Research Recaps

Why Watching Fox News Reinforces Product Attitudes

Key Takeway

“Distrusting” platforms seem to trigger more extreme attitudes – even toward brands. After a Fox News clip was aired, a commercial boosted the loyalty of brand buyers, but decreased the likelihood of non-buyers to try the product.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.