Research Recaps

Keeping Consumers Engaged With Online Content

Key Takeway

With increasing consumption of online content, researchers have a continuous record of what and how consumers read.  Analyzing specifics of the text and the emotions evoked can point content creators to those features that either promote or deter engagement and sustained reading.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.