1. Measuring Customer Experiences: A Text-Based and Pictorial Scale
  2. Last Place Aversion in Queues
  3. Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices
  4. Good Vibrations: Consumer Responses to Technology-Mediated Haptic Feedback
  5. Multichannel Customer Onboarding
  6. The Role of Scenario Presentation in the Selection of Innovation Projects
  7. Keyword Selection Strategies in Search Engine Optimization: How Relevant Is Relevance?
  8. Pricing Power: Measures, Trends and Influences on Firm Value
  9. The Manipulative Art of Pre-Service Tip Elicitation
  10. What Drives Sharing of Online Digital Content? The Case of YouTube Video Ads on Social Media
  11. How Mobile Self-Scanning Use Influences Consumers’ Grocery Purchases
  12. Distrust Lowers Attitudinal Ambivalence: Why Watching Fox News Triggers More Extreme Product Attitudes
  13. Right Metric for the Right Decision: A Behavioral Model to Infer Metric Effectiveness in Managerial Marketing-Mix Decision-Making
  14. The Impact of Coupons on the Search-to-Purchase Funnel: Theory and Empirical Evidence
  15. A General Method for Estimating Asynchronous Dynamic Models: A Novel Study of 100 Ad Creatives
  16. Why Songs Are Like Monetary Losses: Leveraging Insights from the Neurophysiology of Memory to Strengthen Our Understanding of Consumer Experiences
  17. Measuring the Impact of a Single Negative Consumer Review on Online Search and Purchase Decisions Through a Quasi-Natural Experiment
  18. Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
  19. Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program
  20. How Consumer Empathy Drives Platform Success
  21. Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years
  22. The Brand That Wasn’t There: The Impact of Product Displacement on Brand Outcomes
  23. Automating Online-Offline Data Merger for Integrated Marketing
  24. Leveraging the Power of Images in Predicting Product Return Rates
  25. Customer Segmentation, Leapfrogging, Switching, and Cannibalization in the Context of Disruptive Technological Change
  26. The Economic Value of Meta-Report Cards: The Case of Automobiles
  27. The Impact of Artificial Agents on Persuasion: A Construal Level Account
  28. Targeting and Privacy in Mobile Advertising
  29. p-Hacking and False Discovery in A/B Testing
  30. Measuring the Impact of Product Placement with Brand-related Social Media Conversations and Website Traffic
  31. Locational Choices: Studying Consumer Preference for Proximity to Others
  32. Value-Based Brand Exploitation Strategy to Grow Firm Value
  33. Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs
  34. Manufacturer’s Entry in the Product-Sharing Market
  35. Identifying Customer Needs from User-Generated Content
  36. Ugly Food, Negative Feelings: Why Consumers Won’t Pay More for Unattractive Produce
  37. Slider Scale or Text Box: How Response Format Shapes Responses
  38. Discrimination in Service
  39. Managing Debt and Managing Each Other: The Interpersonal Dynamics of Joint Debt Management Decisions
  40. Making Words Speak: Leveraging Consumer Insights from Online Review Text to Improve Service Quality
  41. Positive Effects from Negative Virtual Experiences: How Virtual Reality Can Be Used Effectively in Marketing
  42. Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning
  43. Enhancing Power of Marketing Experiments Using Observational Data
  44. The Meaning of Distraction: How Metacognitive Inferences from Distraction Affect Brand Evaluations
  45. Spillover Effects and Freemium Strategy in Mobile App Market
  46. A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
  47. Online Marketplace Advertising
  48. Does IT Lead to More Equal Treatment? An Empirical Study of the Effect of Smartphone Use on Customer Complaint Resolution
  49. The Geography of Poverty and Nutrition: Food Deserts and Food Choices across the United States
  50. Opinion Leaders or Opinion Followers? The Effect of Centrality on Susceptibility to Group Influence
  51. Variety-Seeking and Time of Day
  52. Online Reviews: Star Ratings, Position Effects and Purchase Likelihood
  53. The Fateful First Consumer Review
  54. How Incentives Shape Strategy: The Role of CMO and CEO Equity Compensation in Inducing Marketing Myopia
  55. Brand-Tier Advantage in Service Coproduction
  56. The Braggart and the Brand: The Role of Brand Attachment in Brand-Related Bragging
  57. The Effect of Price Rank on Clicks and Conversations in Online Search Advertising
  58. Atypicality and Cultural Success
  59. Estimating the Impact of User Personality Traits on Electronic Word-of-Mouth: Text-mining Social Media Platforms
  60. Understanding the Value of Stories in Experiential Reviews
  61. Winning Sales before Selling: An Investigation of Business-to-Business Salesperson Attitude towards Internal Selling Processes
  62. Service Robots Rising: How Humanoid Robots Influence Service Experiences and Food Consumption
  63. Detecting Fictitious Consumer Reviews: A Theory-Driven Approach Combining Automated Text Analysis and Experimental Design
  64. The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance
  65. Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?
