Research Recaps

Is Self-service a Good Idea for Your Brand?

Key Takeway

Coproduction is a double-edged sword: High-tier brands can leverage their brand-tier advantage to capitalize on customer labor – unless their customers expect high service from the brand. It’s important to offer consumers a choice.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.