1. Finding the Sweet Spot: Ad Scheduling on Streaming Media
  2. Rethinking Market Orientation from the Outside in
  3. Understanding the (Negative and Positive) Effects of Gamification for Companies
  4. Visual Listening In: Extracting Brand Image Portrayed on Social Media
  5. The Impact of Chief Marketing Officer Role Variance on Marketing Capability
  6. Privacy and Market Concentration: Intended and Unintended Consequences of the GDPR
  7. Linking Clicks to Bricks: Spillover Benefits of Online Advertising
  8. No Silver Bullet with AI: Blending in Firm Culture and Capabilities with AI Marketing Investment for Enhancing Firm Performance
  9. The Social Characteristics Driving Mobile Response to Strangers
  10. Automated Electronic Word of Mouth Suggestions from the Firm: Untapped Potential or Inevitable Backlash?
  11. Divergent Effects of Likes and Comments on Sharing on Social Media: The Role of Implied Intimacy
  12. The Incremental Value of Unstructured Data in Predicting Customer Churn
  13. A Natural Language Processing Approach to Predicting the Persuasiveness of Marketing Communications
  14. Customer Engagement in Social Media Platforms: Findings from a Longitudinal Field Experiment
  15. The Impact of Nutrition Claims on SKU Choice: An Investigation of the Moderating Impact of SKU and Category Characteristics
  16. Satisfaction Surveys or Online Sentiment: Which Best Predicts Firm Performance?
  17. Generalizable and Robust TV Advertising Effects
  18. Drowning in Metrics: How Managers Select and Trade-off Metrics for Making Marketing Budgetary Decisions
  19. Deep Listening to the Voice of Nature: The Journey Towards Sustainable Innovation
  20. The Past, Present, and Future of Customer Management
  21. Visual Elicitation of Brand Perception
  22. Mobile Payment Adoption: An Empirical Investigation on Alipay
  23. Self-Effacing versus Self-Enhancing Brand Appeals: The Influence of Impression Management Styles on Consumption Behavior
  24. Information Disclosure in Negotiating with Informed Customers
  25. Non-Informational Advertising Informing Consumers: How Advertising Affects Consumers’ Decision-Making in the U.S. Auto Insurance Industry
  26. Invest or Harvest: Dilemma Reexamined
  27. Trade-offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics across the Purchase Funnel
  28. How Should Firms Onboard New Salespeople? The Relative Efficacy of Centralized Versus On-the-Job Training 
  29. The Impact of Device Used in Digital Paths on Deadline-Driven Purchase Decisions
  30. Selling in the Digital Age
  31. The Causal Effect of Service Satisfaction on Customer Loyalty
  32. Not All Debt Is Created Equal: On the Mental Accounting of Debt Forms
  33. Tuition Myopia: Myopic Focus on the Costs of Higher Education Induces Intertemporal Tradeoffs
  34. Measuring Customer Experiences: A Text-Based and Pictorial Scale
  35. Last Place Aversion in Queues
  36. Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices
  37. Good Vibrations: Consumer Responses to Technology-Mediated Haptic Feedback
  38. Multichannel Customer Onboarding
  39. The Role of Scenario Presentation in the Selection of Innovation Projects
  40. Keyword Selection Strategies in Search Engine Optimization: How Relevant Is Relevance?
  41. Pricing Power: Measures, Trends and Influences on Firm Value
  42. The Manipulative Art of Pre-Service Tip Elicitation
  43. What Drives Sharing of Online Digital Content? The Case of YouTube Video Ads on Social Media
  44. How Mobile Self-Scanning Use Influences Consumers’ Grocery Purchases
  45. Distrust Lowers Attitudinal Ambivalence: Why Watching Fox News Triggers More Extreme Product Attitudes
  46. Right Metric for the Right Decision: A Behavioral Model to Infer Metric Effectiveness in Managerial Marketing-Mix Decision-Making
  47. The Impact of Coupons on the Search-to-Purchase Funnel: Theory and Empirical Evidence
  48. A General Method for Estimating Asynchronous Dynamic Models: A Novel Study of 100 Ad Creatives
  49. Why Songs Are Like Monetary Losses: Leveraging Insights from the Neurophysiology of Memory to Strengthen Our Understanding of Consumer Experiences
  50. Measuring the Impact of a Single Negative Consumer Review on Online Search and Purchase Decisions Through a Quasi-Natural Experiment
  51. Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
  52. Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program
  53. How Consumer Empathy Drives Platform Success
  54. Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years
  55. The Brand That Wasn’t There: The Impact of Product Displacement on Brand Outcomes
  56. Automating Online-Offline Data Merger for Integrated Marketing
  57. Leveraging the Power of Images in Predicting Product Return Rates
  58. Customer Segmentation, Leapfrogging, Switching, and Cannibalization in the Context of Disruptive Technological Change
  59. The Economic Value of Meta-Report Cards: The Case of Automobiles
  60. The Impact of Artificial Agents on Persuasion: A Construal Level Account
  61. Targeting and Privacy in Mobile Advertising
  62. p-Hacking and False Discovery in A/B Testing
  63. Measuring the Impact of Product Placement with Brand-related Social Media Conversations and Website Traffic
  64. Locational Choices: Studying Consumer Preference for Proximity to Others
  65. Value-Based Brand Exploitation Strategy to Grow Firm Value
  66. Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs
  67. Manufacturer’s Entry in the Product-Sharing Market
  68. Identifying Customer Needs from User-Generated Content
  69. Ugly Food, Negative Feelings: Why Consumers Won’t Pay More for Unattractive Produce
  70. Slider Scale or Text Box: How Response Format Shapes Responses
  71. Discrimination in Service
  72. Managing Debt and Managing Each Other: The Interpersonal Dynamics of Joint Debt Management Decisions
  73. Making Words Speak: Leveraging Consumer Insights from Online Review Text to Improve Service Quality
  74. Positive Effects from Negative Virtual Experiences: How Virtual Reality Can Be Used Effectively in Marketing
  75. Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning
  76. Enhancing Power of Marketing Experiments Using Observational Data
  77. The Meaning of Distraction: How Metacognitive Inferences from Distraction Affect Brand Evaluations
  78. Spillover Effects and Freemium Strategy in Mobile App Market
  79. A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
  80. Online Marketplace Advertising
  81. Does IT Lead to More Equal Treatment? An Empirical Study of the Effect of Smartphone Use on Customer Complaint Resolution
  82. The Geography of Poverty and Nutrition: Food Deserts and Food Choices across the United States
  83. Opinion Leaders or Opinion Followers? The Effect of Centrality on Susceptibility to Group Influence
  84. Variety-Seeking and Time of Day
  85. Online Reviews: Star Ratings, Position Effects and Purchase Likelihood
  86. The Fateful First Consumer Review
  87. How Incentives Shape Strategy: The Role of CMO and CEO Equity Compensation in Inducing Marketing Myopia
  88. Brand-Tier Advantage in Service Coproduction
  89. The Braggart and the Brand: The Role of Brand Attachment in Brand-Related Bragging
  90. The Effect of Price Rank on Clicks and Conversations in Online Search Advertising
  91. Atypicality and Cultural Success
  92. Estimating the Impact of User Personality Traits on Electronic Word-of-Mouth: Text-mining Social Media Platforms
  93. Understanding the Value of Stories in Experiential Reviews
  94. Winning Sales before Selling: An Investigation of Business-to-Business Salesperson Attitude towards Internal Selling Processes
  95. Service Robots Rising: How Humanoid Robots Influence Service Experiences and Food Consumption
  96. Detecting Fictitious Consumer Reviews: A Theory-Driven Approach Combining Automated Text Analysis and Experimental Design
  97. The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance
  98. Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?