  66. Crisis Management Strategies and the Long-term Effects of Product Recalls on Firm Value
  67. Dynamic Effects of Intrafirm Relational Strategies and Relational Structures on Performance
  68. How Firms Can Shape the Customer Experience for Greater Success in Online Retailing
  69. In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
  70. Search Personalization Using Machine Learning
  71. Virtual Reality for Shopper Research
  72. Post-Purchase Co-Creation: Consumer Segmentation in Consumer-Driven Collaborative Product Development
  73. Editing Entertainment: Length Constraints, Product Quality, and the Case of the Motion Picture Industry
  74. Drivers of Metric Use in Marketing Mix Decisions: An Investigation across the G7, BRIC, and MIST Countries
  75. Being in the Moment: The Effects of Ephemeral Communication in Social Media
  76. TV Viewing and Advertising Targeting
  77. The Socially Responsible CMO
  78. The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making
  79. Mobile Targeting Using Customer Trajectory Patterns
  80. Paywalls: Monetizing Online Content
  81. Experience Infusion: How to Improve Customer Experience with Incidental Activities
  82. Effective Customer Engagement Strategies in Health Care: The Role of Stigma
  83. TV Ads and Search Spikes: Toward a Deeper Understanding
  84. There’s No Free Lunch Conversation: The Effect of Brand Advertising on Word of Mouth
  85. Everybody Loves It, You’ve Got to Love It Too! The Downside of Receiving More (and More) Positive Word of Mouth
  86. Using Social Coupons to Enhance Customers’ Social Empowerment
  87. The Effects of Mobile Apps on Shopper Purchases and Product Returns
  88. Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery
  89. Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
  90. Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach
  91. Brand Damage from Product Harm and Corporate Social Irresponsibility: How Deep and How Long?
  92. The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?
  93. Feeling of Missing Out (FOMO) and Its Marketing Implications
  94. Does Offline TV Advertising Affect Online Chatter? Analysis of Quasi-Experimental Data Using Synthetic Control
  95. Rumination and Financial Decision Making among the Poor
  96. The Impact of Emotions on the Persuasiveness of Detection versus Prevention Health Appeals
  97. Creating and Appropriating Alliance Value Through Customer-Centric Structures
  98. Arousal Sustainability in Shared Experiential Consumption
  99. Bloggers as Social Influencers: Optimizing Social Media Engagement via Blog Campaigns
  100. Feeling Economically Stuck Increases Variety Seeking
  101. The Impact of Referral Coupons on Customer Behavior and Firm Revenues: Evidence from Field Experiments
  102. Understanding Frontline Problem-solving Dynamics Using Video Recordings of Service Failure Interactions
  103. Dynamic Effects of Loyalty Rewards for Contractual Customers
  104. The Impact of Buying “Fit” Products on Customer Learning and Profitability in Multichannel Settings
  105. The Dark Side of Mobile Channel Expansion Strategies
  106. Friends or Foes: Social Influence, Online Social Networks, and News Consumption
  107. Customer Participation in Services: Domain, Scope, and Boundaries
  108. Multichannel Sales Attribution and Media Optimization
  109. How Earned and Owned Social Media Impact Shareholder Value Through Consumer Mindset Metrics
  110. Effects of Affect on Consumer Behavior: A Meta-Analytic Integration
  111. Wider Gaps in a Flatter World? The Speed of New Product Diffusion in Rich versus Poor Countries
  112. An Integrated Analysis of Mobile Application Usage and In-App Advertising Response
  113. The Effects of Firm Generated Content in Social Media on Customer Behavior: An Empirical Examination
  114. Detection of Customers’ Life Change: Real-time Analysis Using a Control Chart Approach
  115. Economic Inequality, Trust, and Brand Leadership
  116. Dynamic Effects of Service Transition Strategies on B2B Firm Value: Tradeoffs in Sales, Profits, and Cash Flow
  117. Dancing with the Enemy: Broadened Understanding of Engagement in Rival Brand Dyads
  118. The Role of Mere Closeness: How Geographic Proximity Affects Social Influence
  119. Should Ads Be Consistent over Time or Change with the Market? Evidence for Young and Established Brands of Minivans
  120. The Dark Side of Big Data’s Effect on Firm Performance
  121. Competitive Price Targeting with Smartphone Coupons
  122. Group Marketing
  123. The Impact of Online Product Reviews on Product Returns
  124. Should You Adapt Your Pricing and Ratings Reaction to a Country’s Cultural and Socioeconomic Setting?
  125. Online Relationship Marketing
  126. Can Mobile Diaries Accurately Capture Consumer Behavior? A Large-scale Test on TV Viewing and Empirically-based Guidelines
  127. The Role of Mobile Devices in the Online Customer Journey
  128. Acquiring Customers via Word-of-Mouth Referrals: A Virtuous Strategy?
  129. Ghost Ads: Improving the Economics of Measuring Ad Effectiveness
  130. A Framework for Understanding and Managing the Customer Experience
  131. Finding Versus Receiving: How Content Acquisition Affects Sharing
  132. Snap Coupons: Investigating Mobile Coupon Adoption, Use, and Value
  133. “Your Action Is Needed”: The Effect of Website-Initiated Participation on User Contributions to Content Websites
  134. The Differential Effects of Peer and Expert Ratings on Choice
  135. Assimilation or Differentiation? Investigating the Effect of Competition on Sponsored Search Advertisers’ Keyword Decisions
  136. The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
  137. How Expertise and Endorsement Style Impact Word of Mouth Persuasion
  138. Integrating Social Media Metrics
  139. Cashback Is Cash Forward: Delaying a Discount to Increase Future Spending
  140. Consumer Search Behavior on the Mobile Internet:  An Empirical Analysis
  141. The Effects of Content Characteristics on Consumer Engagement with Branded Social Media Content on Facebook
  142. When and How Does Board-Level Marketing Experience Impact Firm Performance?
  143. Where Does Innovation Start: With Customers, Users, or Inventors?
  144. Investigating the Value of Competitive Mobile Loyalty Program Platforms for Intermediaries and Retailers
  145. Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
  146. Using Forums and Search for Sales Prediction of High-Involvement Products
  147. Brand Buzz in the Echoverse
  148. Indulgent Consumption: Redemption Windows and the Appeal of Daily Deals
  149. How Customer Referral Programs Turn Social Capital into Economic Capital
  150. How the Internet Has Changed the Marketing of Entertainment Goods: The Case of the Music Industry
  151. How Free Digital Products Grow
  152. How to Identify and Better Manage Hunters and Farmers in the Sales Force
  153. Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty
  154. Interlocking Networks: How and When Do Connections between Buying and Selling Teams Affect Customer Solutions?
  155. Lifting the Veil: The Benefits of Cost Transparency
  156. Dynamics of Multi-Feature Product Usage: Carryover, Spillover, and Social Effects
  157. “Ten Million Readers Can’t Be Wrong!” or Can They? The Role of Information about Initial Adoption in New Product Trial
  158. Smart Phones, Bad Calls? In-store Mobile Technology Use and Consumer Purchase Behavior
  159. Managing Post-Purchase Moments of Truth: Leveraging Customer Feedback to Increase Loyalty
  160. Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows
  161. Dynamic Likeability Effects on Virality of Online Video Advertisements
  162. Should Ad Spending Increase or Decrease Prior to a Product Recall Announcement?
  163. Does Tweeting Impact the Bottom Line?
  164. How Can “I” Help “You”? The Impact of Personal Pronoun Use in Customer-Firm Agent Interactions
  165. The Characteristics and Perceived Value of Mobile Word of Mouth
  166. Marketing Return on Investment: Seeking Clarity for Concept and Measurement
  167. Marketing’s Impact on Firm Value: Generalizations from a Meta-Analysis
  168. Two Centuries of Epochal Innovation and Stock Market Bubbles
  169. Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry
  170. Effect of Transformational Relationship Events on Exchange Performance
  171. Innovation Success: The Overlooked Role of the Retailer
  172. Should You Target Early Trend Propagators? Evidence from Twitter
  173. Conditions for Owned, Paid, and Earned Media Impact and Synergy
  174. Humorous Complaining
  175. Beyond Likes and Tweets: Marketing, Social Media Content, and Store Performance
  176. When Humor Backfires: Revisiting the Relationship Between Humorous Marketing and Brand Attitude
  177. Positive versus Negative e-Sentiment and the Market Performance of High-Tech Products
  178. Pricing Online Content: Fee or Free?
  179. Integrating Relationship Marketing and Lifecycle Perspectives: Strategies for Effective Relationship Migrations
  180. Unpacking Loyalty: How Conceptual Differences Shape the Effectiveness of Customer Loyalty
  181. Customer Outcomes of Corporate Social Responsibility in Supplier-Customer Relationships
  182. Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales? An Integrative Model of Attitudes and Actions on the Consumer Boulevard
  183. International Relationship Marketing
  184. Broadcasting and Narrowcasting: How Audience Size Impacts What People Share
  185. The Commercial Contribution of Clinical Studies for Pharmaceutical Drugs
  186. Investigating the Performance of Budget Allocation Rules: A Monte Carlo Study
  187. Building the B[r]and: Understanding How Social Media Drives Consumer Engagement and Sales
  188. Product Ideation in Social Networks
  189. When Harry Bet with Sally: An Empirical Analysis of Peer Effects in Casino Gambling Behavior
  190. Long-Term Market Leadership Persistence: Baselines, Economic Conditions, and Category Types
  191. Managing Motivation over Time: How Focusing on the Present versus Future Influences Goal Pursuit
  192. The Short and Long-term Impacts of Fashion Knockoffs on Original Items
  193. Self-serving Behavior in Price-Quality Competition
  194. Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
  195. Understanding the Effectiveness of Loyalty Programs
  196. Which Advertising Forms Make a Difference in Online Path to Purchase?
  197. Price Promotion for Emotional Impact
  198. Taking the Customer’s Point-of-View: Engagement or Satisfaction?
  199. Targeting Revenue Leaders for a New Product
  200. Ethnographic Stories for Market Learning
  201. Attribution Modeling: Understanding the Influence of Channels in the Online Purchase Funnel
  202. Starting Prices and Consumer Sensitivity to Customization
  203. Auctions versus Posted Price Internet Channels: A Seller’s Perspective on When to Make and When to Take
  204. Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment
  205. Effect of Customer-Centric Structure on Firm Performance
  206. Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising
  207. To Launch or not to Launch in Recessions? Evidence from over 60 Years of the Automobile Industry
  208. Are Financial Analysts “Good Marketers”? Implications for Marketing and Investor Relations
  209. The Role of Attitudinal Information in CLV-based Customer Management
  210. The Social Status of Innovators, Imitators, and Influentials in New Product Adoption: It’s Not Just about High versus Low
  211. An Empirical Investigation of Product Placement’s Impact on Commercial Audience Levels
  212. Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
  213. Doing Well by Doing Good: The Benevolent Halo of Social Goodwill
  214. Usage Experience with Decision Aids and Evolution of Online Purchase Behavior
  215. Capturing the “First Moment of Truth”: Understanding Point-of-Purchase Drivers of Unplanned Consideration and Purchase
