Discover why revealing your reliance on AI can undermine trust in your brand—and why simple fixes like reframing your disclosure or making it mandatory won’t solve the problem. In this talk, we will explore new research showing how AI disclosure raises doubts about your legitimacy and can overshadow both your brand’s authenticity and your employees’ contributions. You will learn why the effect isn’t just “algorithm aversion,” but a powerful trigger that sparks skepticism—particularly when AI usage is exposed by others rather than self-disclosed. Even when people have positive attitudes toward AI or see it as highly accurate, that trust erosion does not fully go away. Join us to examine the AI-usage conundrum and the AI-disclosure effect and learn how to protect your reputation, safeguard customer relationships, and support your employees while navigating the complexities of AI implementation.