Research Recaps

Is Direct Mailing Still Relevant for Digital Marketing?

Key Takeway

Far from being obsolete, direct mail marketing can enhance the effectiveness of digital marketing both directly and indirectly across the entire purchase funnel and over time. Managers need to use the right metrics at the right time to fully assess the impact of direct marketing in today’s digital environment.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.