  216. Social Media Intelligence: Measuring Brand Sentiment from Online Conversations
  217. Reflections on 50 Years of Thought Leadership
  218. Distinguishing among Mechanisms of Social Contagion in New Product Adoption: Framework and Illustration
  219. The Role of Menu Organization in Food Choice
  220. Service Marketing: Insights and Directions
  221. No Comment?! The Drivers of Reactions to Online Posts in Professional Groups
  222. Social Dollars: The Economic Impact of Customer Participation in a Firm-sponsored Online Community
  223. Situational Determinants of Unplanned Buying in Emerging and Developed Markets
  224. Information Discovery and the Long Tail of Motion Picture Content
  225. How Do Brand Portfolio Strategies Affect Firm Value?
  226. On Brands and Word of Mouth
  227. How Interest Shapes Word-of-Mouth over Different Channels
  228. Customer Value Management: Optimizing the Value of the Firm’s Customer Base
  229. Connected Families: How Consumption Practices Survive Distance
  230. Is the New Product Yours or Mine? A Linguistic Perspective on Composite Brand Extensions
  231. Does Online Chatter Really Matter? Dynamics of User-generated Content and Stock Performance
  232. Consumer Response to User-generated Advertising: The Effects of Disclosing Consumers as Ad Creators
  233. When Does Retargeting Work? Timing Information Specificity
  234. Identity Signaling with Social Capital: A Model of Symbolic Consumption
  235. Accounting for Marketing Activities: Implications for Marketing Research and Practice
  236. Customer Value Measurement
  237. Effective Marketing Science Applications: Insights from ISMS–MSI Practice Prize Finalist Papers and Projects
  238. The Complexity of Multi-media Effects
  239. Customer Satisfaction: A Strategic Review and Guidelines for Managers
  240. The New Branding Imperatives: Insights for the New Marketing Realities
  241. Local Neighborhoods as Early Predictors of Innovation Adoption
  242. There Is More to Planned Purchases Than Knowing What You Want: Dynamic Planning and Learning in a Repeated Multi-store Price Search Task
  243. Social Transmission, Emotion, and the Virality of Online Content
  244. Unplanned Buying on Shopping Trips
  245. Online Product Opinions: Incidence, Evaluation and Evolution
  246. An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
  247. How Social Networks Influence the Popularity of User-generated Content
  248. The Impact of Sales Control Systems on Sales Behaviors and Customer Relationships: Evidence from China
  249. Survival of Manufacturing Firms in Fortune 500: The Roles of Marketing Capital and R&D Capital
  250. Understanding How to Achieve Competitive Advantage Through Regulatory Fit: A Meta-Analysis
  251. What Products Do People Talk About and Why? How Product Characteristics and Promotional Giveaways Shape Word-of-mouth
  252. The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
  253. Social Effects on Customer Retention
  254. Do Satisfied Customers Always Buy More? The Roles of Satiation and Habituation in Customer Repurchase
  255. Consumer Attitude Dynamics and Marketing Impact on Sales
  256. Marketing’s Responsibility for the Value of the Enterprise
  257. Value Implications of Corporate Branding in Mergers
  258. A Multistep Approach to Derive Targeted Category Promotions
  259. Sources of Social Value in Word-of-mouth Programs
  260. The Integration of Product Networks and Social Networks in Online Content Exploration
  261. Marketing Activity, Blogging, and Sales
  262. Marketing Effectiveness in the Music Download Industry
  263. Mine Your Own Business: Market Structure Surveillance Through Text Mining
  264. The Impacts of the Supporting-Firm Base in Markets with Network Effects
  265. DEA with Econometrically Estimated Individual Coefficients: A Pharmaceutical Sales Force Application
  266. The Impact of User-generated Content on Product Innovation
  267. Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
  268. Assessing the Total Financial Performance Impact of Marketing Assets with Limited Time-series Data:  A Method and an Application to Brand Equity Research
  269. Intellectual Property Rights and Brand Licensing: The Importance of Brand Protection
  270. Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
  271. Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field
  272. Investigating the Effect of New Store Openings in a Dynamic Environment
  273. The Role of Marketing and Sales in Organizations and Its Impact on Performance
  274. Measuring Interpersonal Influence in Online Conversations
  275. First Impressions: Status Signaling Using Brand Prominence
  276. The Long-term Effect of Marketing Strategy on Brand Sales
  277. Balancing Risk and Return in a Customer Portfolio
  278. Robinson-Patman and Its Implications: An Empirical Analysis
  279. The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image
  280. A Survey of Research on Advertising in a Recession
  281. Strategic Planning of Brand Extensions Using Fit and Atypicality Measures
  282. The “Right” Consumers for the Best Concepts: Identifying and Using Emergent Consumers in Developing New Products
  283. Price Skimming’s Unintended Consequences
  284. A Dynamic Model of Sponsored Search Advertising
  285. Choosing Response Models for Budget Allocation in Heterogeneous and Dynamic Markets: Why Simple Sometimes Does Better
  286. How Important Are Brands? A Cross-category, Cross-country Study
  287. A Cross-national Investigation into the Marketing Department’s Influence within the Firm
  288. Customer Satisfaction, Analyst Stock Recommendations, and Firm Value
  289. Do DVRs Influence Consumers’ Brand Purchases?
  290. Boundaries of Self-Expression: Identity Saturation and Brand Preferences in Consumer Choice
  291. The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports
  292. Relationships Take Two: Customer Attachment Styles’ Influence on Consumers’ Desire for Close Relationships and Loyalty to the Firm
  293. An Improved Method for the Quantitative Assessment of Customer Priorities
  294. Service Productivity Strategy
  295. Dynamic Marketing Investment Strategies for Platform Firms
  296. The Name’s the Game: Exploring the Link Between Corporate Name Changes and Firm Value
  297. No Second Chance to Make a First Impression: A Field Study of Relationship Initiation and Development
  298. Strategic Marketing and Marketing Strategy: Domain, Definition, Fundamental Issues and Foundational Premises
  299. Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-based Compensation Plans
  300. How Corporate Social Performance Influences Financial Performance: Cash Flow and Cost of Capital
  301. Fishing for Compliments and Complaints: The Influence of Solicited Customer Feedback and Company Acknowledgment on Customer Attitudes and Intentions
  302. Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
  303. The Theory and Practice of Myopic Management
  304. Diffusion Forecasts Using Social Interactions Data
  305. The Effect of Brand Acquisition and Disposal on Stock Returns
  306. The Seven Deadly Sins of Brand Community “Management”
  307. Modeling Global Spillover in New Product Takeoff
  308. Valuing Branded Businesses
  309. Innovation and the Ratchet Effect: How Firms Trade off Value Creation in Financial and Product Markets
  310. Strategic Allocation of Marketing Resources: Methods and Managerial Insights
  311. Do Mindset Metrics Explain Brand Sales?
  312. There Is Nothing More Practical than the Practice of Theory: What Practitioners Think about Theoretical Results on National Brand-Store Brand Competition
  313. Order in Product Customization Decisions
  314. Expanding the Role of Marketing: From Customer Equity to Market Capitalization
  315. When Wal-Mart Enters: Retailer Reactions and Sales Outcomes
  316. Consumer Response to TV Stock Recommendations: Merging Financial and Marketing Perspectives
  317. A Taxonomy of Brand Valuation Methodologies: How Different Types of Methodologies Can Help to Answer Different Types of Questions
  318. Marketing to Subsistence Consumers: Contemporary Methodologies and Initiatives
  319. The Debate over Doing Good: Corporate Social Performance and Firm-idiosyncratic Risk
  320. Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm
  321. A New Approach to Modeling the Adoption of New Products: Aggregated Diffusion Models
  322. Building with Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment
  323. Do Innovations Really Pay Off? Total Stock Market Returns to Innovation
  324. Earnings Inflation Through Accruals and Real Activity Manipulation: Its Prevalence at the Time of an SEO and the Financial Market Consequences
  325. A Meta-analysis of Personal Selling Elasticities
  326. Does a Firm’s Product Recall Strategy Affect Its Financial Value?
  327. Opinion Leadership and Social Contagion in New Product Diffusion
  328. Local Preference Minorities and the Internet: Why e-Retailer Demand Is Greater in Areas Where Target Customers Are in the Minority
