Advertising and Government Regulation—A Report by the Advertising and Government Panel of the American Academy of AdvertisingJan 1, 1979 Barbara Coe, et al, 1979, 79-106
Reviews the present status and future outlook in four major areas relating to government regulation of advertising: government regulation by administrative agencies; advertising and the consumer; advertisers' self-regulation; government regulation and advertising educators.
Appraising Research on Advertising’s Economic ImpactsJan 1, 1979 Mark S. Albion and Paul W. Farris, 1979, 79-115
A comprehensive investigation of the economic and marketing literatures bearing on the economic effects of advertising; addressed to academics, business people, and public policymakers.
Simulation Methods as an Aid to Designing Market Map Studies: A Managerial ReviewJan 1, 1979 Edgar A. Pessemier, 1979, 79-102
Describes a simulation approach designed to help a firm choose the most cost-effective method of developing a market map in the context of its market environment.
Children’s Purchase Requests and Parental Responses: Results From a Diary StudyJan 1, 1979 Leslie Isler, Edward Popper, and Scott Ward, 1979, 79-110
Reports results from a diary study of 250 families; investigates children's product requests, product purchases, and television viewing, and associated parent-child interaction.
The Effectiveness of Marketing’s “R&D” for Marketing Management: An AssessmentJan 1, 1979 John G. Myers, Stephen A. Greyser, and William F. Massy, 1979, 79-105
Presents some of the highlights and recommendations of the AMA Commission on the Effectiveness of Research and Development for Marketing Management. Based on a review of the field of marketing over the past 25 years, it provides an overall assessment and specific recommendations.