Conferences

Inside the Journal of Advertising Research: Going “Dark,” Causality, Gender and Creativity

At this Insights Studio, open to all in the industry and academia, a global line-up of speakers from the U.S., Europe and Australia will present their research on the impact of halting advertising; methods to improve data analysis into TV ad effectiveness; gender-role signaling in ads; and the process for creating emotional advertising. The event offers hands-on, actionable insights into a broad range of topics, with new methodologies that advance knowledge in existing research.