  99. Crisis Management Strategies and the Long-term Effects of Product Recalls on Firm Value
  100. Dynamic Effects of Intrafirm Relational Strategies and Relational Structures on Performance
  101. How Firms Can Shape the Customer Experience for Greater Success in Online Retailing
  102. In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
  103. Search Personalization Using Machine Learning
  104. Virtual Reality for Shopper Research
  105. Post-Purchase Co-Creation: Consumer Segmentation in Consumer-Driven Collaborative Product Development
  106. Editing Entertainment: Length Constraints, Product Quality, and the Case of the Motion Picture Industry
  107. Drivers of Metric Use in Marketing Mix Decisions: An Investigation across the G7, BRIC, and MIST Countries
  108. Being in the Moment: The Effects of Ephemeral Communication in Social Media
  109. TV Viewing and Advertising Targeting
  110. The Socially Responsible CMO
  111. The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making
  112. Mobile Targeting Using Customer Trajectory Patterns
  113. Paywalls: Monetizing Online Content
  114. Experience Infusion: How to Improve Customer Experience with Incidental Activities
  115. Effective Customer Engagement Strategies in Health Care: The Role of Stigma
  116. TV Ads and Search Spikes: Toward a Deeper Understanding
  117. There’s No Free Lunch Conversation: The Effect of Brand Advertising on Word of Mouth
  118. Everybody Loves It, You’ve Got to Love It Too! The Downside of Receiving More (and More) Positive Word of Mouth
  119. Using Social Coupons to Enhance Customers’ Social Empowerment
  120. The Effects of Mobile Apps on Shopper Purchases and Product Returns
  121. Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery
  122. Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
  123. Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach
  124. Brand Damage from Product Harm and Corporate Social Irresponsibility: How Deep and How Long?
  125. The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?
  126. Feeling of Missing Out (FOMO) and Its Marketing Implications
  127. Does Offline TV Advertising Affect Online Chatter? Analysis of Quasi-Experimental Data Using Synthetic Control
  128. Rumination and Financial Decision Making among the Poor
  129. The Impact of Emotions on the Persuasiveness of Detection versus Prevention Health Appeals
  130. Creating and Appropriating Alliance Value Through Customer-Centric Structures
  131. Arousal Sustainability in Shared Experiential Consumption
  132. Bloggers as Social Influencers: Optimizing Social Media Engagement via Blog Campaigns
  133. Feeling Economically Stuck Increases Variety Seeking
  134. The Impact of Referral Coupons on Customer Behavior and Firm Revenues: Evidence from Field Experiments
  135. Understanding Frontline Problem-solving Dynamics Using Video Recordings of Service Failure Interactions
  136. Dynamic Effects of Loyalty Rewards for Contractual Customers
  137. The Impact of Buying “Fit” Products on Customer Learning and Profitability in Multichannel Settings
  138. The Dark Side of Mobile Channel Expansion Strategies
  139. Friends or Foes: Social Influence, Online Social Networks, and News Consumption
  140. Customer Participation in Services: Domain, Scope, and Boundaries
  141. Multichannel Sales Attribution and Media Optimization
  142. How Earned and Owned Social Media Impact Shareholder Value Through Consumer Mindset Metrics
  143. Effects of Affect on Consumer Behavior: A Meta-Analytic Integration
  144. Wider Gaps in a Flatter World? The Speed of New Product Diffusion in Rich versus Poor Countries
  145. An Integrated Analysis of Mobile Application Usage and In-App Advertising Response
  146. The Effects of Firm Generated Content in Social Media on Customer Behavior: An Empirical Examination
  147. Detection of Customers’ Life Change: Real-time Analysis Using a Control Chart Approach
  148. Economic Inequality, Trust, and Brand Leadership
  149. Dynamic Effects of Service Transition Strategies on B2B Firm Value: Tradeoffs in Sales, Profits, and Cash Flow
  150. Dancing with the Enemy: Broadened Understanding of Engagement in Rival Brand Dyads
  151. The Role of Mere Closeness: How Geographic Proximity Affects Social Influence
  152. Should Ads Be Consistent over Time or Change with the Market? Evidence for Young and Established Brands of Minivans
  153. The Dark Side of Big Data’s Effect on Firm Performance
  154. Competitive Price Targeting with Smartphone Coupons
  155. Group Marketing
  156. The Impact of Online Product Reviews on Product Returns
  157. Should You Adapt Your Pricing and Ratings Reaction to a Country’s Cultural and Socioeconomic Setting?
  158. Online Relationship Marketing
  159. Can Mobile Diaries Accurately Capture Consumer Behavior? A Large-scale Test on TV Viewing and Empirically-based Guidelines
  160. The Role of Mobile Devices in the Online Customer Journey
  161. Acquiring Customers via Word-of-Mouth Referrals: A Virtuous Strategy?
  162. Ghost Ads: Improving the Economics of Measuring Ad Effectiveness
  163. A Framework for Understanding and Managing the Customer Experience
  164. Finding Versus Receiving: How Content Acquisition Affects Sharing
  165. Snap Coupons: Investigating Mobile Coupon Adoption, Use, and Value
  166. “Your Action Is Needed”: The Effect of Website-Initiated Participation on User Contributions to Content Websites
  167. The Differential Effects of Peer and Expert Ratings on Choice
  168. Assimilation or Differentiation? Investigating the Effect of Competition on Sponsored Search Advertisers’ Keyword Decisions
  169. The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
  170. How Expertise and Endorsement Style Impact Word of Mouth Persuasion
  171. Integrating Social Media Metrics
  172. Cashback Is Cash Forward: Delaying a Discount to Increase Future Spending
  173. Consumer Search Behavior on the Mobile Internet:  An Empirical Analysis
  174. The Effects of Content Characteristics on Consumer Engagement with Branded Social Media Content on Facebook
  175. When and How Does Board-Level Marketing Experience Impact Firm Performance?
  176. Where Does Innovation Start: With Customers, Users, or Inventors?
  177. Investigating the Value of Competitive Mobile Loyalty Program Platforms for Intermediaries and Retailers
  178. Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
  179. Using Forums and Search for Sales Prediction of High-Involvement Products
  180. Brand Buzz in the Echoverse
  181. Indulgent Consumption: Redemption Windows and the Appeal of Daily Deals
  182. How Customer Referral Programs Turn Social Capital into Economic Capital
  183. How the Internet Has Changed the Marketing of Entertainment Goods: The Case of the Music Industry
  184. How Free Digital Products Grow
  185. How to Identify and Better Manage Hunters and Farmers in the Sales Force
  186. Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty
  187. Interlocking Networks: How and When Do Connections between Buying and Selling Teams Affect Customer Solutions?
  188. Lifting the Veil: The Benefits of Cost Transparency
  189. Dynamics of Multi-Feature Product Usage: Carryover, Spillover, and Social Effects
  190. “Ten Million Readers Can’t Be Wrong!” or Can They? The Role of Information about Initial Adoption in New Product Trial
  191. Smart Phones, Bad Calls? In-store Mobile Technology Use and Consumer Purchase Behavior
  192. Managing Post-Purchase Moments of Truth: Leveraging Customer Feedback to Increase Loyalty
  193. Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows
  194. Dynamic Likeability Effects on Virality of Online Video Advertisements
  195. Should Ad Spending Increase or Decrease Prior to a Product Recall Announcement?
  196. Does Tweeting Impact the Bottom Line?
  197. How Can “I” Help “You”? The Impact of Personal Pronoun Use in Customer-Firm Agent Interactions
  198. The Characteristics and Perceived Value of Mobile Word of Mouth
  199. Marketing Return on Investment: Seeking Clarity for Concept and Measurement
  200. Marketing’s Impact on Firm Value: Generalizations from a Meta-Analysis
  201. Two Centuries of Epochal Innovation and Stock Market Bubbles
  202. Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry
  203. Effect of Transformational Relationship Events on Exchange Performance
  204. Innovation Success: The Overlooked Role of the Retailer
  205. Should You Target Early Trend Propagators? Evidence from Twitter
  206. Conditions for Owned, Paid, and Earned Media Impact and Synergy
  207. Humorous Complaining
  208. Beyond Likes and Tweets: Marketing, Social Media Content, and Store Performance
  209. When Humor Backfires: Revisiting the Relationship Between Humorous Marketing and Brand Attitude
  210. Positive versus Negative e-Sentiment and the Market Performance of High-Tech Products
  211. Pricing Online Content: Fee or Free?
  212. Integrating Relationship Marketing and Lifecycle Perspectives: Strategies for Effective Relationship Migrations
  213. Unpacking Loyalty: How Conceptual Differences Shape the Effectiveness of Customer Loyalty
  214. Customer Outcomes of Corporate Social Responsibility in Supplier-Customer Relationships
  215. Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales? An Integrative Model of Attitudes and Actions on the Consumer Boulevard
