San Francisco Regional Priority Setting Meeting
Jonathan Levav, Stanford Graduate School of Business, will share practical, actionable insights from his recent research on consumer choice. Following Jonathan’s presentations, small work groups will be organized to generate a comprehensive list of issues and key challenges as part of the process to determine MSI’s future research initiatives.
Free to MSI members, this gathering offers a unique opportunity to meet with other members in your area to discuss the knowledge marketers need to achieve breakthrough results while helping to shape MSI’s 2016-2018 Research Priorities.
|4:00 – 4:15 p.m.||Welcome and Overview
Katherine N. Lemon, Boston College, and Executive Director, Marketing Science Institute
|4:15 – 5:00||Saying and Touching: How Preference Expression Modalities Affect Consumer Choice
Jonathan Levav, Stanford Graduate School of Business
|5:00 – 6:00||Research Priority Work Groups
Small work groups will be organized to generate a comprehensive list of issues and key challenges as part of the process to determine MSI’s future research initiatives. This is a unique opportunity for MSI members to come together to identify and discuss the knowledge they need to achieve breakthrough marketing and transform marketing practice, and to help shape the future agenda for research in marketing.
|6:00 – 7:00||Networking Reception|