Presentations

Marketing Measurement: Practical Advice

Paul Flugel, VP, Marketing Performance & Brand Analytics, Catalina

May 20, 2020

Paul Flugel draws on his years of experience with marketing measurement & media firms to share best (and worst) practices when evaluating marketing performance.

Marketing Measurement is essential to understanding how well a brand’s marketing works. In this webinar, Paul Flugel draws on his years of experience with marketing measurement & media firms to share best (and worst) practices when evaluating marketing performance. Topics discussed include Marketing Mix Analysis, Test vs. Control Analysis, Multi-Touch Attribution, and important considerations when measuring personalized digital media.

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