Research Recaps

Can Social Media Use Improve Psychological Well-Being?

Key Takeway

In the post-COVID-19 “new normal,” continued high levels of social media usage may raise concerns about possible effects on consumer well-being. Fortunately, the type rather than the amount of social media consumption is what matters. Truly social uses of online platforms can strengthen existing and create new ties that potentially benefit both consumers and brands.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.