Conferences

Annual Summit: State of Marketing Science

Overview

At MSI’s signature event, marketing’s senior-most leaders convene in an intimate, “sales-free” environment for 2-1/2 days of deeply engaged learning and peer-to-peer sharing.

In keynote presentations, top marketing scholars and executives discuss latest findings and breakthrough insights in data science, consumer behavior, and marketing strategy and innovation. At poster sessions, early-career academics present cutting-edge research and explore ideas for collaboration.

“Office Hours” offer direct access to the best academic thinking; attendees can sign up to meet one-on-one with MSI academic leaders to discuss their biggest challenges and questions. Throughout the Summit, there are opportunities for sharing and discussion with marketing leaders across industries and roles.

On day 1 of the Summit, Practice Roundtables will meet for a day-long in-person session. Discussion will be roundtable-style with breakouts and deep dives, with facilitated peer-to-peer sharing about common challenges and insights across industries.

The State of Marketing Science summit is open to MSI Executive Sponsors, Engagement Leads, or designates. You must be logged in to register.

Agenda

Please note that this Agenda is for planning purposes only and is subject to change. Please check back soon for additional information.

Day One

On day 1 of the Summit, Practice Roundtables will meet for a day-long in-person session. Discussion will be roundtable-style with breakouts and deep dives, with facilitated peer-to-peer sharing about common challenges and insights across industries. Descriptions of the three groups are below.

Attendees select one roundtable to attend:

  • Data Science Roundtable
    This group is for serious marketing scientists who want to discuss latest modeling tools and techniques. Areas of interest for attendees include optimal experimental design; A/B testing; integrating insights and closed loop measurement; customer lifetime value, predictive and prescriptive analytics; machine learning; linking marketing sales and profit; programmatic buying; experimentation; etc.
    Some titles of attendees include Senior Manager, Marketing Analytics; Lead Data Scientists; Measurement & Insights Researcher; Methods Principle; Global Analytics Director; SVP Decision Analytics & Research; etc.
  • Insights Roundtable
    This group is comprised of senior level managers in consumer insights and research roles at their organizations. Discussions incorporate techniques and methods along with the managerial implications and challenges as related to the role and influence in the organization. Areas of interest for attendees include techniques for synthesis of findings; customer experience measurement; issues in communicating and embedding insights within the organization; new techniques in behavioral economics; building consulting skills within the research function; hiring, training, and recruiting for research; innovations in research process; etc.
    Some titles of attendees include VP of Research, Director of Global Consumer Insights; Marketing Insights Manager; Director Consumer Insights & Strategy; Technical Director Digital Market Research; Behavioral Science Lead; Customer Insights Director; etc.
  • Marketing Innovation & Strategy Roundtable
    This group is comprised of senior level marketers in strategy or training roles. Discussions are centred around building a world class marketing organization, advances in the practice of marketing and how organizations can prepare for and address the biggest challenges in B2B and B2C industries. Areas of interest for attendees include organizational structure; career development in marketing; evaluating marketing competencies and capabilities; approaches in global learning and training; training teams, markets, and individuals; intersection of sales and marketing; territory planning; the marketer of the future; etc.
    Some titles of attendees include Director of Marketing Excellence; VP Marketing Strategy; Transformation & Talent Leader; Global Training Director; Global Marketing Capability & Effectiveness Leader; VP of Marketing Capability & Business Planning; Head of Marketing & Sales Institute; Chief of Staff, Marketing; etc.
10:00 – 10:30 a.m. Breakfast & Registration
10:00 – 11:00 Opening Remarks & Introductions
11:00 – 12:30 p.m. Topic 1 Discussion
12:30 – 1:30 Lunch
1:30 – 2:30 Panel Discussion
2:30 – 4:00 Topic 2 Discussion
4:00 – 4:30 Wrap Up
4:30 – 5:30 Networking Reception
6:00 – 8:00 Marketing Science Fair & Welcome Reception
MSI will be hosting a welcome reception. This will be a chance to meet other corporate and academic attendees. Early-career academics will present cutting-edge research and explore ideas for collaboration through poster sessions.


Day Two

8:30 – 10:00 a.m. Executive Sponsor Breakfast
9:00 – 10:00 Breakfast & registration for all attendees
9:00 – 5:00 Open Office Hours
Throughout the event, “Office Hours” offer direct access to the best academic thinking; attendees can sign up to meet one-on-one with MSI academic leaders to discuss their biggest challenges and questions.
10:00 – 10:30 Opening Remarks & Networking Activity
10:30 – 12:00 p.m. General Session
12:00 – 1:30 Lunch & Breakout Discussion Tables
1:30 – 3:00 General Session
3:00 – 3:30 Networking Break
3:30 – 5:00 General Session
5:00 – 7:00 Networking Reception


Day Three

8:30 – 9:00 a.m. Breakfast
9:00 – 9:30 Opening Remarks & Networking Activity
9:30 – 11:00 General Session
11:00 – 11:30 Networking Break
11:30 – 1:00 General Session
1:00 – 1:30 Wrap Up & Concluding Remarks
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