  329. Dashboards and Marketing: Why, What, How and What Research Is Needed?
  330. Examining the Relevance of Customer Satisfaction for Wall Street: The Case of Systematic and Idiosyncratic Risk
  331. Marketing and Shareholder Value: Sales Capitalization and Its Estimation
  332. A New Dynamics-based Segmentation Approach for Maximizing Long-term Marketing Impact
  333. The Role of Local Environments in Customer Acquisition Online
  334. How Does Consumers’ Knowledge of Prices Affect the Demand Response to Price Changes and Price Cues?
  335. Generalized Long-term Price Effects: Are They Asymmetric, Nonmonotonic, and Time Dependent?
  336. Social Justice in Marketing: Fairness, Satisfaction and Customer Lifetime Value
  337. Feeling Superior: The Impact of Loyalty Program Structure on Customers’ Perceptions of Status
  338. Customer Search in Response to Sales Taxes: The Internet versus Catalogs
  339. Functional Data Analysis: A New Approach for Predicting Market Penetration of New Products
  340. Wisdom—The Pinnacle of Human Virtues and a Central Foundation for Macromarketing
  341. Online User Comments versus Professional Reviews: Differential Influences on Pre-release Movie Evaluation
  342. Growth Acceleration across Technology Generations
  343. Managing the Future: CEO Attention and Innovation Outcomes
  344. What Drives Customer Relationship Value in Business-to-Business Exchanges?
  345. Stakeholder Marketing: Beyond the 4 P’s and the Customer
  346. Customer Relationship Management in Virtual Communities
  347. BRAN*EQT: A Model and Simulator for Estimating, Tracking, and Managing Multicategory Brand Equity
  348. Theoretical Perspectives of Interorganizational Relationship Performance
  349. Managing Customer Relationships in Business Markets: The Role of Critical Incidents
  350. As Time Goes By: Warm Intentions and Cold Feet for Really New versus Incrementally New Products
  351. Valuing Brand Assets: A Cost-Effective and Easy-to-Implement Measurement Approach
  352. The Branding of Next-generation Products
  353. The Psychology of Category Design: How Product Groupings Influence Consumer Decision Making
  354. Online and Mobile Advertising: Current Scenario, Emerging Trends, and Future Directions
  355. Price War: What Is It Good For? Store Visit and Basket Size Response to the Price War in Dutch Grocery Retailing
  356. The Impact of Organizational Values on the Effectiveness of Market-oriented Behaviors
  357. Optimal Allocation of Marketing Efforts by Customer-Channel Segment
  358. Dancing with a Giant: The Effect of Wal-Mart’s Entry into the U.K. on the Stock Prices of European Retailers
  359. The Effects of Attrition on the Growth and Equity of Competitive Services
  360. Patient- or Physician-oriented Marketing: What Drives Primary Demand for Prescription Drugs?
  361. The Financial Markets and Customer Satisfaction: Reexamining the Value Implications of Customer Satisfaction from the Efficient Markets Perspective
  362. Prerelease Forecasting via Functional Shape Analysis of the Online Virtual Stock Market
  363. Revisiting the Digital Divide: An Analysis of Mobile Technology Depth and Service Breadth in the BRIC Countries
  364. Will the Frog Change into a Prince? Predicting Future Customer Profitability
  365. Identifying Customer-centric, Cross-category Product Groups: A Product Segmentation Approach and Its Relationship to Customer Segmentation Approaches
  366. How Serial Innovators Navigate the Fuzzy Front End of New Product Development
  367. Breaking through Fast-Forwarding: Brand Information and Visual Attention
  368. A Combined Approach for Segment-specific Analysis of Market Basket Data
  369. Understanding Consumer Preferences for Complex Products: A Web-based Method
  370. Interaction Orientation: The New Measure of Marketing Capabilities
  371. The Determinants and Outcomes of Internet Banking Adoption
  372. Global Takeoff of New Products: Culture’s Consequences, Wealth of Nations, or Vanishing Differences?
  373. Superstars and Underdogs: An Examination of the Long-Tail Phenomenon in Video Sales
  374. Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions
  375. Modeling Co-Existing Business Scenarios with Time Series Panel Data: A New Segmentation Approach for Better Targeting and Maximizing Long-Term Impact of Marketing Activity
  376. Response to Ambler and Roberts’ “Beware the Silver Metric”
  377. Market Orientation and Performance at the “Base of the Pyramid”: The Case of Zimbabwean Retailers
  378. Integrated Marketing Communications at the Marketing-Sales Interface
  379. Multichannel Customer Management: Understanding Research Shopping
  380. Private-Label Marketing Strategies in Packaged Goods: Management Beliefs and Research Insights
  381. What Drives Word-of-Mouth? The Roles of Product Originality and Usefulness
  382. Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
  383. The Role of Expert versus Social Opinion Leaders in New Product Adoption
  384. The Impact of Marketing-induced versus Word-of-Mouth Customer Acquisition on Customer Equity
  385. Measuring the Value of Word-of-Mouth and Its Impact in Consumer Communities
  386. Managing Marketing Relationships Through Qualification and Incentives
  387. Growing Small Brands: Does a Brand’s Equity and Growth Potential Affect Its Long-term Productivity?
  388. Building Long-term Firm Value Through Innovation
  389. Closing the Growth Gap: Balancing “Big I” and “small i” Innovation
  390. When and Where to Cherry Pick? Temporal and Spatial Dimensions of Price Search
  391. Asymmetric New Product Development: Are Gains Symmetric across Partners?
  392. New Product Preannouncements and Shareholder Value: Don’t Make Promises You Can’t Keep
  393. A Word of Warning Clarified: Reactions to Peppers and Rogers’ Response
  394. Lifetime Value Prediction at Early Customer Relationship Stages
  395. Product Innovations, Advertising Spending, and Stock Returns
  396. Win-Win Strategies at Discount Stores
  397. The Short- and Long-term Impact of an Assortment Reduction on Category Sales
  398. Developing Optimal Store-level Pricing Strategies for an Automotive Aftermarket Retailer
  399. Effects of Capacity-Driven Service Experiences on Customer Usage Levels: Why Revenue Management Systems Are Due for Change
