Research Recap

Retailers’ Guide to Online Storefront Design

Key Takeway

16 online experiments offer insights on how retailers can adapt online “storefront” design elements for different brands and products. Researchers identify how 13 distinct online design elements shape four key aspects of the online customer experience -- enjoyment, informativeness, social presence, and vividness -- which then influences purchases.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.