Conditions Conducive to the Effective Use of Marketing Research in the CorporationJan 1, 1981 David J. Luck and James R. Krum, 1981, 81-100
Explores what conditions may be facilitating or impeding effective use of marketing research funds and efforts; based on sample of 73 persons in 10 large corporations.
Differences in the Attractiveness of Alternative Rewards Among Industrial SalespeopleJan 1, 1981 Neil M. Ford, Orville C. Walker, Jr., and Gilbert A. Churchill, Jr., 1981, 81-107
Investigates the impact of personal and demographic characteristics on the attractiveness of such rewards as pay, promotion, recognition, and job security to salespeople.
Exploring the Future of ConsumerismJan 1, 1981 Paul N. Bloom and Stephen A. Greyser, 1981, 81-102
Examines consumerism through a "life-cycle" model of the consumerism "industry" and the firms within it.
Problems and Challenges in Social MarketingJan 1, 1981 Paul N. Bloom and William D. Novelli, 1981, 81-101
Applies conventional marketing approaches to analysis of problems facing social agencies and organizations in eight decision-making areas.
Services Marketing: New Insights from Consumers and ManagersJan 1, 1981 Eric Langeard, John E. G. Bateson, Christopher H. Lovelock, and Pierre Eiglier, 1981, 81-104
Based on a survey of service firm field managers and customers, examines willingness of customers to participate in delivery of services, field managers' understanding of their customers' needs, and organizational relationships in service businesses.