  400. Brand Portfolio Strategy and Firm Performance
  401. Myopic Marketing Management: The Phenomenon and Its Long-term Impact on Firm Value
  402. Beware the Silver Metric: Marketing Performance Measurement Has to Be Multidimensional
  403. Advertising Response
  404. How Brand Attributes Drive Financial Performance
  405. Standard-Scape: An Agent-based Model of Competition in Markets with Network Externalities
  406. The Curse of Innovation: Why Innovative New Products Fail
  407. Do Satisfied Customers Buy More?
  408. Customer Perceptions of Product Quality: A Longitudinal Study
  409. Research Overviews: Introduction
  410. First-mover Advantage on the Internet: Real or Virtual?
  411. Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing
  412. Selecting Valuable Customers Using a Customer Lifetime Value Framework
  413. Aligning the Organization with the Market
  414. Handling Missing Values in Marketing Data: A Comparison of Techniques
  415. Brand Concept Maps: A Methodology for Identifying Brand Association Networks
  416. Do Slotting Allowances Enhance Efficiency or Hinder Competition?
  417. Firm Capabilities, Timing of Internet Adoption, and Performance
  418. Can a Late Mover Use International Market Entry Strategy to Challenge the Pioneer?
  419. How Relational Embeddedness Affects Retail Buyers’ New Product Selection
  420. Leveraging Relationship Marketing Strategies for Better Performance: A Meta-analysis
  421. Cross-Brand Pass-Through? Not in Grocery Retailing
  422. Consumer Testimonials as Self-Generated Advertisements: Evaluative Reconstruction Following Product Usage
  423. Mapping the Domain of Subjective Value in Negotiation
  424. How Firm Advertising Affects Employees’ Trust, Organizational Identification, and Customer Focus
  425. Brand-level Effects of SKU Reductions
  426. Offering Online Recommendations to Impatient First-time Customers with Conjoint-based Segmentation Trees
  427. Determining the Payoff from Relationship Marketing Programs
  428. 2005 Research Overviews
  429. Research on Innovation: A Review and Agenda for Marketing Science
  430. Metrics for Linking Marketing to Financial Performance
  431. Marketing Organizations: Changing Structures and Roles
  432. Customer Metrics: The Past, the Present, and the Future in Academia and Practice
  433. Brands and Branding: Research Findings and Future Priorities
  434. Market-based Assets and Capabilities, Business Processes, and Financial Performance
  435. Can Incumbents Introduce Radical and Disruptive Innovations?
  436. The Effect of Retailer Reputation and Response on Postpurchase Consumer Reactions to Price-Matching Guarantees
  437. Advertising Spending and Market Capitalization
  438. Firm-Sponsored Satisfaction Surveys: Positivity Effects on Customer Purchase Behavior?
  439. A Spatial-Choice Model for Product Recommendations
  440. Drivers of Technological Novelty and Superior Customer-Need Fulfillment in New Product Development
  441. What Drives New Product Success? An Investigation across Products and Countries
  442. The S-Curve of Technological Evolution: Strategic Law or Self-Fulfilling Prophecy?
  443. Analogies and Imaginary Consumers: A Case Study of New Product Development
  444. The Effect of Service Experiences over Time on a Supplier’s Retention of Business Customers
  445. Consumer Preferences for Mass Customization
  446. Effects of Export Assistance on Pricing Strategy Adaptation and Export Performance
  447. Modeling a Brand’s Customer-Mix
  448. E-S-Qual: A Multiple-Item Scale for Assessing Electronic Service Quality
  449. The Effects of Customization Procedure on Consumer Preferences and Satisfaction
  450. Weathering Tight Economic Times: The Sales Evolution of Consumer Durables over the Business Cycle
  451. The Managerial Path to Return on Quality: How Individual and Collective Belief Systems Evolve in the Firm
  452. Innovation: The Case of the Fosbury Flop
  453. Are Physicians “Easy Marks”? Quantifying the Effects of Detailing and Sampling on New Prescriptions
  454. The Impact of Values on Attitudes Toward Market Orientation
  455. The Difference Between Perceptual and Objective Performance Measures: An Empirical Analysis
  456. Cultural Differences in Consumer Impatience
  457. Branding Strategy and the Intangible Value of the Firm
  458. Who Introduces More Radical Innovations and Who Gains More from Them?
  459. Does Employee Turnover Predict Customer Satisfaction?
  460. Can Marketing Regain Its Seat at the Table?
  461. Long-term Performance Impact of New Products and Promotions in the Auto Industry
  462. Marketing’s Impact on Firm Value: The Value-Sales Differential
  463. Customer Satisfaction, Cash Flow, and Shareholder Value
  464. Measuring and Allocating Marcom Budgets: Seven Expert Points of View
  465. Creating a Superior Customer-relating Capability
  466. Using Customer Lifetime Value in Customer Selection and Resource Allocation
  467. Preempting Competitive Risk via Customer Focus: Entrepreneurial Firms in Japan and the U.S.
  468. Should Firms Increase Advertising Expenditures during Recessions?
  469. Cascades, Diffusion, and Turning Points in the Product Life Cycle
  470. Does Distance Still Matter? Geographic Proximity in New Product Development
  471. Adoption and Effectiveness of Loyalty Programs: The Retailer’s Perspective
  472. Assessing the Impact of Dedicated New Product Development Resources on Firm Return on Investment
  473. Minimum Prices and Product Valuations in Auctions
  474. Which Marketing Metrics Are Used and Where?
  475. Online Channel Use and Satisfaction in a Multichannel Service Context
  476. The Relevance of Rigor
  477. MSI_ExecOverview-Metrics.pdf
  478. MSI_ExecOverview-Brands.pdf
  479. Bottoms up! How Container Shapes Influence Pouring and Consumption Volume
  480. Knowledge as a Strategic Resource in Logistics and Purchasing
  481. Flexible Decomposition of Price Promotion Effects Using Store-level Scanner Data
  482. “You Are Where You Shop”: Channel Associations and Drivers of Cross-channel Variation in Shopping Behavior
  483. The Market Evolution and Sales Take-off of Product Innovations
  484. A Product-Market-Based Measure of Brand Equity
  485. Assessing When Increased Media Weight Helps Sales of Real-World Brands
  486. The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
  487. Referral Infomediaries
  488. Trading Off Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
  489. From Density to Destiny: Using Spatial Analysis for Early Prediction of New Product Success
  490. What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
  491. What Is the True Value of a Lost Customer?
  492. The Social Capital of the Top Marketing Team, Inter-firm Market Learning Capability, and Business Performance: A Test of a Mediating Model
  493. Decision Difficulty in Bundle Choice: The Role of Complexity, Uniqueness, and Similarity
  494. 2002 Report Summaries Collection
  495. Superiority in Customer Relationship Management: Consequences for Competitive Advantage and Performance
  496. The Brand Switching Fraction of Promotion Effects: Unit Sales versus Elasticity Decompositions
  497. Customer Expectations’ Management and Optimal Firm Behavior for New Products
  498. Are Customer Information Systems Worth It? Results from B2B Services
  499. Bilingual Consumers and the Web: Moderators of Language Effects in Website Navigation
  500. The Effect of Store Brand Share on Retail Margins: An Empirical Analysis
  501. .comQ: Dimensionalizing, Measuring, and Predicting Quality of the E-tail Experience
  502. Measuring Consumer Willingness to Pay at the Point of Purchase
  503. What to Say When: Advertising Appeals in Evolving Markets
  504. Capturing Evolving Visit Behavior in Clickstream Data
  505. Competitive Reactions and Modes of Competitive Reasoning: Downplaying the Unpredictable?
  506. Valuing Customers
  507. Consumer Trust, Value, and Loyalty in Relational Exchanges
  508. Driving Customer Equity: Linking Customer Lifetime Value to Strategic Marketing Decisions
  509. Do Promotions Benefit Manufacturers, Retailers, or Both?
  510. Cross-functional Product Development Teams and the Innovativeness of New Consumer Products
  511. Tigers and Dragons: Profiling High Performance Asian Firms
  512. Relationship Governance in a Vertical Network Context
  513. Consumption Symbols as Carriers of Culture: A Study of Japanese, Spanish, and North American Brand Personality Dimensions
  514. 2001 Report Summaries Collection
  515. The Impact of Business Objectives and the Time Horizon of Performance Evaluation on Pricing Behavior
  516. Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior
  517. Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands
  518. Examining the Impact of Destructive Acts in Marketing Channel Relationships
  519. Building Corporate Brands: An Exploratory Study
  520. Pricing Process as a Capability: A Case Study
  521. Total Market Orientation, Business Performance, and Innovation
  522. What Makes Consumers Pay More for National Brands Than for Store Brands: Image or Quality?
  523. The Short- and Long-run Category Demand Effects of Price Promotions
  524. A Linkage Model of Corporate New Ventures
  525. Marketing Metrics: A Review of Performance Measures in Use in the UK and Spain
  526. Getting Returns from Service Quality: Is the Conventional Wisdom Wrong?
  527. Justifying Profitable Pricing
  528. A Cross-national and Longitudinal Study of Product-Country Images with a Focus on the U.S. and Japan
  529. Customerization: The Next Revolution in Mass Customization
  530. A Conceptual Framework for Understanding e-Service Quality: Implications for Future Research and Managerial Practice
  531. The Incumbent’s Curse? Incumbency, Size, and Radical Product Innovation
  532. Social Alliances: Company/Nonprofit Collaboration
  533. 2000 Report Summaries Collection
  534. Towards a System for Monitoring Brand Health from Store Scanner Data
  535. A Model-Based Approach for Planning and Developing a Family of Technology-Based Products
  536. The Role of Package Color in Consumer Purchase Consideration and Choice
  537. Implementing Global Account Management in Multinational Corporations
  538. Capabilities for Forging Customer Relationships
  539. Choosing What I Want versus Rejecting What I Don’t Want: An Application of Decision Framing to Product Option Choice Decisions
  540. Demand for and Use of Global Account Management
  541. Electronic Shopping for Wine: How Search Costs Affect Consumer Price Sensitivity, Satisfaction with Merchandise, and Retention
  542. A Crossfunctional Approach to Evaluating Multiple Line Extensions for Assembled Products
  543. The Effects of National Culture on Organizational Responses to the Marketing Concept
  544. Price-matching Refund Policies as Signals of Store Price Image
  545. Success in High Technology Markets: Is Marketing Capability Critical?
  546. Dimensions and Determinants of Retailer Pricing Strategy and Tactics
  547. Marketers’ Information Practices and Privacy Concerns: How Willing Are Consumers to Provide Personal Information for Shopping Benefits?
  548. The Primacy of the Idea Itself as a Predictor of New Product Success
  549. Towards Understanding the Value of a Loyal Customer: An Information-processing Perspective
  550. Analyzing Media Interactions: The Effects of Coordinated TV-Print Advertising
  551. Marketing in the Digital Age
  552. 1999 Report Summaries Collection
  553. Performance Productivity and Quality of Frontline Employees in Service Organizations
  554. Customer Profitability in a Supply Chain
  555. Interfunctional Rivalry and the Use of Market Information by R&D Managers: The Effects of Managerial Actions
  556. Rewarding Crossfunctional Product Development Teams for Optimal Performance: A Study of High Tech Industries
  557. Decomposing the Effects of Direct TV Advertising: Which Ad Works, When, Where, and How Often?
  558. Manufacturing and Distribution Supply Chain Management: Alliances and Competition
  559. Marketing Performance Assessment: An Exploratory Investigation into Current Practice and the Role of Firm Orientation
  560. Does Pioneering Advantage Exist? A Cross-national Comparative Study
  561. Information Support for New Product Development Teams
  562. Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers
  563. Relationship Learning with Key Customers
  564. Managing Consumer Motivation and Learning: Harnessing the Power of Curiosity for Effective Advertising Strategies
  565. Stuck in the Past: Why Managers Persist with New Product Failures
  566. Preproduction Market Potential Assessment of Innovative Consumer Products
  567. Managing Advertising and Promotion for Long-run Profitability
  568. Organizing for Radical Product Innovation
  569. A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery
  570. Marketing’s Influence within the Firm
  571. Management Control of Product Development Projects
  572. Where the Rubber Meets the Road: A Model of In-store Consumer Decision Making
  573. 1998 Report Summaries Collection
  574. Transaction Decoupling: The Effects of Price Bundling on the Decision to Consume
  575. Marketing Spending for New Product Introduction: Entrant Strategy and Incumbent Response
  576. Brand Constructs: The Complementarity of Consumer Associative Networks and Multidimensional Scaling
  577. Managerial Identification of Competitors
  578. Implementing the Marketing Concept One Employee at a Time: Pinpointing Beliefs about Customer Focus as a Lever for Organizational Renewal
