May 11, 12:00 AM UTC 

| Online


How to Help Consumers Make the Most of Not Having Enough

Today, people regularly feel like they don’t have enough – not enough time, not enough money, not enough followers on Instagram. How can marketers help turn these everyday experiences of scarcity into positive outcomes for consumers? Drawing from her 15 years of experience as a behavioral scientist, and her 24 days as a contestant on the reality television show, Survivor, Dr. Kelly Goldsmith makes a surprising case for how a little scarcity can benefit consumers, both individually and collectively. She then offers tactical insights into the communication and persuasion strategies that marketers can use in an age when “more” is never enough.

Download the slides

View the recording 


Kelly Goldsmith, Vanderbilt University

Pricing & Registration

May 11, 12:00 AM UTC | Online

Price: $0.00

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.