Dec 2, 11:00 PM UTC 

| Online


Social Media Intelligence

Can organizations use social media data as a source of customer insights? Social media monitors provide more data than we know what to do with. The challenge is knowing how to convert that data into insights that can inform decision making. Wendy Moe will overview academic research that investigates online opinion behavior; then, more importantly, she will discuss the implications of these findings for organizations engaged in brand tracking via social media monitoring.

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Dec 2, 11:00 PM UTC | Online

Price: $0.00

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