  216. International Relationship Marketing
  217. Broadcasting and Narrowcasting: How Audience Size Impacts What People Share
  218. The Commercial Contribution of Clinical Studies for Pharmaceutical Drugs
  219. Investigating the Performance of Budget Allocation Rules: A Monte Carlo Study
  220. Building the B[r]and: Understanding How Social Media Drives Consumer Engagement and Sales
  221. Product Ideation in Social Networks
  222. When Harry Bet with Sally: An Empirical Analysis of Peer Effects in Casino Gambling Behavior
  223. Long-Term Market Leadership Persistence: Baselines, Economic Conditions, and Category Types
  224. Managing Motivation over Time: How Focusing on the Present versus Future Influences Goal Pursuit
  225. The Short and Long-term Impacts of Fashion Knockoffs on Original Items
  226. Self-serving Behavior in Price-Quality Competition
  227. Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
  228. Understanding the Effectiveness of Loyalty Programs
  229. Which Advertising Forms Make a Difference in Online Path to Purchase?
  230. Price Promotion for Emotional Impact
  231. Taking the Customer’s Point-of-View: Engagement or Satisfaction?
  232. Targeting Revenue Leaders for a New Product
  233. Ethnographic Stories for Market Learning
  234. Attribution Modeling: Understanding the Influence of Channels in the Online Purchase Funnel
  235. Starting Prices and Consumer Sensitivity to Customization
  236. Auctions versus Posted Price Internet Channels: A Seller’s Perspective on When to Make and When to Take
  237. Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment
  238. Effect of Customer-Centric Structure on Firm Performance
  239. Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising
  240. To Launch or not to Launch in Recessions? Evidence from over 60 Years of the Automobile Industry
  241. Are Financial Analysts “Good Marketers”? Implications for Marketing and Investor Relations
  242. The Role of Attitudinal Information in CLV-based Customer Management
  243. The Social Status of Innovators, Imitators, and Influentials in New Product Adoption: It’s Not Just about High versus Low
  244. An Empirical Investigation of Product Placement’s Impact on Commercial Audience Levels
  245. Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
  246. Doing Well by Doing Good: The Benevolent Halo of Social Goodwill
  247. Usage Experience with Decision Aids and Evolution of Online Purchase Behavior
  248. Capturing the “First Moment of Truth”: Understanding Point-of-Purchase Drivers of Unplanned Consideration and Purchase
  249. Social Media Intelligence: Measuring Brand Sentiment from Online Conversations
  250. Reflections on 50 Years of Thought Leadership
  251. Distinguishing among Mechanisms of Social Contagion in New Product Adoption: Framework and Illustration
  252. The Role of Menu Organization in Food Choice
  253. Service Marketing: Insights and Directions
  254. No Comment?! The Drivers of Reactions to Online Posts in Professional Groups
  255. Social Dollars: The Economic Impact of Customer Participation in a Firm-sponsored Online Community
  256. Situational Determinants of Unplanned Buying in Emerging and Developed Markets
  257. Information Discovery and the Long Tail of Motion Picture Content
  258. How Do Brand Portfolio Strategies Affect Firm Value?
  259. On Brands and Word of Mouth
  260. How Interest Shapes Word-of-Mouth over Different Channels
  261. Customer Value Management: Optimizing the Value of the Firm’s Customer Base
  262. Connected Families: How Consumption Practices Survive Distance
  263. Is the New Product Yours or Mine? A Linguistic Perspective on Composite Brand Extensions
  264. Does Online Chatter Really Matter? Dynamics of User-generated Content and Stock Performance
  265. Consumer Response to User-generated Advertising: The Effects of Disclosing Consumers as Ad Creators
  266. When Does Retargeting Work? Timing Information Specificity
  267. Identity Signaling with Social Capital: A Model of Symbolic Consumption
  268. Accounting for Marketing Activities: Implications for Marketing Research and Practice
  269. Customer Value Measurement
  270. Effective Marketing Science Applications: Insights from ISMS–MSI Practice Prize Finalist Papers and Projects
  271. The Complexity of Multi-media Effects
  272. Customer Satisfaction: A Strategic Review and Guidelines for Managers
  273. The New Branding Imperatives: Insights for the New Marketing Realities
  274. Local Neighborhoods as Early Predictors of Innovation Adoption
  275. There Is More to Planned Purchases Than Knowing What You Want: Dynamic Planning and Learning in a Repeated Multi-store Price Search Task
  276. Social Transmission, Emotion, and the Virality of Online Content
  277. Online Product Opinions: Incidence, Evaluation and Evolution
  278. An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
  279. How Social Networks Influence the Popularity of User-generated Content
  280. The Impact of Sales Control Systems on Sales Behaviors and Customer Relationships: Evidence from China
  281. Survival of Manufacturing Firms in Fortune 500: The Roles of Marketing Capital and R&D Capital
  282. Understanding How to Achieve Competitive Advantage Through Regulatory Fit: A Meta-Analysis
  283. What Products Do People Talk About and Why? How Product Characteristics and Promotional Giveaways Shape Word-of-mouth
  284. The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
  285. Social Effects on Customer Retention
  286. Do Satisfied Customers Always Buy More? The Roles of Satiation and Habituation in Customer Repurchase
  287. Consumer Attitude Dynamics and Marketing Impact on Sales
  288. Marketing’s Responsibility for the Value of the Enterprise
  289. Value Implications of Corporate Branding in Mergers
  290. A Multistep Approach to Derive Targeted Category Promotions
  291. Sources of Social Value in Word-of-mouth Programs
  292. The Integration of Product Networks and Social Networks in Online Content Exploration
  293. Marketing Activity, Blogging, and Sales
  294. Marketing Effectiveness in the Music Download Industry
  295. Mine Your Own Business: Market Structure Surveillance Through Text Mining
  296. The Impacts of the Supporting-Firm Base in Markets with Network Effects
  297. DEA with Econometrically Estimated Individual Coefficients: A Pharmaceutical Sales Force Application
  298. Unplanned Buying on Shopping Trips
  299. The Impact of User-generated Content on Product Innovation
  300. Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
  301. Assessing the Total Financial Performance Impact of Marketing Assets with Limited Time-series Data:  A Method and an Application to Brand Equity Research
  302. Intellectual Property Rights and Brand Licensing: The Importance of Brand Protection
  303. Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
  304. Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field
  305. Investigating the Effect of New Store Openings in a Dynamic Environment
  306. The Role of Marketing and Sales in Organizations and Its Impact on Performance
  307. Measuring Interpersonal Influence in Online Conversations
  308. First Impressions: Status Signaling Using Brand Prominence
  309. The Long-term Effect of Marketing Strategy on Brand Sales
  310. Balancing Risk and Return in a Customer Portfolio
  311. Robinson-Patman and Its Implications: An Empirical Analysis
  312. The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image
  313. A Survey of Research on Advertising in a Recession
  314. Strategic Planning of Brand Extensions Using Fit and Atypicality Measures
  315. The “Right” Consumers for the Best Concepts: Identifying and Using Emergent Consumers in Developing New Products
  316. Price Skimming’s Unintended Consequences
  317. A Dynamic Model of Sponsored Search Advertising
  318. Choosing Response Models for Budget Allocation in Heterogeneous and Dynamic Markets: Why Simple Sometimes Does Better
  319. How Important Are Brands? A Cross-category, Cross-country Study
  320. A Cross-national Investigation into the Marketing Department’s Influence within the Firm
  321. Customer Satisfaction, Analyst Stock Recommendations, and Firm Value
  322. Do DVRs Influence Consumers’ Brand Purchases?
  323. Boundaries of Self-Expression: Identity Saturation and Brand Preferences in Consumer Choice
  324. The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports
  325. Relationships Take Two: Customer Attachment Styles’ Influence on Consumers’ Desire for Close Relationships and Loyalty to the Firm
  326. An Improved Method for the Quantitative Assessment of Customer Priorities
  327. Service Productivity Strategy
  328. Dynamic Marketing Investment Strategies for Platform Firms
  329. The Name’s the Game: Exploring the Link Between Corporate Name Changes and Firm Value
  330. No Second Chance to Make a First Impression: A Field Study of Relationship Initiation and Development
  331. Strategic Marketing and Marketing Strategy: Domain, Definition, Fundamental Issues and Foundational Premises
  332. Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-based Compensation Plans
  333. How Corporate Social Performance Influences Financial Performance: Cash Flow and Cost of Capital
  334. Fishing for Compliments and Complaints: The Influence of Solicited Customer Feedback and Company Acknowledgment on Customer Attitudes and Intentions
  335. Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
  336. The Theory and Practice of Myopic Management
  337. Diffusion Forecasts Using Social Interactions Data
  338. The Effect of Brand Acquisition and Disposal on Stock Returns
  339. The Seven Deadly Sins of Brand Community “Management”
  340. Modeling Global Spillover in New Product Takeoff
  341. Valuing Branded Businesses
  342. Innovation and the Ratchet Effect: How Firms Trade off Value Creation in Financial and Product Markets
  343. Strategic Allocation of Marketing Resources: Methods and Managerial Insights
  344. Do Mindset Metrics Explain Brand Sales?
  345. There Is Nothing More Practical than the Practice of Theory: What Practitioners Think about Theoretical Results on National Brand-Store Brand Competition
  346. Order in Product Customization Decisions
  347. Expanding the Role of Marketing: From Customer Equity to Market Capitalization
  348. When Wal-Mart Enters: Retailer Reactions and Sales Outcomes
  349. Consumer Response to TV Stock Recommendations: Merging Financial and Marketing Perspectives
  350. A Taxonomy of Brand Valuation Methodologies: How Different Types of Methodologies Can Help to Answer Different Types of Questions
  351. Marketing to Subsistence Consumers: Contemporary Methodologies and Initiatives
  352. The Debate over Doing Good: Corporate Social Performance and Firm-idiosyncratic Risk
  353. Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm
  354. A New Approach to Modeling the Adoption of New Products: Aggregated Diffusion Models
  355. Building with Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment
  356. Do Innovations Really Pay Off? Total Stock Market Returns to Innovation
  357. Earnings Inflation Through Accruals and Real Activity Manipulation: Its Prevalence at the Time of an SEO and the Financial Market Consequences
  358. A Meta-analysis of Personal Selling Elasticities
  359. Does a Firm’s Product Recall Strategy Affect Its Financial Value?
  360. Opinion Leadership and Social Contagion in New Product Diffusion
  361. Local Preference Minorities and the Internet: Why e-Retailer Demand Is Greater in Areas Where Target Customers Are in the Minority
