Conferences
Utilizing Eye-Tracking Data to Guide Managerial Decision Making
Topics
Agenda
Applications for Eye Tracking
Michel Wedel, University of Maryland
Overview and techniques for eye tracking
Applications for marketing including advertising, shelf space allocation, search, and choice modeling.
Visual Assortment Variety
Barbara Kahn, University of Pennsylvania
How much is too much (or too little) variety?
What tools can brands use to make assortments easier to process?
How can you use of eye tracking to gain insights into how consumers process assortment variety?
Attention’s Role in Consumer Search & Choice Behavior
Tulin Erdem, New York University
Why is attention more scarce than ever?
What are the implications of these for marketers, policy makers, and managers?
How can we use eye-tracking data to address issues that arise from attention as a scarce resource?
Eye Tracking Applications to Measure Inattention, Attention and Distraction
Bryon Schafer, SVP of Research at Vevo, and Duane Varan, CEO of MediaScience
Who Will Be There
Marketing Leaders
Research leaders with hands-on experience on the topic ready to learn and share.
Top Brands
As an attendee, you will join an exclusive gathering of top B2B and B2C brands.
Academic Experts
Academic experts doing cutting-edge research ready to collaborate with industry.
Exclusive Speakers
Can’t miss speakers that you haven’t heard at other industry events.
What Makes This Event Different
Time
This virtual event takes a considered approach to use of your time with short, interactive formats.
Agenda
Presentation topics have been curated by our member companies to ensure that we are focusing on your most important issues and questions.
Intimate
MSI events are deliberately small, giving you time to hear from all of the speakers and attendees.
Non-sales
No pay-to-play. We pick speakers based on their expertise, ensuring you have the best content and not a sales pitch
Registration is closed for this event.