  579. New But Not Improved: Factors That Affect the Development of Meaningful Line Extensions
  580. Behavioral Explanations for Asymmetric Price Competition
  581. Bargain Hunting or Star Gazing? How Consumers Choose Mutual Funds
  582. From Decision Support to Decision Automation: A 2020 Vision
  583. Organizational Capacities for Sustained Product Innovation
  584. Trust and Concern in Consumers’ Perceptions of Marketing Information Management Practices
  585. Field Experiments with Uni-and Multi-inventory Adaptive Survey Designs for Likert-type Data
  586. Shopping Behavior and Consumer Preference for Store Price Format: Why Large Basket Shoppers Prefer EDLP
  587. Using Conjoint Analysis to Help Design Product Platforms
  588. Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies
  589. Variety for Sale: Mass Customization or Mass Confusion?
  590. A Business Perspective on Database Marketing and Consumer Privacy Practices
  591. Backward Framing Through Memory Reconstruction
  592. Climbing the Commitment Ladder: The Impact on Customer Commitment of Disconfirmation of Service Expectations
  593. Antecedents and Consequences of Customer Value: Testing an Expanded Framework
  594. A Dynamic Model of Customers’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction
  595. Brand Managers’ Perceptions of the Marketing Communications Budget Allocation Process
  596. Commercial Adoption of Advances in the Analysis of Scanner Data
  597. The Impact of Marketing Policy on Promotional Price Elasticities and Baseline Sales
  598. Divide and Prosper: Effects of Partitioned Prices on Consumers’ Price Recall and Demand
  599. Antecedents and Consequences of Marketing Managers’ Conflict-handling Behaviors: A Five-country Comparative Study and Strategic Implications
  600. The Ownership Effect in Consumer Responses to Brand Line Stretches
  601. Sustained Spending and Persistent Response: A New Look at Long-term Marketing Profitability
  602. Information Search Style and Business Performance in Dynamic and Stable Environments: An Exploratory Study
  603. Market-based Assets and Shareholder Value: A Framework for Analysis
  604. Brands, Brand Managers, and the Management of Brands: Where to Next?
  605. Managing the Corporate Brand: The Effects of Corporate Marketing on Consumer Evaluations of Brand Extensions
  606. 1997 Report Summaries Collection
  607. Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables
  608. Why Do Consumers Pay More for National Brands than for Store Brands?
  609. Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
  610. The Effects of Brand Name Suggestiveness on Advertising Recall
  611. Competitive Responses to External Market Information Flows: The Case of the Nutrition Labeling and Education Act
  612. Research, Development, and Engineering Metrics
  613. Asymmetric Quality Tier Competition: An Alternative Explanation
  614. Why Store Brand Penetration Varies by Retailer
  615. Organizational Team Learning for Really New Product Development
  616. When Do Purchase Intentions Predict Sales?
  617. Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models
  618. Organizational Improvisation in New Product Development
  619. Managing Retailer Cooperation with Manufacturer-Sponsored Promotions: An Empirical Examination
  620. Market Orientation in U.S. and Scandinavian Companies: A Cross-cultural Study
  621. Interactive Home Shopping and the Retail Industry
  622. The Influence of Market Orientation on Channel Relationships: A Dyadic Examination
  623. Brand Alliances as Information About Unobservable Product Quality
  624. Factors Affecting Organizational Performance: A Five-country Comparison
  625. The Long-term Impact of Promotion and Advertising on Consumer Brand Choice
  626. What Does It Take to Take Advantage of Product Innovation?
  627. Advertising’s Second Audience: Employee Reactions to Organizational Communications
  628. Achieving Strategic Advantages in Buyer-Supplier Relationships
  629. 1996 Report Summaries Collection
  630. Effects of Nationality on Global Strategy in Major American, European, and Japanese Multinational Companies
  631. Understanding Market Orientation: A Prospectively Designed Meta-analysis of Three Market Orientation Scales
  632. Designing Recognizable Logos
  633. Designing Positively Evaluated Logos
  634. Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options
  635. Metrics to Value R&D: An Annotated Bibliography
  636. Advertising Effects: A Taxonomy and Review of Concepts, Methods, and Results from the Academic Literature
  637. Business Strategic Orientation, Information Systems Strategic Orientation, and Strategic Alignment
  638. The Strategic Role of the Salesperson in Established Buyer-Seller Relationships
  639. The Effect of R&D-Manufacturing-Marketing Integration on New Product Performance in Japanese and U.S. Firms: A Contingency Perspective
  640. Consumer Generalization of Nutrient Content Claims in Advertising
  641. Erosion and Variability in Brand Loyalty
  642. Consumer Intention to Adopt Interactive Teleshopping
  643. LAPD: Estimating Distribution of Consumer Utility Preference from Scanner-Panel Data to Infer Patterns of Competition
  644. The Birth, Life, and Death of a Cross-Functional New Product Design Team
  645. Company Advertising with a Social Dimension
  646. Consumer Participation in Mailing Lists: A Field Experiment
  647. Marketing Industrial Services in Japan and the United States: It’s Not Just “Who You Know”
  648. Using Mini-Concepts to Identify Opportunities for Really New Product Functions
  649. Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia)
  650. The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value and Transaction Value
  651. Market Signaling and Competitive Bluffing: An Empirical Study
  652. Pioneer Brand Advantage in Japan and the United States
  653. Modeling and Measuring Product Development Cycle Time Across Industries
  654. 1995 Report Summaries Collection
  655. Alliance Management: A View from the Past and a Look to the Future
  656. Payoffs from Participation in Complementary Product Strategy
  657. The Paradox of Low Quality and High Use: How Researcher Trust Impacts Market Research Outcomes
  658. Market Intelligence Dissemination Across Functional Boundaries
  659. Prepurchase Preference and Postconsumption Satisfaction in a Service Exchange
  660. The Effect of Fast Market Responsiveness on Supply Partnerships
  661. Factors in Emerging Markets and Their Impact on First Mover Advantages
  662. To Standardize or Not to Standardize: Marketing Mix Effectiveness in Europe
  663. Retail Buyer Decision-Making in Japan: What U.S. Sellers Need to Know
  664. The Process of Timely Strategic Marketing Change: Punctuations, Influences, and Anomalies
  665. Quality-Tier Competition: Impacts of the “Whether” Decision and the Direction of Price Change
  666. National Brand and Store Brand Competition: Who Hurts Whom?
  667. Technological Consumer Products in Everyday Life: Ownership, Meaning, and Satisfaction
  668. Forming Perceptions of Overall Quality in Consumer Products: A Process of Quality Element Integration
  669. Does Market Orientation Matter for Small Firms?
  670. Walking the Tightrope: Improvisation and Information Use in New Product Development
  671. Promoting Effective Selling Alliances: The Roles of Trust and Organizational Differences
  672. Market Oriented Isn’t Enough: Build a Learning Organization
  673. 1994 Report Summaries Collection
  674. Criteria for Assessing Research on the Effects of Marketing Communications
  675. Measuring Young Children’s Preferences: The Use of Behaviorally Anchored Rating Scales
  676. Selecting, Evaluating, and Updating Prospects in Direct Mail Marketing
  677. A Segmentation Model for the Targeted Marketing of Consumer Durables
  678. The Role of Communication Strategy in Channel Member Performance: Is More Collaborative Communication Better?
  679. Is Household-Specific Targeting Worth It?
  680. To Ally or Not to Ally? An Exploratory Study of Participation Options in Complementary Product Strategy
  681. Integrating Mechanisms for Marketing and R&D
  682. The Nature and Consequences of Marketing Channel Intermediary Commitment
  683. Moving Forward in Service Quality Research: Measuring Different Customer-Expectation Levels, Comparing Alternative Scales, and Examining the Performance-Behavioral Intentions Link
  684. Consider Uncertainty and Implementation in Evaluating Market Information Systems
  685. Bridging the Gap Between Our Knowledge of “Who” Uses Coupons and “Why” Coupons Are Used
  686. A Review and Integration of Research on Organizational Buying Behavior
  687. Increasing Environmental Sensitivity via Workplace Experiences
  688. USER: A Scale to Measure Use of Market Research
  689. A Niche Share Approach for Assessing Brand Performance and Identifying Competitive Groups
  690. Return on Quality (ROQ): Making Service Quality Financially Accountable
  691. Using Information Technology to Reduce Coordination Breakdowns in Customer Support Teams
  692. Channel Partnerships: A New Approach to Streamlining Distribution
  693. CRISP: Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing
  694. Measuring Social Values: A Multi-Item Adaptation to the List of Values (MILOV)
  695. How and Why Package Size Influences Usage Volume
  696. The Capabilities of Market-Driven Organizations
  697. Market Share and ROI: A Peek at Some Unobserved Variables
  698. 1993 Report Summaries Collection
  699. How Expansion Advertising Affects Brand Usage Frequency: A Programmatic Evaluation
  700. Advertising versus Prior Beliefs: Does Cigarette And Anti-Smoking Advertising Alter Young Adolescents’ Perceptions of Smokers?