  362. Dashboards and Marketing: Why, What, How and What Research Is Needed?
  363. Examining the Relevance of Customer Satisfaction for Wall Street: The Case of Systematic and Idiosyncratic Risk
  364. Marketing and Shareholder Value: Sales Capitalization and Its Estimation
  365. A New Dynamics-based Segmentation Approach for Maximizing Long-term Marketing Impact
  366. The Role of Local Environments in Customer Acquisition Online
  367. How Does Consumers’ Knowledge of Prices Affect the Demand Response to Price Changes and Price Cues?
  368. Generalized Long-term Price Effects: Are They Asymmetric, Nonmonotonic, and Time Dependent?
  369. Social Justice in Marketing: Fairness, Satisfaction and Customer Lifetime Value
  370. Feeling Superior: The Impact of Loyalty Program Structure on Customers’ Perceptions of Status
  371. Customer Search in Response to Sales Taxes: The Internet versus Catalogs
  372. Functional Data Analysis: A New Approach for Predicting Market Penetration of New Products
  373. Wisdom—The Pinnacle of Human Virtues and a Central Foundation for Macromarketing
  374. Online User Comments versus Professional Reviews: Differential Influences on Pre-release Movie Evaluation
  375. Growth Acceleration across Technology Generations
  376. Managing the Future: CEO Attention and Innovation Outcomes
  377. What Drives Customer Relationship Value in Business-to-Business Exchanges?
  378. Stakeholder Marketing: Beyond the 4 P’s and the Customer
  379. Customer Relationship Management in Virtual Communities
  380. BRAN*EQT: A Model and Simulator for Estimating, Tracking, and Managing Multicategory Brand Equity
  381. Theoretical Perspectives of Interorganizational Relationship Performance
  382. As Time Goes By: Warm Intentions and Cold Feet for Really New versus Incrementally New Products
  383. Valuing Brand Assets: A Cost-Effective and Easy-to-Implement Measurement Approach
  384. The Branding of Next-generation Products
  385. The Psychology of Category Design: How Product Groupings Influence Consumer Decision Making
  386. Online and Mobile Advertising: Current Scenario, Emerging Trends, and Future Directions
  387. Price War: What Is It Good For? Store Visit and Basket Size Response to the Price War in Dutch Grocery Retailing
  388. The Impact of Organizational Values on the Effectiveness of Market-oriented Behaviors
  389. Optimal Allocation of Marketing Efforts by Customer-Channel Segment
  390. Dancing with a Giant: The Effect of Wal-Mart’s Entry into the U.K. on the Stock Prices of European Retailers
  391. The Effects of Attrition on the Growth and Equity of Competitive Services
  392. Patient- or Physician-oriented Marketing: What Drives Primary Demand for Prescription Drugs?
  393. The Financial Markets and Customer Satisfaction: Reexamining the Value Implications of Customer Satisfaction from the Efficient Markets Perspective
  394. Prerelease Forecasting via Functional Shape Analysis of the Online Virtual Stock Market
  395. Revisiting the Digital Divide: An Analysis of Mobile Technology Depth and Service Breadth in the BRIC Countries
  396. Will the Frog Change into a Prince? Predicting Future Customer Profitability
  397. Identifying Customer-centric, Cross-category Product Groups: A Product Segmentation Approach and Its Relationship to Customer Segmentation Approaches
  398. How Serial Innovators Navigate the Fuzzy Front End of New Product Development
  399. Breaking through Fast-Forwarding: Brand Information and Visual Attention
  400. A Combined Approach for Segment-specific Analysis of Market Basket Data
  401. Understanding Consumer Preferences for Complex Products: A Web-based Method
  402. Managing Customer Relationships in Business Markets: The Role of Critical Incidents
  403. Interaction Orientation: The New Measure of Marketing Capabilities
  404. The Determinants and Outcomes of Internet Banking Adoption
  405. Global Takeoff of New Products: Culture’s Consequences, Wealth of Nations, or Vanishing Differences?
  406. Superstars and Underdogs: An Examination of the Long-Tail Phenomenon in Video Sales
  407. Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions
  408. Modeling Co-Existing Business Scenarios with Time Series Panel Data: A New Segmentation Approach for Better Targeting and Maximizing Long-Term Impact of Marketing Activity
  409. Response to Ambler and Roberts’ “Beware the Silver Metric”
  410. Market Orientation and Performance at the “Base of the Pyramid”: The Case of Zimbabwean Retailers
  411. Integrated Marketing Communications at the Marketing-Sales Interface
  412. Multichannel Customer Management: Understanding Research Shopping
  413. Private-Label Marketing Strategies in Packaged Goods: Management Beliefs and Research Insights
  414. What Drives Word-of-Mouth? The Roles of Product Originality and Usefulness
  415. Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
  416. The Role of Expert versus Social Opinion Leaders in New Product Adoption
  417. The Impact of Marketing-induced versus Word-of-Mouth Customer Acquisition on Customer Equity
  418. Measuring the Value of Word-of-Mouth and Its Impact in Consumer Communities
  419. Managing Marketing Relationships Through Qualification and Incentives
  420. Growing Small Brands: Does a Brand’s Equity and Growth Potential Affect Its Long-term Productivity?
  421. Building Long-term Firm Value Through Innovation
  422. Closing the Growth Gap: Balancing “Big I” and “small i” Innovation
  423. When and Where to Cherry Pick? Temporal and Spatial Dimensions of Price Search
  424. Asymmetric New Product Development: Are Gains Symmetric across Partners?
  425. New Product Preannouncements and Shareholder Value: Don’t Make Promises You Can’t Keep
  426. A Word of Warning Clarified: Reactions to Peppers and Rogers’ Response
  427. Lifetime Value Prediction at Early Customer Relationship Stages
  428. Product Innovations, Advertising Spending, and Stock Returns
  429. Win-Win Strategies at Discount Stores
  430. The Short- and Long-term Impact of an Assortment Reduction on Category Sales
  431. Developing Optimal Store-level Pricing Strategies for an Automotive Aftermarket Retailer
  432. Effects of Capacity-Driven Service Experiences on Customer Usage Levels: Why Revenue Management Systems Are Due for Change
