Feb 21, 12:00 AM UTC 

| Online


Marketing ROI Analytics in 2016: The Baby and the Bathwater

The future, many say, is in big data, person-level analytics, machine learning, and automated analytics coupled to programmatic media buying. Ross Link will discuss Nielsen’s perspective on the present and future of marketing ROI. It’s true that the world has changed, yesterday’s tools need to change with it, and anyone in the marketing ROI business who ignores this will soon need another business. But 25 years of marketing mix R&D and practice actually produced a wealth of critical learnings that apply today just as much as they did in the past.

Download the slides

View the recording


Ross Link, Nielsen

Pricing & Registration

Feb 21, 12:00 AM UTC | Online

Price: $0.00

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.