MSI Webinar featuring Stefania Farace, Eastern Connecticut State University, and Francisco Villarroel, University of Massachusetts Amherst
Over 3.2 billion images are shared on social media. The inclusion per se of any image in social media posts does not always translate into higher consumer sharing. What visual and verbal aspects generate a compelling social media post? Stefania Farace and Francisco Villarroel will discuss their research on text-image relationships in social media and offer insights into how content manager can create effective multimodal social media messages.