Events

Webinar Calendar

Members tell us that our webinars are a great way to invest in their learning and professional development. We’re happy to share our current winter schedule. Register below—and expand your marketing knowledge and capabilities this year.


January


26

Jan

Jobs-To-Be-Done and The Buyer's Journey

Tony Ulwick, Strategyn and Jon Dome, Harte Hanks

31

Jan

Understanding Customer Experience throughout the Customer Journey

Katherine N. Lemon, Boston College and Peter Verhoef, University of Groningen


February


14

Feb

Towards Revolutionizing New Frontiers in Mobile Marketing Using Data Analytics

Anindya Ghose, New York University

15

Feb

C_RIOSITY: Where Are U?

Spencer Harrison, Boston College

21

Feb

Marketing ROI Analytics in 2016: The Baby and the Bathwater

Ross Link, formerly Nielsen

March


01

Mar

How to Market the Consumer IoT: Focus on Experience

Donna Hoffman and Tom Novak, George Washington University

MSI webinars help marketers and researchers expand their knowledge and improve their capabilities. Our business and academic experts provide practical insights on the full spectrum of marketing topics, helping you make smarter decisions and sharpen your skills.

View our full calendar of events