  433. Brand Portfolio Strategy and Firm Performance
  434. Myopic Marketing Management: The Phenomenon and Its Long-term Impact on Firm Value
  435. Beware the Silver Metric: Marketing Performance Measurement Has to Be Multidimensional
  436. Advertising Response
  437. How Brand Attributes Drive Financial Performance
  438. Standard-Scape: An Agent-based Model of Competition in Markets with Network Externalities
  439. The Curse of Innovation: Why Innovative New Products Fail
  440. Do Satisfied Customers Buy More?
  441. Customer Perceptions of Product Quality: A Longitudinal Study
  442. Research Overviews: Introduction
  443. First-mover Advantage on the Internet: Real or Virtual?
  444. Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing
  445. Selecting Valuable Customers Using a Customer Lifetime Value Framework
  446. Aligning the Organization with the Market
  447. Handling Missing Values in Marketing Data: A Comparison of Techniques
  448. Brand Concept Maps: A Methodology for Identifying Brand Association Networks
  449. Do Slotting Allowances Enhance Efficiency or Hinder Competition?
  450. Firm Capabilities, Timing of Internet Adoption, and Performance
  451. Can a Late Mover Use International Market Entry Strategy to Challenge the Pioneer?
  452. How Relational Embeddedness Affects Retail Buyers’ New Product Selection
  453. Leveraging Relationship Marketing Strategies for Better Performance: A Meta-analysis
  454. Cross-Brand Pass-Through? Not in Grocery Retailing
  455. Consumer Testimonials as Self-Generated Advertisements: Evaluative Reconstruction Following Product Usage
  456. Mapping the Domain of Subjective Value in Negotiation
  457. How Firm Advertising Affects Employees’ Trust, Organizational Identification, and Customer Focus
  458. Brand-level Effects of SKU Reductions
  459. Offering Online Recommendations to Impatient First-time Customers with Conjoint-based Segmentation Trees
  460. Determining the Payoff from Relationship Marketing Programs
  461. 2005 Research Overviews
  462. Research on Innovation: A Review and Agenda for Marketing Science
  463. Metrics for Linking Marketing to Financial Performance
  464. Marketing Organizations: Changing Structures and Roles
  465. Customer Metrics: The Past, the Present, and the Future in Academia and Practice
  466. Brands and Branding: Research Findings and Future Priorities
  467. Can Incumbents Introduce Radical and Disruptive Innovations?
  468. Advertising Spending and Market Capitalization
  469. Firm-Sponsored Satisfaction Surveys: Positivity Effects on Customer Purchase Behavior?
  470. A Spatial-Choice Model for Product Recommendations
  471. Drivers of Technological Novelty and Superior Customer-Need Fulfillment in New Product Development
  472. What Drives New Product Success? An Investigation across Products and Countries
  473. The S-Curve of Technological Evolution: Strategic Law or Self-Fulfilling Prophecy?
  474. Analogies and Imaginary Consumers: A Case Study of New Product Development
  475. The Effect of Service Experiences over Time on a Supplier’s Retention of Business Customers
  476. Consumer Preferences for Mass Customization
  477. Effects of Export Assistance on Pricing Strategy Adaptation and Export Performance
  478. Modeling a Brand’s Customer-Mix
  479. The Effect of Retailer Reputation and Response on Postpurchase Consumer Reactions to Price-Matching Guarantees
  480. E-S-Qual: A Multiple-Item Scale for Assessing Electronic Service Quality
  481. The Effects of Customization Procedure on Consumer Preferences and Satisfaction
  482. Weathering Tight Economic Times: The Sales Evolution of Consumer Durables over the Business Cycle
  483. The Managerial Path to Return on Quality: How Individual and Collective Belief Systems Evolve in the Firm
  484. Innovation: The Case of the Fosbury Flop
  485. Are Physicians “Easy Marks”? Quantifying the Effects of Detailing and Sampling on New Prescriptions
  486. The Impact of Values on Attitudes Toward Market Orientation
  487. The Difference Between Perceptual and Objective Performance Measures: An Empirical Analysis
  488. Market-based Assets and Capabilities, Business Processes, and Financial Performance
  489. Cultural Differences in Consumer Impatience
  490. Branding Strategy and the Intangible Value of the Firm
  491. Who Introduces More Radical Innovations and Who Gains More from Them?
  492. Does Employee Turnover Predict Customer Satisfaction?
  493. Can Marketing Regain Its Seat at the Table?
  494. Long-term Performance Impact of New Products and Promotions in the Auto Industry
  495. Marketing’s Impact on Firm Value: The Value-Sales Differential
  496. Customer Satisfaction, Cash Flow, and Shareholder Value
  497. Measuring and Allocating Marcom Budgets: Seven Expert Points of View
  498. Creating a Superior Customer-relating Capability
  499. Using Customer Lifetime Value in Customer Selection and Resource Allocation
  500. Preempting Competitive Risk via Customer Focus: Entrepreneurial Firms in Japan and the U.S.
  501. Cascades, Diffusion, and Turning Points in the Product Life Cycle
  502. Does Distance Still Matter? Geographic Proximity in New Product Development
  503. Adoption and Effectiveness of Loyalty Programs: The Retailer’s Perspective
  504. Assessing the Impact of Dedicated New Product Development Resources on Firm Return on Investment
  505. Minimum Prices and Product Valuations in Auctions
  506. Should Firms Increase Advertising Expenditures during Recessions?
  507. Which Marketing Metrics Are Used and Where?
  508. Online Channel Use and Satisfaction in a Multichannel Service Context
  509. The Relevance of Rigor
  510. MSI_ExecOverview-Metrics.pdf
  511. MSI_ExecOverview-Brands.pdf
  512. Bottoms up! How Container Shapes Influence Pouring and Consumption Volume
  513. Knowledge as a Strategic Resource in Logistics and Purchasing
  514. Flexible Decomposition of Price Promotion Effects Using Store-level Scanner Data
  515. “You Are Where You Shop”: Channel Associations and Drivers of Cross-channel Variation in Shopping Behavior
  516. The Market Evolution and Sales Take-off of Product Innovations
  517. A Product-Market-Based Measure of Brand Equity
  518. Assessing When Increased Media Weight Helps Sales of Real-World Brands
  519. The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
  520. Referral Infomediaries
  521. Trading Off Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
  522. From Density to Destiny: Using Spatial Analysis for Early Prediction of New Product Success
  523. What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
  524. What Is the True Value of a Lost Customer?
  525. The Social Capital of the Top Marketing Team, Inter-firm Market Learning Capability, and Business Performance: A Test of a Mediating Model
  526. Decision Difficulty in Bundle Choice: The Role of Complexity, Uniqueness, and Similarity
  527. 2002 Report Summaries Collection
  528. Superiority in Customer Relationship Management: Consequences for Competitive Advantage and Performance
  529. The Brand Switching Fraction of Promotion Effects: Unit Sales versus Elasticity Decompositions
  530. Customer Expectations’ Management and Optimal Firm Behavior for New Products
  531. Are Customer Information Systems Worth It? Results from B2B Services
  532. Bilingual Consumers and the Web: Moderators of Language Effects in Website Navigation
  533. The Effect of Store Brand Share on Retail Margins: An Empirical Analysis
  534. .comQ: Dimensionalizing, Measuring, and Predicting Quality of the E-tail Experience
  535. Measuring Consumer Willingness to Pay at the Point of Purchase
  536. What to Say When: Advertising Appeals in Evolving Markets
  537. Capturing Evolving Visit Behavior in Clickstream Data
  538. Competitive Reactions and Modes of Competitive Reasoning: Downplaying the Unpredictable?
  539. Valuing Customers
  540. Consumer Trust, Value, and Loyalty in Relational Exchanges
  541. Driving Customer Equity: Linking Customer Lifetime Value to Strategic Marketing Decisions
  542. Do Promotions Benefit Manufacturers, Retailers, or Both?
  543. Cross-functional Product Development Teams and the Innovativeness of New Consumer Products
  544. Tigers and Dragons: Profiling High Performance Asian Firms
  545. Consumption Symbols as Carriers of Culture: A Study of Japanese, Spanish, and North American Brand Personality Dimensions
  546. 2001 Report Summaries Collection
  547. The Impact of Business Objectives and the Time Horizon of Performance Evaluation on Pricing Behavior
  548. Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior
  549. Relationship Governance in a Vertical Network Context
  550. Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands
  551. Examining the Impact of Destructive Acts in Marketing Channel Relationships
  552. Building Corporate Brands: An Exploratory Study
  553. Pricing Process as a Capability: A Case Study
  554. Total Market Orientation, Business Performance, and Innovation
  555. What Makes Consumers Pay More for National Brands Than for Store Brands: Image or Quality?
  556. The Short- and Long-run Category Demand Effects of Price Promotions
  557. A Linkage Model of Corporate New Ventures
  558. Marketing Metrics: A Review of Performance Measures in Use in the UK and Spain
  559. Getting Returns from Service Quality: Is the Conventional Wisdom Wrong?
  560. Justifying Profitable Pricing
  561. A Cross-national and Longitudinal Study of Product-Country Images with a Focus on the U.S. and Japan
  562. Customerization: The Next Revolution in Mass Customization
  563. A Conceptual Framework for Understanding e-Service Quality: Implications for Future Research and Managerial Practice
  564. The Incumbent’s Curse? Incumbency, Size, and Radical Product Innovation
  565. Social Alliances: Company/Nonprofit Collaboration
  566. 2000 Report Summaries Collection
  567. Towards a System for Monitoring Brand Health from Store Scanner Data
  568. A Model-Based Approach for Planning and Developing a Family of Technology-Based Products
  569. The Role of Package Color in Consumer Purchase Consideration and Choice
  570. Implementing Global Account Management in Multinational Corporations
  571. Capabilities for Forging Customer Relationships
  572. Choosing What I Want versus Rejecting What I Don’t Want: An Application of Decision Framing to Product Option Choice Decisions
  573. Demand for and Use of Global Account Management
  574. Electronic Shopping for Wine: How Search Costs Affect Consumer Price Sensitivity, Satisfaction with Merchandise, and Retention
  575. A Crossfunctional Approach to Evaluating Multiple Line Extensions for Assembled Products
  576. The Effects of National Culture on Organizational Responses to the Marketing Concept
  577. Price-matching Refund Policies as Signals of Store Price Image
  578. Success in High Technology Markets: Is Marketing Capability Critical?
  579. Dimensions and Determinants of Retailer Pricing Strategy and Tactics
  580. Marketers’ Information Practices and Privacy Concerns: How Willing Are Consumers to Provide Personal Information for Shopping Benefits?
