to the MSI member community

In selecting the 2020 class of MSI Scholars, the committee will seek a balance across the various sub-fields in marketing, and applications are open to other disciplines where appropriate (e.g., economics, statistics, psychology, and computer science).

Selections will be made by May 1st, 2020 at which time all applicants will receive notification from MSI and the Scholars Committee regarding their application for the Scholars Class of 2020. Selected scholars will be asked to pay a registration fee of $500 to partially offset expenses.


  • Christine Moorman, Duke University; Editor-in-Chief of the Journal of Marketing
  • Rajdeep Grewal, University of North Carolina; Co-editor for the Journal of Marketing Research
  • K. Sudhir, Yale University; Editor-in-Chief of Marketing Science
  • Jeffrey Inman, University of Pittsburgh; Editor-in-Chief of Journal of Consumer Research
  • Carl Mela, Duke University
  • Barbara Kahn, The Wharton School; Executive Director, Marketing Science Institute
  • Earl Taylor, Marketing Science Institute
  • Sherry Pincus, Marketing Science Institute