Jul 8, 12:00 AM UTC 

| Online


Three Branding Trends You Need to Know

According to David Aaker, branding is now facing three paradigm-shifting trends, all market driven. The first is a shift from “my brand is better than your brand” marketing to subcategory competition. The second is a shift from communication about a brand, offering, or firm to content the customer is really interested in—the customer’s “sweet spot.” The third is the rise of higher purpose objectives that have become a central part of the competitive battlefield. In this webinar, Aaker will discuss these branding trends and offer his perspective on how marketers today must respond.

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Jul 8, 12:00 AM UTC | Online

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