  581. The Primacy of the Idea Itself as a Predictor of New Product Success
  582. Towards Understanding the Value of a Loyal Customer: An Information-processing Perspective
  583. Analyzing Media Interactions: The Effects of Coordinated TV-Print Advertising
  584. Marketing in the Digital Age
  585. 1999 Report Summaries Collection
  586. Performance Productivity and Quality of Frontline Employees in Service Organizations
  587. Customer Profitability in a Supply Chain
  588. Interfunctional Rivalry and the Use of Market Information by R&D Managers: The Effects of Managerial Actions
  589. Rewarding Crossfunctional Product Development Teams for Optimal Performance: A Study of High Tech Industries
  590. Decomposing the Effects of Direct TV Advertising: Which Ad Works, When, Where, and How Often?
  591. Manufacturing and Distribution Supply Chain Management: Alliances and Competition
  592. Marketing Performance Assessment: An Exploratory Investigation into Current Practice and the Role of Firm Orientation
  593. Does Pioneering Advantage Exist? A Cross-national Comparative Study
  594. Information Support for New Product Development Teams
  595. Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers
  596. Relationship Learning with Key Customers
  597. Managing Consumer Motivation and Learning: Harnessing the Power of Curiosity for Effective Advertising Strategies
  598. Stuck in the Past: Why Managers Persist with New Product Failures
  599. Preproduction Market Potential Assessment of Innovative Consumer Products
  600. Managing Advertising and Promotion for Long-run Profitability
  601. Organizing for Radical Product Innovation
  602. A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery
  603. Marketing’s Influence within the Firm
  604. Management Control of Product Development Projects
  605. Where the Rubber Meets the Road: A Model of In-store Consumer Decision Making
  606. 1998 Report Summaries Collection
  607. Transaction Decoupling: The Effects of Price Bundling on the Decision to Consume
  608. Marketing Spending for New Product Introduction: Entrant Strategy and Incumbent Response
  609. Brand Constructs: The Complementarity of Consumer Associative Networks and Multidimensional Scaling
  610. Managerial Identification of Competitors
  611. Implementing the Marketing Concept One Employee at a Time: Pinpointing Beliefs about Customer Focus as a Lever for Organizational Renewal
  612. New But Not Improved: Factors That Affect the Development of Meaningful Line Extensions
  613. Behavioral Explanations for Asymmetric Price Competition
  614. Bargain Hunting or Star Gazing? How Consumers Choose Mutual Funds
  615. From Decision Support to Decision Automation: A 2020 Vision
  616. Organizational Capacities for Sustained Product Innovation
  617. Trust and Concern in Consumers’ Perceptions of Marketing Information Management Practices
  618. Field Experiments with Uni-and Multi-inventory Adaptive Survey Designs for Likert-type Data
  619. Shopping Behavior and Consumer Preference for Store Price Format: Why Large Basket Shoppers Prefer EDLP
  620. Using Conjoint Analysis to Help Design Product Platforms
  621. Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies
  622. Variety for Sale: Mass Customization or Mass Confusion?
  623. A Business Perspective on Database Marketing and Consumer Privacy Practices
  624. Backward Framing Through Memory Reconstruction
  625. Climbing the Commitment Ladder: The Impact on Customer Commitment of Disconfirmation of Service Expectations
  626. Antecedents and Consequences of Customer Value: Testing an Expanded Framework
  627. A Dynamic Model of Customers’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction
  628. Brand Managers’ Perceptions of the Marketing Communications Budget Allocation Process
  629. Commercial Adoption of Advances in the Analysis of Scanner Data
  630. The Impact of Marketing Policy on Promotional Price Elasticities and Baseline Sales
  631. Divide and Prosper: Effects of Partitioned Prices on Consumers’ Price Recall and Demand
  632. Antecedents and Consequences of Marketing Managers’ Conflict-handling Behaviors: A Five-country Comparative Study and Strategic Implications
  633. The Ownership Effect in Consumer Responses to Brand Line Stretches
  634. Sustained Spending and Persistent Response: A New Look at Long-term Marketing Profitability
  635. Information Search Style and Business Performance in Dynamic and Stable Environments: An Exploratory Study
  636. Market-based Assets and Shareholder Value: A Framework for Analysis
  637. Brands, Brand Managers, and the Management of Brands: Where to Next?
  638. Managing the Corporate Brand: The Effects of Corporate Marketing on Consumer Evaluations of Brand Extensions
  639. 1997 Report Summaries Collection
  640. Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables
  641. Why Do Consumers Pay More for National Brands than for Store Brands?
  642. Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
  643. The Effects of Brand Name Suggestiveness on Advertising Recall
  644. Competitive Responses to External Market Information Flows: The Case of the Nutrition Labeling and Education Act
  645. Research, Development, and Engineering Metrics
  646. Asymmetric Quality Tier Competition: An Alternative Explanation
  647. Why Store Brand Penetration Varies by Retailer
  648. Organizational Team Learning for Really New Product Development
  649. When Do Purchase Intentions Predict Sales?
  650. Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models
  651. Organizational Improvisation in New Product Development
  652. Managing Retailer Cooperation with Manufacturer-Sponsored Promotions: An Empirical Examination
  653. Market Orientation in U.S. and Scandinavian Companies: A Cross-cultural Study
  654. Interactive Home Shopping and the Retail Industry
  655. The Influence of Market Orientation on Channel Relationships: A Dyadic Examination
  656. Brand Alliances as Information About Unobservable Product Quality
  657. Factors Affecting Organizational Performance: A Five-country Comparison
  658. The Long-term Impact of Promotion and Advertising on Consumer Brand Choice
  659. What Does It Take to Take Advantage of Product Innovation?
  660. Advertising’s Second Audience: Employee Reactions to Organizational Communications
  661. 1996 Report Summaries Collection
  662. Effects of Nationality on Global Strategy in Major American, European, and Japanese Multinational Companies
  663. Understanding Market Orientation: A Prospectively Designed Meta-analysis of Three Market Orientation Scales
  664. Designing Recognizable Logos
  665. Designing Positively Evaluated Logos
  666. Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options
  667. Metrics to Value R&D: An Annotated Bibliography
  668. Advertising Effects: A Taxonomy and Review of Concepts, Methods, and Results from the Academic Literature
  669. Business Strategic Orientation, Information Systems Strategic Orientation, and Strategic Alignment
  670. The Strategic Role of the Salesperson in Established Buyer-Seller Relationships
  671. The Effect of R&D-Manufacturing-Marketing Integration on New Product Performance in Japanese and U.S. Firms: A Contingency Perspective
  672. Consumer Generalization of Nutrient Content Claims in Advertising
  673. Erosion and Variability in Brand Loyalty
  674. Consumer Intention to Adopt Interactive Teleshopping
  675. LAPD: Estimating Distribution of Consumer Utility Preference from Scanner-Panel Data to Infer Patterns of Competition
  676. The Birth, Life, and Death of a Cross-Functional New Product Design Team
  677. Company Advertising with a Social Dimension
  678. Achieving Strategic Advantages in Buyer-Supplier Relationships
  679. Consumer Participation in Mailing Lists: A Field Experiment
  680. Marketing Industrial Services in Japan and the United States: It’s Not Just “Who You Know”
  681. Using Mini-Concepts to Identify Opportunities for Really New Product Functions
  682. Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia)
  683. The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value and Transaction Value
  684. Market Signaling and Competitive Bluffing: An Empirical Study
  685. Pioneer Brand Advantage in Japan and the United States
  686. Modeling and Measuring Product Development Cycle Time Across Industries
  687. 1995 Report Summaries Collection
  688. Alliance Management: A View from the Past and a Look to the Future
  689. Payoffs from Participation in Complementary Product Strategy
  690. The Paradox of Low Quality and High Use: How Researcher Trust Impacts Market Research Outcomes
  691. Market Intelligence Dissemination Across Functional Boundaries
  692. Prepurchase Preference and Postconsumption Satisfaction in a Service Exchange
  693. The Effect of Fast Market Responsiveness on Supply Partnerships
  694. Factors in Emerging Markets and Their Impact on First Mover Advantages
  695. To Standardize or Not to Standardize: Marketing Mix Effectiveness in Europe
  696. Retail Buyer Decision-Making in Japan: What U.S. Sellers Need to Know
  697. The Process of Timely Strategic Marketing Change: Punctuations, Influences, and Anomalies
  698. Quality-Tier Competition: Impacts of the “Whether” Decision and the Direction of Price Change
  699. National Brand and Store Brand Competition: Who Hurts Whom?
  700. Technological Consumer Products in Everyday Life: Ownership, Meaning, and Satisfaction
  701. Forming Perceptions of Overall Quality in Consumer Products: A Process of Quality Element Integration
  702. Does Market Orientation Matter for Small Firms?
  703. Walking the Tightrope: Improvisation and Information Use in New Product Development
  704. Promoting Effective Selling Alliances: The Roles of Trust and Organizational Differences
  705. Market Oriented Isn’t Enough: Build a Learning Organization
  706. 1994 Report Summaries Collection
  707. Criteria for Assessing Research on the Effects of Marketing Communications
  708. Measuring Young Children’s Preferences: The Use of Behaviorally Anchored Rating Scales
  709. Selecting, Evaluating, and Updating Prospects in Direct Mail Marketing
  710. A Segmentation Model for the Targeted Marketing of Consumer Durables
  711. The Role of Communication Strategy in Channel Member Performance: Is More Collaborative Communication Better?
  712. Is Household-Specific Targeting Worth It?
  713. To Ally or Not to Ally? An Exploratory Study of Participation Options in Complementary Product Strategy
  714. Integrating Mechanisms for Marketing and R&D
  715. The Nature and Consequences of Marketing Channel Intermediary Commitment
  716. Moving Forward in Service Quality Research: Measuring Different Customer-Expectation Levels, Comparing Alternative Scales, and Examining the Performance-Behavioral Intentions Link
  717. Consider Uncertainty and Implementation in Evaluating Market Information Systems
  718. Bridging the Gap Between Our Knowledge of “Who” Uses Coupons and “Why” Coupons Are Used
  719. A Review and Integration of Research on Organizational Buying Behavior
  720. Increasing Environmental Sensitivity via Workplace Experiences
  721. USER: A Scale to Measure Use of Market Research
  722. A Niche Share Approach for Assessing Brand Performance and Identifying Competitive Groups
  723. Return on Quality (ROQ): Making Service Quality Financially Accountable
  724. Using Information Technology to Reduce Coordination Breakdowns in Customer Support Teams
  725. Channel Partnerships: A New Approach to Streamlining Distribution
  726. CRISP: Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing
  727. Measuring Social Values: A Multi-Item Adaptation to the List of Values (MILOV)
  728. How and Why Package Size Influences Usage Volume
  729. The Capabilities of Market-Driven Organizations
  730. Market Share and ROI: A Peek at Some Unobserved Variables
  731. 1993 Report Summaries Collection
  732. How Expansion Advertising Affects Brand Usage Frequency: A Programmatic Evaluation
  733. Advertising versus Prior Beliefs: Does Cigarette And Anti-Smoking Advertising Alter Young Adolescents’ Perceptions of Smokers?
