In MSI’s first Best of MSI webinar, two industry leaders—Dunkin’ Brands John Costello and PepsiCo’s Pamela Forbus—will offer encore performances of their top-rated 2015 conference presentations.

Bottom-Line Branding: Keeping the Edge in Today’s Rapidly Changing World
at 1:00 p.m. EST, John Costello will discuss how Dunkin’ Brands uses data and analytics to understand the right role for social, mobile, and digital media—even as traditional marketing continues to work well.

From Consumer Insights to Decision Advocates: How Predictive Analytics and Behavioral Sciences Can Elevate Insights Functions
At 2:00 p.m. EST, Pamela Forbus will share current practices and plans at PepsiCo to leverage predictive analytics and behavioral sciences in order to elevate the insights function.

This two-hour webinar is a unique opportunity to benefit from the “best of the best” that MSI offers its members at exclusive events. You can join the webinar at anytime during the course of the event.