Age ClassificationJan 1, 1979 Fred D. Reynolds and John Neter, 1979, 79-100
Investigates empirically the effectiveness of currently used standard age classifications for analyzing consumer marketing data.
Advertising and Government Regulation—A Report by the Advertising and Government Panel of the American Academy of AdvertisingJan 1, 1979 Barbara Coe, et al, 1979, 79-106
Reviews the present status and future outlook in four major areas relating to government regulation of advertising: government regulation by administrative agencies; advertising and the consumer; advertisers' self-regulation; government regulation and advertising educators.
Appraising Research on Advertising’s Economic ImpactsJan 1, 1979 Mark S. Albion and Paul W. Farris, 1979, 79-115
A comprehensive investigation of the economic and marketing literatures bearing on the economic effects of advertising; addressed to academics, business people, and public policymakers.
Simulation Methods as an Aid to Designing Market Map Studies: A Managerial ReviewJan 1, 1979 Edgar A. Pessemier, 1979, 79-102
Describes a simulation approach designed to help a firm choose the most cost-effective method of developing a market map in the context of its market environment.
Children’s Purchase Requests and Parental Responses: Results From a Diary StudyJan 1, 1979 Leslie Isler, Edward Popper, and Scott Ward, 1979, 79-110
Reports results from a diary study of 250 families; investigates children's product requests, product purchases, and television viewing, and associated parent-child interaction.