  734. An Approach to Assess the Importance of Brand Equity in Acquisition Decisions
  735. Service Quality Implementation: The Effects of Organizational Socialization and Managerial Actions on Customer-Contact Employee Behaviors
  736. Market Orientation and Business Performance: An Analysis of Panel Data
  737. Using Dominance Measures to Evaluate Brand Extensions
  738. Learning Orientation, Working Smart, and Effective Selling
  739. Measuring Product Development Time to Improve the Development Process
  740. Validating a Dial-Turning Instrument for Real-Time Measurement of Affective and Evaluative Responses to Advertising
  741. Dangers in Using Market-Level Data for Determining Promotion Effects
  742. Seeing The Voice of the Customer: The Zaltman Metaphor Elicitation Technique
  743. Consumer Search and Decision Problems in a Transitional Economy: Hungary, 1989-1992
  744. Economic Consequences of Providing Quality and Customer Satisfaction
  745. Relationships Between Providers and Users of Market Research: The Role of Personal Trust
  746. Behind the State of the Union: The Impact of Design and Social Processes on Relationships in Shared Management Joint Venture Teams
  747. Product Manager’s Use of Scanner Data: A Story of Organizational Learning
  748. Development and Validation of the Corporate Social Style Inventory: A Measure of Customer Service Skills
  749. A Knowledge-Based Approach for Screening Product Innovations
  750. Organizational Buying Contexts and the Procurement Process
  751. Market Share and Growth Are Not Good Predictors of the A/S Ratio
  752. Ten Lessons For Improving Service Quality
  753. Global Market Strategies of U.S. and Japanese Businesses
  754. New Tools for Understanding Brand Competition: Integrating Household and Retail Scanner Data
  755. Prior Knowledge and the Effect of Message Frames in Advertising
  756. Do Pioneers Really Have Long-Term Advantages? A Historical Analysis
  757. A Financial Approach to Estimating Firm-Level Brand Equity and Measuring the Impact of Marketing Events
  758. 1992 Report Summaries
  759. Working Consensus to Collaborate: A Field Study of Manufacturer-Supplier Dyads
  760. The Long-Term Differentiation Value of Marketing Communication Actions
  761. Socially Responsible Organizational Buying
  762. Market Value of Trademarks Measured via Trademark Litigation
  763. Altering Message Spacing to Enhance Memory of Television Commercials
  764. Retail Power: Monster or Mouse?
  765. The Effect of Marketplace Factors on Private Label Penetration in Grocery Products
  766. The Advertising-Sales Promotion Trade-Off: Theory and Practice
  767. The Nature of Organizational Search in High-Technology Markets
  768. Superior Customer Value and Business Performance: The Strong Evidence for a Market-Driven Culture
  769. A Schema Unification Model of Brand Extensions
  770. Diluting Beliefs About Family Brands: When Brand Extensions Have a Negative Impact
  771. Conceptualizing and Testing a Dynamic Process Model of Service Quality
  772. Balancing Co-Marketing Alliances for Effectiveness
  773. Marketing Communications, Procedural Learning, and Consumer Decision Making
  774. Market Orientation, Performance, and the Moderating Influence of Competitive Environment
  775. Truth in Concentration in the Land of 80/20 Laws
  776. Factors Affecting Information Search for Consumer Durables
  777. The Customer Visit: An Emerging Practice in Business-to-Business Marketing
  778. Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach
  779. Realtime Response Measures of Television Commercials: Reliability, Construct Validity, New Approaches to Wearout, and Potential Applications for Pretesting
  780. Predicting Post-Advertisement Attitudes
  781. Family Decision-Making for Household Durable Goods
  782. A Model Incorporating Promotion Signal Sensitivity for Prescribing Retailer Promotion Policy
  783. The Voice of the Customer
  784. Promotion Has a Negative Effect on Brand Evaluations—Or Does It? Additional Disconfirming Evidence
  785. Market Orientation: Antecedents and Consequences
  786. A Framework for Identifying the Legal and Political Risks of Using New Information Technologies To Support Marketing Programs
  787. Assessing Reseller Performance From the Supplier’s Perspective
  788. Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
  789. The Changing Role of Marketing in the Corporation
  790. Learning About Markets
  791. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
  792. Environment, Strategy, and the Use of Computer-Based Data: Case Studies in Product Management
  793. Beyond Advertising and Publicity: The Domain of Hybrid Messages
  794. Price and Brand Name as Indicators of Quality Dimensions
  795. Manufacturer and Retailer Relationships; Replacing Power With Strategic Marketing Partnerships
  796. Becoming More Market Oriented: An Exploratory Study of the Programmatic and Market-Back Approaches
  797. The Organization of Marketing Activities of American Manufacturers
  798. New Product Models: Practice, Shortcomings, and Desired Improvements
  799. Brand Equity: A Perspective on its Meaning and Measurement
  800. Measuring Consumer Perceptions of Brand Quality With Scanner Data: Implications for Brand Equity
  801. Evaluating Development Processes: QFD as an Example
  802. Measuring Overall Judgments and Attribute Evaluations: Overall First vs. Attribute First
  803. Recognizing and Measuring Brand Assets
  804. The Effects of Sequential Introduction of Brand Extensions
  805. Comparing Dynamic Consumer Decision Process in Real and Computer-Simulated Environments
  806. Boundary Role Ambiguity in Marketing Positions: Scale Development and Validation
  807. The Use of Pledges To Build and Sustain Commitment in Distribution Channels
  808. The Nature and Determinants of Customer Expectations of Service
  809. The Adoption of Marketing and Sales Automation: A Model to Explore Benefits and Risks
  810. The Effects of Switching Costs on the Termination of Distribution Channel Relationships
  811. Applying Targeted-Marketing Principles to Consumer Durables
  812. Assessing Progress on Meeting MSI Priorities
  813. Modeling Competitive Pricing and Market Share: Anatomy of a Decision Support System
  814. Brand Extension and Order of Entry
  815. The Effects of Risk Preference, Uncertainty, and Incentive Compensation on Salesperson Motivation
  816. An Examination of Product and Market Characteristics That Affect the Financial Outcomes of Brand Extensions
  817. Determining Inter-Brand Substitutability Through Survey Measurement of Consumer Preference Structures
  818. Do American Businesses Use Global Strategy?
  819. Shared Marketing Programs and the Performance of Different Business Strategies
  820. Consumer Evaluations of Brand Extensions
  821. An Empirical Examination of Relationships in an Extended Service Quality Model
  822. An Empirical Study of Marketing Negotiations in the Soviet Union
  823. Business Strategies in an Information Environment
  824. Designing Successful Transorganizational Marketing Alliances
  825. Adaptive Designs for Likert-Type Data: An Approach for Implementing Marketing Surveys
  826. The Gray Market Threat to International Marketing Strategies
  827. Determining the Competitive Structure of Product-Markets: Practices, Issues, and Suggestions
  828. Toward a Conceptual Understanding of the Antecedents of Strategic Alliances
  829. Market Orientation: The Construct, Research Propositions, and Managerial Implications
  830. Consumer Knowledge of Normal Prices: An Exploratory Study and Framework
  831. Analyzing Corporate Cultures in Approaching the Global Marketplace
  832. The Role of Distribution in the Diffusion of New Durable Consumer Products
  833. Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial, and Service Markets
