Research Recaps

Do Investors Prefer Start-Ups with Founder Marketing Experience?

Key Takeway

Start-up firms whose founders have marketing experience are more likely to receive outside funding, especially from more experienced and entrepreneurial investors. Start-ups should be prepared to deal with less-experienced and more risk-averse personnel who typically screen opportunities for investment firms and who are less likely to understand the value of marketing.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.