All Reports
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Visual Elicitation of Brand Perception
Sep 18, 2019 Daria Dzyabura, New Economic School, Moscow and Renana Peres, Hebrew University of Jerusalem, 2019, 19-132A new method and platform for direct, unaided, large-scale quantitative elicitation of brand perceptions. Machine learning and visual analytics extract systematic content associations from consumer-created collages, resutting in a rich set of brand associations for each brand.
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Mobile Payment Adoption: An Empirical Investigation on Alipay
Sep 18, 2019 Yuqian Xu, University of Illinois at Urbana-Champaign, Anindya Ghose, New York University, and Binqing Xiao, Nanjing University, 2019, 19-131This work -- among the first to explore the determinants and outcomes of mobile payment adoption on other payment channels -- has important implications for bank and retail managers as they respond to changes in consumer payment consumption behavior.
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Self-Effacing versus Self-Enhancing Brand Appeals: The Influence of Impression Management Styles on Consumption Behavior
Sep 12, 2019 Tessa Garcia-Collart, Florida International University, and Jessica Rixom, University of Nevada, 2019, 19-130To make a good impression on others, people sometimes use self-effacement -- de-emphasizing or diminishing virtues and accomplishments -- or self-enhancement --…
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Information Disclosure in Negotiating with Informed Customers
Sep 12, 2019 Michael Ahearne, University of Houston, Yashar Atefi, Zachary Hall, Sebastian Hohenberg, and Florian Zettelmeyer, 2019, 19-129Negotiation-based industries have lost the advantage of information asymmetry. Today, buyers can easily gather information about their intended purchase before…
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Non-Informational Advertising Informing Consumers: How Advertising Affects Consumers’ Decision-Making in the U.S. Auto Insurance Industry
Sep 10, 2019 Yi-Lin Tsai, University of Delaware, and Elisabeth Honka, UCLA, 2019, 19-128Whether, how, and how much consumers are influenced by advertising are crucial questions for marketing managers who spend millions and, in some cases, billions…