  701. An Approach to Assess the Importance of Brand Equity in Acquisition Decisions
  702. Service Quality Implementation: The Effects of Organizational Socialization and Managerial Actions on Customer-Contact Employee Behaviors
  703. Market Orientation and Business Performance: An Analysis of Panel Data
  704. Using Dominance Measures to Evaluate Brand Extensions
  705. Learning Orientation, Working Smart, and Effective Selling
  706. Measuring Product Development Time to Improve the Development Process
  707. Validating a Dial-Turning Instrument for Real-Time Measurement of Affective and Evaluative Responses to Advertising
  708. Dangers in Using Market-Level Data for Determining Promotion Effects
  709. Seeing The Voice of the Customer: The Zaltman Metaphor Elicitation Technique
  710. Consumer Search and Decision Problems in a Transitional Economy: Hungary, 1989-1992
  711. Economic Consequences of Providing Quality and Customer Satisfaction
  712. Relationships Between Providers and Users of Market Research: The Role of Personal Trust
  713. Behind the State of the Union: The Impact of Design and Social Processes on Relationships in Shared Management Joint Venture Teams
  714. Product Manager’s Use of Scanner Data: A Story of Organizational Learning
  715. Development and Validation of the Corporate Social Style Inventory: A Measure of Customer Service Skills
  716. A Knowledge-Based Approach for Screening Product Innovations
  717. Organizational Buying Contexts and the Procurement Process
  718. Market Share and Growth Are Not Good Predictors of the A/S Ratio
  719. Ten Lessons For Improving Service Quality
  720. Global Market Strategies of U.S. and Japanese Businesses
  721. New Tools for Understanding Brand Competition: Integrating Household and Retail Scanner Data
  722. Prior Knowledge and the Effect of Message Frames in Advertising
  723. Do Pioneers Really Have Long-Term Advantages? A Historical Analysis
  724. A Financial Approach to Estimating Firm-Level Brand Equity and Measuring the Impact of Marketing Events
  725. 1992 Report Summaries
  726. Working Consensus to Collaborate: A Field Study of Manufacturer-Supplier Dyads
  727. The Long-Term Differentiation Value of Marketing Communication Actions
  728. Socially Responsible Organizational Buying
  729. Market Value of Trademarks Measured via Trademark Litigation
  730. Altering Message Spacing to Enhance Memory of Television Commercials
  731. Retail Power: Monster or Mouse?
  732. The Effect of Marketplace Factors on Private Label Penetration in Grocery Products
  733. The Advertising-Sales Promotion Trade-Off: Theory and Practice
  734. The Nature of Organizational Search in High-Technology Markets
  735. Superior Customer Value and Business Performance: The Strong Evidence for a Market-Driven Culture
  736. A Schema Unification Model of Brand Extensions
  737. Diluting Beliefs About Family Brands: When Brand Extensions Have a Negative Impact
  738. Conceptualizing and Testing a Dynamic Process Model of Service Quality
  739. Balancing Co-Marketing Alliances for Effectiveness
  740. Marketing Communications, Procedural Learning, and Consumer Decision Making
  741. Market Orientation, Performance, and the Moderating Influence of Competitive Environment
  742. Truth in Concentration in the Land of 80/20 Laws
  743. Factors Affecting Information Search for Consumer Durables
  744. The Customer Visit: An Emerging Practice in Business-to-Business Marketing
  745. Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach
  746. Realtime Response Measures of Television Commercials: Reliability, Construct Validity, New Approaches to Wearout, and Potential Applications for Pretesting
  747. Predicting Post-Advertisement Attitudes
  748. Family Decision-Making for Household Durable Goods
  749. A Model Incorporating Promotion Signal Sensitivity for Prescribing Retailer Promotion Policy
  750. The Voice of the Customer
  751. Promotion Has a Negative Effect on Brand Evaluations—Or Does It? Additional Disconfirming Evidence
  752. Market Orientation: Antecedents and Consequences
  753. A Framework for Identifying the Legal and Political Risks of Using New Information Technologies To Support Marketing Programs
  754. Assessing Reseller Performance From the Supplier’s Perspective
  755. Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
  756. The Changing Role of Marketing in the Corporation
  757. Learning About Markets
  758. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
  759. Environment, Strategy, and the Use of Computer-Based Data: Case Studies in Product Management
  760. Beyond Advertising and Publicity: The Domain of Hybrid Messages
  761. Price and Brand Name as Indicators of Quality Dimensions
  762. Manufacturer and Retailer Relationships; Replacing Power With Strategic Marketing Partnerships
  763. Becoming More Market Oriented: An Exploratory Study of the Programmatic and Market-Back Approaches
  764. The Organization of Marketing Activities of American Manufacturers
  765. New Product Models: Practice, Shortcomings, and Desired Improvements
  766. Brand Equity: A Perspective on its Meaning and Measurement
  767. Measuring Consumer Perceptions of Brand Quality With Scanner Data: Implications for Brand Equity
  768. Evaluating Development Processes: QFD as an Example
  769. Measuring Overall Judgments and Attribute Evaluations: Overall First vs. Attribute First
  770. Recognizing and Measuring Brand Assets
  771. The Effects of Sequential Introduction of Brand Extensions
  772. Comparing Dynamic Consumer Decision Process in Real and Computer-Simulated Environments
  773. Boundary Role Ambiguity in Marketing Positions: Scale Development and Validation
  774. The Use of Pledges To Build and Sustain Commitment in Distribution Channels
  775. The Nature and Determinants of Customer Expectations of Service
  776. The Adoption of Marketing and Sales Automation: A Model to Explore Benefits and Risks
  777. The Effects of Switching Costs on the Termination of Distribution Channel Relationships
  778. Applying Targeted-Marketing Principles to Consumer Durables
  779. Assessing Progress on Meeting MSI Priorities
  780. Modeling Competitive Pricing and Market Share: Anatomy of a Decision Support System
  781. Brand Extension and Order of Entry
  782. The Effects of Risk Preference, Uncertainty, and Incentive Compensation on Salesperson Motivation
  783. An Examination of Product and Market Characteristics That Affect the Financial Outcomes of Brand Extensions
  784. Determining Inter-Brand Substitutability Through Survey Measurement of Consumer Preference Structures
  785. Do American Businesses Use Global Strategy?
  786. Shared Marketing Programs and the Performance of Different Business Strategies
  787. Consumer Evaluations of Brand Extensions
  788. An Empirical Examination of Relationships in an Extended Service Quality Model
  789. An Empirical Study of Marketing Negotiations in the Soviet Union
  790. Business Strategies in an Information Environment
  791. Designing Successful Transorganizational Marketing Alliances
  792. Adaptive Designs for Likert-Type Data: An Approach for Implementing Marketing Surveys
  793. The Gray Market Threat to International Marketing Strategies
  794. Determining the Competitive Structure of Product-Markets: Practices, Issues, and Suggestions
  795. Toward a Conceptual Understanding of the Antecedents of Strategic Alliances
  796. Market Orientation: The Construct, Research Propositions, and Managerial Implications
  797. Consumer Knowledge of Normal Prices: An Exploratory Study and Framework
  798. Analyzing Corporate Cultures in Approaching the Global Marketplace
  799. The Role of Distribution in the Diffusion of New Durable Consumer Products
  800. Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial, and Service Markets
