Developing Open Minds in Marketing
Today’s disruptive marketing environment demands more than ever that managers assess how they think and how they approach new territories of thought and knowledge. In brief, today’s challenges demand an open mind. The qualities of such a mind are not readily understood or easily acquired. This Lunch Lecture @ MSI will identify several qualities of an open mind and ways of putting them into practice.
Gerald Zaltman, Harvard Business School
Pricing & Registration
Feb 18, 1:00 PM UTC | Online