  834. The Development of a Contingency Model of Comparative Advertising
  835. Implementing the Marketing Concept Through a Program of Customer Visits
  836. Advertising Repetition: A Critical Review of Wear-In and Wear-Out
  837. The Effects of Perceived Control and Customer Crowding on the Service Experience
  838. Enhancing the Managerial Relevance of Information-Processing Theory in an Advertising Context
  839. A Model of Distributor Firm and Manufacturer Firm Working Partnerships
  840. Direct Perceptual Measurement: Methodology and Validity
  841. Information Processing From Advertisements: Toward an Integrative Theory
  842. Memory Factors in Advertising
  843. It’s 1990—Do you Know Where Your Marketing Is?
  844. The Effect of Market Orientation on Business Profitability
  845. Channel Member Response to Trade Programs
  846. Accounting for the Market Share-ROI Relationship
  847. Two papers: (1) Exploring the Usefulness of Brain Waves as Advertising Response and (2) EEG Activity Reflects the Content of Commercials
  848. Toward Understanding and Controlling Customer Dissatisfaction With Waiting
  849. Interpretive Barriers to Successful Product Innovation
  850. The Effects of Felt Involvement on Consumers’ Attention and Comprehension Processes
  851. Leapfrogging Behavior and the Purchase of Industrial Innovations
  852. The Effect of Price, Brand Name, and Store Name on Buyer’s Perceptions of Product Quality: An Integrative Review
  853. Marketing and the Changing Information Environment: Implications for Strategy, Structure, and the Marketing Mix
  854. The Use of Developmental and Evaluative Market Research
  855. Promoting a Product Line: Managerial Implications
  856. The Impact of New Product Introductions on the Market Value of Firms
  857. Prelaunch Forecasting of New Automobiles: Models and Implementation
  858. The Relationship Between Recall, Cognitive Responses, and Advertising Effectiveness: Effects of Delay and Context
  859. Measuring the Effect of Retail Store Promotions on Brand and Store Substitution
  860. Impact of Sales Promotions on When, What, and How Much to Buy
  861. Managing Hybrid Marketing Channels with Automation
  862. Valuing Market Strategies
  863. Dynamics of Consumer Response to Price Discounts
  864. The Feelings Mechanism: The Impact of Feelings on Ad-Based Affect and Cognition
  865. Discontinuities, Value Delivery, and the Share-Return Association: A Re-Examination of the ‘Share-Causes-Profits’ Controversy
  866. The Price Elasticity of Selective Demand: A Meta-Analysis of Sales Response Models
  867. The Relationship Between Distribution and Market Share
  868. Multivariate Time Series Forecasts of Market Share
  869. A Strategic Framework for Diagnosing Manufacturer-Reseller Conflict
  870. Rediscovering the Marketing Concept
  871. Effective Sales Promotion Lessons for Today: A Review of Twenty Years of Marketing Science Institute-Sponsored Research
  872. Defining and Relating Price, Perceived Quality, and Perceived Value
  873. A Brand-Switching Model With Implications for Marketing Strategies
  874. How Multinationals Can Cope With Gray Market Imports
  875. Expert Systems for Marketing
  876. Organizational Culture and Marketing: Defining the Research Agenda
  877. Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice
  878. Does Country-of-Origin Matter? Some Findings from a Cross-Cultural Study of Consumer Views About Foreign Products
  879. The Multinational Corporation’s Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation
  880. Conjoint Analysis Reliability: Empirical Findings
  881. Communication and Control Processes in the Delivery of Service Quality
  882. The Impact of Price Promotions on a Brand’s Market Share, Sales Pattern, and Profitability
  883. Competitors as Sources of Innovative Marketing Strategies
  884. SERVQUAL: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality
  885. Pretest Market Models: A Critical Evaluation
  886. Marketing and Technology: A Strategic Co-Alignment
  887. Measurement and Use of Market Response Functions for Allocating Marketing Resources
  888. Factors Influencing Grocery Retailers’ Support of Trade Promotions
  889. Perceptual Maps and the Optimal Location of New Products
  890. Point-of-Purchase Behavior and Price Perceptions of Supermarket Shoppers
  891. Sales Force Compensation: Insights From Management Science
  892. Game Theory in Marketing Management: Issues and Applications
  893. Conjoint Calibration of the Customer/Competitor Interface in Industrial Markets
  894. EEG Response to Advertisements in Print and Broadcast Media
  895. Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness
  896. Central Problems in the Management of Innovation
  897. Shopping for Appliances: Consumers’ Strategies and Patterns of Information Search
  898. Theory and Application of Defensive Strategy
  899. Managing Marketing Channel Relationships
  900. The Amount and Direction of Effort: An Attributional Study of Salesperson Motivation
  901. The Organization of Marketing Activities: A Contingency Theory of Structure and Performance
  902. Measuring Simple Preferences: An Approach to Blind, Forced-Choice Product Testing
  903. Experience Curves: Evidence, Empirical Issues, and Applications
  904. Nutrition Information in the Supermarket
  905. The Effects of Involvement and Executional Factors of a Television Commercial on Brand Attitude Formation
  906. Affective and Cognitive Reactions to Advertising
  907. Mediating Roles of Trial and Learning Stage on the Outcomes of Consumer Involvement
  908. Novel Product Concepts from Lead Users: Segmenting Users by Experience
  909. Identifying Opportunities for Repetition Minimization
  910. The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
  911. A Conceptual Model of Service Quality and Its Implications for Future Research
  912. Identifying Competitive Brand Relationships When Consumers Seek Variety
  913. The Role of Strategic Planning in Consumer-Marketing Businesses
  914. Support Systems for National Account Management Programs: Promises Made, Promises Kept
  915. Organizing the National Account Force
  916. A Framework for Analyzing Vertical Integration Issues in Marketing
  917. Consumers’ Time Expenditures: A Behavioral Model and Empirical Test
  918. Using Brain-Wave Measures to Assess Advertising Effects
  919. Research Perspectives on the Performance of Salespeople: Selected Readings
  920. Economic Foundations for Pricing
  921. Strategic Management and Marketing in the Service Sector
  922. Priorities for Research in Strategic Marketing
  923. Growing Ventures Can Anticipate Marketing Stages
  924. Sources of Information Utilized During the Industrial Buying Process: An Empirical Overview
  925. Industrial Market Segmentation: A Nested Approach
  926. The SOCO Scale: A Measure of Customer Orientation of Salespeople
  927. Determinants of Food Consumption in American Households
  928. Varied Consumer Choice Behavior: A Theory, Some Empirical Results, and Their Practical Consequences
  929. Benefit Segmentation: An Industrial Application
  930. The Effect of Manufacturer Advertising on Consumer Prices: A Managerial Overview
  931. A Multiple Exposure Study of the Effects of Comparative and Noncomparative Television Commercials on Cognitive Response, Recall, and Message Acceptance
  932. Trade Promotion by Grocery Products Manufacturers: A Managerial Perspective
  933. Sales Force Management: Integrating Research Advances
  934. Strategic Marketing and the Product Life Cycle
  935. National Account Management: Emerging Insights
  936. Differences in the Attractiveness of Alternative Rewards Among Industrial Salespeople
  937. Triggers to Customer Action—Some Elements in a Theory of Promotional Inducement
  938. The Effect of Manufacturer Advertising on Retail Pricing
  939. Services Marketing: New Insights from Consumers and Managers
  940. Viewers’ Perceptions of Prime Time Television Advertising and Characteristics of Commercials Perceived as Informative
  941. Exploring the Future of Consumerism
  942. Problems and Challenges in Social Marketing
  943. Conditions Conducive to the Effective Use of Marketing Research in the Corporation
  944. Life-Cycle Cost: A New Form of Consumer Information
  945. The Use of Market Research: An Exploratory Study of Manager and Researcher Perspectives
  946. Comparative Product Information and Its Interaction with Brand Name and Product Type
  947. Marketers’ Potential Contribution to Regulatory Reform
  948. Retail Patronage Behavior
  949. Retail Assortments Some Theoretical and Applied Problems
  950. The Economics of Health and Beauty Aids and General Merchandise Distribution Among Retailers and Service Merchandisers
  951. Managing Customer Satisfaction in Consumer Service Businesses
  952. Top Management Views of the Marketing Function
  953. Determinants of Variations in the Advertising-to-Sales Ratio: A Comparison of Industry and Firm Studies
  954. Influences on Children’s Product Requests and Mothers’ Answers: A Multivariate Analysis of Diary Data
  955. Strategic Market Analysis: Top-Down and Bottom-Up Approaches
  956. National Account Management
  957. Marketing Issues—Challenges for Marketing in the 1980s
  958. Toward the Development of Industry Standards for Response and Nonresponse Rates
  959. Sex Stereotyping in Advertising: An Annotated Bibliography
  960. Recommended Cases in Marketing—The Experts’ Choices
  961. Cooperative Advertising, Its Uses and Effectiveness: Some Preliminary Hypotheses
  962. A Cross-National Exploration of Husband-Wife Involvement in Selected Household Activities
  963. An Investigation into the Impact of Advertising on the Price of Consumer Products
  964. Determinants of Sales Performance
  965. Age Classification
  966. Advertising and Government Regulation—A Report by the Advertising and Government Panel of the American Academy of Advertising
  967. Appraising Research on Advertising’s Economic Impacts
  968. Simulation Methods as an Aid to Designing Market Map Studies: A Managerial Review
  969. Children’s Purchase Requests and Parental Responses: Results From a Diary Study
  970. The Effectiveness of Marketing’s “R&D” for Marketing Management: An Assessment
  971. Communications Spending Decisions for Industrial Products: A Literature Review
  972. Managerial Aspects of Market Structure Analysis and Market Maps