How Mobile Self-Scanning Use Influences Consumers’ Grocery PurchasesFeb 13, 2019 Maya Vuegen, Anne Ter Braak, Lien Lamey, and Kusum L. Ailawadi, 2019, 19-109-02
As grocery retailers experiment with mobile self-scanners, this study shows that the spending feedback they offer seems to encourage shoppers to stretch their budget with private labels.
Distrust Lowers Attitudinal Ambivalence: Why Watching Fox News Triggers More Extreme Product AttitudesFeb 11, 2019 Anne-Sophie Chaxel, Yegyu Han, Dahee Han, and J. Edward Russo, 2019, 19-108-02
"Distrusting" platforms seem to trigger more extreme attitudes - even toward brands. After a Fox News clip was aired, a commercial boosted the loyalty of brand buyers, but decreased the likelihood of non-buyers to try the product.
Right Metric for the Right Decision: A Behavioral Model to Infer Metric Effectiveness in Managerial Marketing-Mix Decision-MakingFeb 6, 2019 Ofer Mintz, Timothy J. Gilbride, Peter Lenk, and Imran S. Currim, 2019, 19-107-01
Which metrics are most effective for different marketing-mix decisions? Among 24 metrics investigated here, awareness and willingness-to-recommend stand out as "silver bullets."
The Impact of Coupons on the Search-to-Purchase Funnel: Theory and Empirical EvidenceFeb 1, 2019 Arun Gopalakrishnan and Young-Hoon Park, 2019, 19-106-01
When should you target your best customers for promotions? Evidence on coupon effects in the search-to-purchase funnel changes the decision calculus for designing targeted promotions.
A General Method for Estimating Asynchronous Dynamic Models: A Novel Study of 100 Ad CreativesJan 28, 2019 Edlira Shehu, Daniel Zantedeschi, and Prasad A. Naik, 2019, 19-105-01
This scene-by-scene analysis of 100 video ads suggests that “sticking-to-one-theme” may not be the only way to build and carryover viewer liking for ads.