A Framework for Analyzing Vertical Integration Issues in MarketingJan 1, 1983 Erin M. Anderson and Barton A. Weitz, 1983, 83-110
Develops an approach based on the economic theory of transaction cost analysis for evaluating when a firm should contract for marketing services externally versus performing the services in-house.
Consumers’ Time Expenditures: A Behavioral Model and Empirical TestJan 1, 1983 Philip E. Hendrix, Thomas C. Kinnear, and James R. Taylor, 1983, 83-109
Uses time-diary data obtained from a national probability sample to investigate factors influencing time spent in meal preparation, housework, and shopping.
Economic Foundations for PricingJan 1, 1983 Thomas Nagle, 1983, 83-106
Reviews work in economics that promises to provide a sound theoretical basis for the study and practice of pricing.
Growing Ventures Can Anticipate Marketing StagesJan 1, 1983 Tyzoon T. Tyebjee, Albert V. Bruno, and Shelby McIntyre, 1983, 83-102
Identifies important marketing issues for businesses undergoing rapid transition and suggests how they can cope with key problems.
Industrial Market Segmentation: A Nested ApproachJan 1, 1983 Thomas V. Bonoma and Benson P. Shapiro, 1983, 83-100
Organizes the literature on industrial market segmentation according to a new framework and discusses how to use this information in practical applications.