Building Faster Intelligence for Better Decision-Making for New Normal Strategy
COVID-19 is unlike anything the world has seen before and has generated unprecedented upheaval and triggered far-ranging impacts on the global economy. Navigating through these uncertain times requires strong leadership decision-making based on fast intelligence, not guesswork. Companies are being inundated with data and need an easier way to access, analyze and act on the most relevant information in real-time. In this session, Kellogg’s will share how they leveraged scenario planning to assess emerging demand landscape post-recovery and used cutting-edge analytics to track lead indicators in each market.
Kellogg’s developed a framework to analyze emerging scenarios that will impact economic recovery as well as associated shifts in consumer behaviors regarding food consumption, purchase channel choices, and media consumption. The position of every market on the Scenario map was tracked dynamically by predictive models that identified most relevant lead indicators and tracked movement into different scenarios. Globally, the marketing partners used the information to help prioritize actions across investment in manufacturing, inventory operations, innovation, trade channels and communication.
Over his 25 years career Mohit Das has worked across leading consumer product companies like P&G, Abbott Nutrition and Kellogg and has been part of the Consumer and Retail Practice at McKinsey & Co. Mr. Das started his career at Procter & Gamble and held leadership roles focused on consumer & shopper insights, business strategy, innovation and analytics in Asia & USA within P&G’s Personal beauty care, Household care and Food businesses. Prior to joining Kellogg’s, he worked with McKinsey & Co., helping setup an Innovation Hub in Singapore focused on Asia Consumer Insights. Currently at Kellogg’s he is the Global Vice President within the Decision Science and Analytics COE.
Satya Menon leads the Brand & Marketing ROI practice within Kantar, North America. She is responsible for guiding clients in the Marketing Effectiveness suite of solutions, and for coordinating operations in the ROI Analytics center of excellence devoted to driving channel and content. Satya has extensive experience consulting with clients across all verticals, including Retail, Finance, Technology and CPG sectors. She has consulted with multiple brands globally and within North America on ROI measurement, advertising effectiveness and brand equity research. Satya has a unique background that spans 25+ years of quantitative market research, consulting and academic research and teaching at top business schools in the US. Prior to joining Kantar, Satya held faculty positions at the business schools of University of Chicago and University of Illinois, Chicago. Her academic research has been published in top marketing journals and she is an active presenter at industry forums like the ARF, MSI and AMA. Satya received a Ph.D in Marketing from the Wharton School, University of Pennsylvania, and holds an MBA from the Indian Institute of Management, Calcutta.
With over 10 years of experience in Consumer Packaged Goods strategy, insights and analytics, Ron Moore consulted many of the industry’s leading manufacturers and retailers prior to joining Kellogg. Mr. Moore began his career at Nielsen BASES, consulting on the three main pillars of decision-making within innovation: consumer viability, financial potential, and strategic fit. Previous to Kellogg, he worked at IRI in the Strategic Analytics Growth Consulting function, providing strategic insights and recommendations to drive share and revenue growth. Currently at Kellogg, Mr. Moore is a Senior Manager in the Global Commercial Analytics COE.
Pricing & Registration
Nov 5, 1:00 PM EST
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