Conferences

Webinar: Gender Inclusive Branding and the Masculine-American Stereotype

Overview

MSI Webinar featuring Carlos J Torelli, University of Illinois at Urbana-Champaign

Additional details coming soon. ​

Agenda

Speakers

Carlos J. Torelli

University of Illinois at Urbana-Champaign

View Bio

Carlos J. Torelli

Carlos J. Torelli is Professor of Marketing and Executive Director of Professional and Executive Education in the Gies College of Business, University of Illinois at Urbana-Champaign. He is an expert on global branding and cross-cultural consumer psychology. He is the author of “Strategic Brand Management: Lessons for Winning Brands in Globalized Markets” (Oxford University Press), “Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization” (Palgrave Macmillan), and numerous articles published in the Journal of Marketing, Journal of Consumer Behavior, and Journal of Consumer Psychology. Before becoming an academic, Professor Torelli was the Marketing Vice President of Citibank in Venezuela and Turkey.

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