  801. The Development of a Contingency Model of Comparative Advertising
  802. Implementing the Marketing Concept Through a Program of Customer Visits
  803. Advertising Repetition: A Critical Review of Wear-In and Wear-Out
  804. The Effects of Perceived Control and Customer Crowding on the Service Experience
  805. Enhancing the Managerial Relevance of Information-Processing Theory in an Advertising Context
  806. A Model of Distributor Firm and Manufacturer Firm Working Partnerships
  807. Direct Perceptual Measurement: Methodology and Validity
  808. Information Processing From Advertisements: Toward an Integrative Theory
  809. Memory Factors in Advertising
  810. It’s 1990—Do you Know Where Your Marketing Is?
  811. The Effect of Market Orientation on Business Profitability
  812. Channel Member Response to Trade Programs
  813. Accounting for the Market Share-ROI Relationship
  814. Two papers: (1) Exploring the Usefulness of Brain Waves as Advertising Response and (2) EEG Activity Reflects the Content of Commercials
  815. Toward Understanding and Controlling Customer Dissatisfaction With Waiting
  816. Interpretive Barriers to Successful Product Innovation
  817. The Effects of Felt Involvement on Consumers’ Attention and Comprehension Processes
  818. Leapfrogging Behavior and the Purchase of Industrial Innovations
  819. The Effect of Price, Brand Name, and Store Name on Buyer’s Perceptions of Product Quality: An Integrative Review
  820. Marketing and the Changing Information Environment: Implications for Strategy, Structure, and the Marketing Mix
  821. The Use of Developmental and Evaluative Market Research
  822. Promoting a Product Line: Managerial Implications
  823. The Impact of New Product Introductions on the Market Value of Firms
  824. Prelaunch Forecasting of New Automobiles: Models and Implementation
  825. The Relationship Between Recall, Cognitive Responses, and Advertising Effectiveness: Effects of Delay and Context
  826. Measuring the Effect of Retail Store Promotions on Brand and Store Substitution
  827. Impact of Sales Promotions on When, What, and How Much to Buy
  828. Managing Hybrid Marketing Channels with Automation
  829. Valuing Market Strategies
  830. Dynamics of Consumer Response to Price Discounts
  831. The Feelings Mechanism: The Impact of Feelings on Ad-Based Affect and Cognition
  832. Discontinuities, Value Delivery, and the Share-Return Association: A Re-Examination of the ‘Share-Causes-Profits’ Controversy
  833. The Price Elasticity of Selective Demand: A Meta-Analysis of Sales Response Models
  834. The Relationship Between Distribution and Market Share
  835. Multivariate Time Series Forecasts of Market Share
  836. A Strategic Framework for Diagnosing Manufacturer-Reseller Conflict
  837. Rediscovering the Marketing Concept
  838. Effective Sales Promotion Lessons for Today: A Review of Twenty Years of Marketing Science Institute-Sponsored Research
  839. Defining and Relating Price, Perceived Quality, and Perceived Value
  840. A Brand-Switching Model With Implications for Marketing Strategies
  841. How Multinationals Can Cope With Gray Market Imports
  842. Expert Systems for Marketing
  843. Organizational Culture and Marketing: Defining the Research Agenda
  844. Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice
  845. Does Country-of-Origin Matter? Some Findings from a Cross-Cultural Study of Consumer Views About Foreign Products
  846. The Multinational Corporation’s Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation
  847. Conjoint Analysis Reliability: Empirical Findings
  848. Communication and Control Processes in the Delivery of Service Quality
  849. The Impact of Price Promotions on a Brand’s Market Share, Sales Pattern, and Profitability
  850. Competitors as Sources of Innovative Marketing Strategies
  851. SERVQUAL: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality
  852. Pretest Market Models: A Critical Evaluation
  853. Marketing and Technology: A Strategic Co-Alignment
  854. Measurement and Use of Market Response Functions for Allocating Marketing Resources
  855. Factors Influencing Grocery Retailers’ Support of Trade Promotions
  856. Perceptual Maps and the Optimal Location of New Products
  857. Point-of-Purchase Behavior and Price Perceptions of Supermarket Shoppers
  858. Sales Force Compensation: Insights From Management Science
  859. Game Theory in Marketing Management: Issues and Applications
  860. Conjoint Calibration of the Customer/Competitor Interface in Industrial Markets
  861. EEG Response to Advertisements in Print and Broadcast Media
  862. Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness
  863. Central Problems in the Management of Innovation
  864. Shopping for Appliances: Consumers’ Strategies and Patterns of Information Search
  865. Theory and Application of Defensive Strategy
  866. Managing Marketing Channel Relationships
  867. The Amount and Direction of Effort: An Attributional Study of Salesperson Motivation
  868. The Organization of Marketing Activities: A Contingency Theory of Structure and Performance
  869. Measuring Simple Preferences: An Approach to Blind, Forced-Choice Product Testing
  870. Experience Curves: Evidence, Empirical Issues, and Applications
  871. Nutrition Information in the Supermarket
  872. The Effects of Involvement and Executional Factors of a Television Commercial on Brand Attitude Formation
  873. Affective and Cognitive Reactions to Advertising
  874. Mediating Roles of Trial and Learning Stage on the Outcomes of Consumer Involvement
  875. Novel Product Concepts from Lead Users: Segmenting Users by Experience
  876. Identifying Opportunities for Repetition Minimization
  877. The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
  878. A Conceptual Model of Service Quality and Its Implications for Future Research
  879. Identifying Competitive Brand Relationships When Consumers Seek Variety
  880. The Role of Strategic Planning in Consumer-Marketing Businesses
  881. Support Systems for National Account Management Programs: Promises Made, Promises Kept
  882. Organizing the National Account Force
  883. A Framework for Analyzing Vertical Integration Issues in Marketing
  884. Consumers’ Time Expenditures: A Behavioral Model and Empirical Test
  885. Using Brain-Wave Measures to Assess Advertising Effects
  886. Research Perspectives on the Performance of Salespeople: Selected Readings
  887. Economic Foundations for Pricing
  888. Strategic Management and Marketing in the Service Sector
  889. Priorities for Research in Strategic Marketing
  890. Growing Ventures Can Anticipate Marketing Stages
  891. Sources of Information Utilized During the Industrial Buying Process: An Empirical Overview
  892. Industrial Market Segmentation: A Nested Approach
  893. The SOCO Scale: A Measure of Customer Orientation of Salespeople
  894. Determinants of Food Consumption in American Households
  895. Varied Consumer Choice Behavior: A Theory, Some Empirical Results, and Their Practical Consequences
  896. Benefit Segmentation: An Industrial Application
  897. The Effect of Manufacturer Advertising on Consumer Prices: A Managerial Overview
  898. A Multiple Exposure Study of the Effects of Comparative and Noncomparative Television Commercials on Cognitive Response, Recall, and Message Acceptance
  899. Trade Promotion by Grocery Products Manufacturers: A Managerial Perspective
  900. Sales Force Management: Integrating Research Advances
  901. Strategic Marketing and the Product Life Cycle
  902. National Account Management: Emerging Insights
  903. Differences in the Attractiveness of Alternative Rewards Among Industrial Salespeople
  904. Triggers to Customer Action—Some Elements in a Theory of Promotional Inducement
  905. The Effect of Manufacturer Advertising on Retail Pricing
  906. Services Marketing: New Insights from Consumers and Managers
  907. Viewers’ Perceptions of Prime Time Television Advertising and Characteristics of Commercials Perceived as Informative
  908. Exploring the Future of Consumerism
  909. Problems and Challenges in Social Marketing
  910. Conditions Conducive to the Effective Use of Marketing Research in the Corporation
  911. Life-Cycle Cost: A New Form of Consumer Information
  912. The Use of Market Research: An Exploratory Study of Manager and Researcher Perspectives
  913. Comparative Product Information and Its Interaction with Brand Name and Product Type
  914. Marketers’ Potential Contribution to Regulatory Reform
  915. Retail Patronage Behavior
  916. Retail Assortments Some Theoretical and Applied Problems
  917. The Economics of Health and Beauty Aids and General Merchandise Distribution Among Retailers and Service Merchandisers
  918. Managing Customer Satisfaction in Consumer Service Businesses
  919. Top Management Views of the Marketing Function
  920. Determinants of Variations in the Advertising-to-Sales Ratio: A Comparison of Industry and Firm Studies
  921. Influences on Children’s Product Requests and Mothers’ Answers: A Multivariate Analysis of Diary Data
  922. Strategic Market Analysis: Top-Down and Bottom-Up Approaches
  923. National Account Management
  924. Marketing Issues—Challenges for Marketing in the 1980s
  925. Toward the Development of Industry Standards for Response and Nonresponse Rates
  926. Sex Stereotyping in Advertising: An Annotated Bibliography
  927. Recommended Cases in Marketing—The Experts’ Choices
  928. Cooperative Advertising, Its Uses and Effectiveness: Some Preliminary Hypotheses
  929. A Cross-National Exploration of Husband-Wife Involvement in Selected Household Activities
  930. An Investigation into the Impact of Advertising on the Price of Consumer Products
  931. Determinants of Sales Performance
  932. Age Classification
  933. Advertising and Government Regulation—A Report by the Advertising and Government Panel of the American Academy of Advertising
  934. Appraising Research on Advertising’s Economic Impacts
  935. Simulation Methods as an Aid to Designing Market Map Studies: A Managerial Review
  936. Children’s Purchase Requests and Parental Responses: Results From a Diary Study
  937. The Effectiveness of Marketing’s “R&D” for Marketing Management: An Assessment
  938. Communications Spending Decisions for Industrial Products: A Literature Review
  939. Managerial Aspects of Market Structure Analysis and Market Maps