MSI Top Download Award
The MSI Top Download Award is given to authors of the MSI working paper that was most downloaded in its first year of publication. Eligible papers for the 2018 award were issued in 2017.
The award was established and sponsored by Jim and Mittie Figura. Jim Figura was a Colgate- Palmolive Lead Trustee from 1991-2011 and MSI Executive Committee member from 2004-2011.
Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?
Raoul V. Kübler, Anatoli Colicev, and Koen Pauwels
Multichannel Sales Attribution and Media Optimization
Sandy D. Jap and Timothy J. Gilbride (2016)
A Framework for Understanding and Managing the Customer Experience
Arne De Keyser, Katherine Lemon, Philipp Klaus, and Timothy Keiningham (2015)
Marketing Return on Investment:Seeking Clarity for Concept and Measurement
Paul W. Farris, Dominique M. Hanssens, James D. Lenskold, and David J. Reibstein (2014)
Taking the Customer’s Point-of-View: Engagement or Satisfaction?
Bobby J. Calder, Mathew S. Isaac, and Edward C. Malthouse (2013)
Social Media Intelligence: Measuring Brand Sentiment from Online Conversations
David A. Schweidel, Wendy W. Moe, and Chris Boudreaux (MSI Report No. 12-100)