Research Recaps

Overcoming the Privacy Paradox

Key Takeway

Consumers care less about the amount and type of personal data they disclose than how it is used.  A platform’s own personalization and targeting are more acceptable than its sharing data with third parties. Meeting consumers’ expectation for control and appropriate use of personal data can be a strategic advantage.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.