Future Proofing with Digital Analytics
Apr 15, 2021
In this session, Kantar Analytics Practice will share how they are using search, social, eCommerce and online data to identify growth opportunities and drive innovation at speed and scale. Kantar will discuss using cutting-edge analytics to recognize new or disruptive trends in both global and local markets. This will include case studies on using digital analytics to go outside of a category to uncover opportunities and picking up trends from other countries that will cross over.