Amazon has moved into health care, Alibaba is challenging Amazon in the B2B marketplace, and Facebook is poised to enter the banking business. Digital disruption is business as usual, and firms and marketers are navigating new perils and opportunities every day. Many are succeeding, as “built to last” companies adapt to new platforms, channels, and players, and competitors form partnerships across industries and sectors. During the Summit, we’ll survey the landscape of digital disruption and innovation, and explore what it means for marketers, marketing teams, and organizations.
- Health care: Can AI and machine learning fulfill their promise to transform care? Will consumers embrace digital innovation?
- Payment systems: How might accelerating innovation in payment affect financial services and beyond?
- Brands: How can brands win and keep customers, as customers experience products in new ways on new platforms. What does this mean for retail?
- Channel relationships: Where are the opportunities for new relationships in B2C and B2B?
- Winners and losers: What are some of the most/least effective responses to disruptions across markets and industries.
At MSI’s signature event, marketing’s senior-most leaders convene in an intimate, “sales-free” environment for 2-1/2 days of deeply engaged learning and peer-to-peer sharing.
In keynote presentations, top marketing scholars and executives discuss latest findings and breakthrough insights in data science, consumer behavior, and marketing strategy and innovation. At poster sessions, early-career academics present cutting-edge research and explore ideas for collaboration.
“Office Hours” offer direct access to the best academic thinking; attendees can sign up to meet one-on-one with MSI academic leaders to discuss their biggest challenges and questions. Throughout the Summit, there are opportunities for sharing and discussion with marketing leaders across industries and roles.
On day 1 of the Summit, Practice Roundtables will meet for a day-long in-person session. Discussion will be roundtable-style with breakouts and deep dives, with facilitated peer-to-peer sharing about common challenges and insights across industries.
The State of Marketing Science summit is open to MSI Executive Sponsors, Engagement Leads, or designates. You must be logged in to register.
Please note that this Agenda is for planning purposes only and is subject to change. Please check back soon for additional information.
|12:30 – 5:00 p.m.||MSI Executive Committee Meeting
For members of the committee
On day 1 of the Summit, Practice Roundtables will meet for a day-long in-person session. Discussion will be roundtable-style with breakouts and deep dives, with facilitated peer-to-peer sharing about common challenges and insights across industries. Descriptions of the three groups are below.
Attendees select one roundtable to attend:
- Data Science Roundtable
This group is for serious marketing scientists who want to discuss latest modeling tools and techniques. Areas of interest for attendees include optimal experimental design; A/B testing; integrating insights and closed loop measurement; customer lifetime value, predictive and prescriptive analytics; machine learning; linking marketing sales and profit; programmatic buying; experimentation; etc.
Some titles of attendees include Senior Manager, Marketing Analytics; Lead Data Scientists; Measurement & Insights Researcher; Methods Principle; Global Analytics Director; SVP Decision Analytics & Research; etc.
- Insights Roundtable
This group is comprised of senior level managers in consumer insights and research roles at their organizations. Discussions incorporate techniques and methods along with the managerial implications and challenges as related to the role and influence in the organization. Areas of interest for attendees include techniques for synthesis of findings; customer experience measurement; issues in communicating and embedding insights within the organization; new techniques in behavioral economics; building consulting skills within the research function; hiring, training, and recruiting for research; innovations in research process; etc.
Some titles of attendees include VP of Research, Director of Global Consumer Insights; Marketing Insights Manager; Director Consumer Insights & Strategy; Technical Director Digital Market Research; Behavioral Science Lead; Customer Insights Director; etc.
- Marketing Innovation & Strategy Roundtable
This group is comprised of senior level marketers in strategy or training roles. Discussions are centred around building a world class marketing organization, advances in the practice of marketing and how organizations can prepare for and address the biggest challenges in B2B and B2C industries. Areas of interest for attendees include organizational structure; career development in marketing; evaluating marketing competencies and capabilities; approaches in global learning and training; training teams, markets, and individuals; intersection of sales and marketing; territory planning; the marketer of the future; etc.
Some titles of attendees include Director of Marketing Excellence; VP Marketing Strategy; Transformation & Talent Leader; Global Training Director; Global Marketing Capability & Effectiveness Leader; VP of Marketing Capability & Business Planning; Head of Marketing & Sales Institute; Chief of Staff, Marketing; etc.
|10:00 – 10:30 a.m.||Breakfast & Registration|
|10:30 – 11:00||Opening Remarks & Introductions|
|11:00 – 12:30 p.m.||Topic 1 Discussion|
|12:30 – 1:30||Lunch|
|1:30 – 2:30||Panel Discussion|
|2:30 – 5:00||Topic 2 Discussion|
|5:00 – 5:30||Wrap Up|
|5:45 – 6:30||CEO & Executive Director Report
Invitation only for academic attendees
|6:30 – 8:00||Marketing Science Fair & Welcome Reception
MSI will be hosting a welcome reception. This will be a chance to meet other corporate and academic attendees. Early-career academics will present cutting-edge research and explore ideas for collaboration through poster sessions.
|8:30 – 10:00 a.m.||Executive Sponsor Breakfast|
|9:00 – 10:00||Breakfast & registration for all attendees|
|9:00 – 5:00||Open Office Hours
Throughout the event, “Office Hours” offer direct access to the best academic thinking; attendees can sign up to meet one-on-one with MSI academic leaders to discuss their biggest challenges and questions.
|10:00 – 10:30||Opening Remarks & Networking Activity|
|10:30 – 12:00 p.m.||General Session|
|12:00 – 1:30||Lunch & Breakout Discussion Tables|
|1:30 – 2:30||General Session|
|2:30 – 2:45||Networking Break|
|2:45 – 4:15||Research Priorities Breakout|
|4:15 – 5:30||General Session|
|5:30 – 7:30||Networking Reception|
|8:30 – 9:00 a.m.||Breakfast|
|9:00 – 9:30||Opening Remarks & Networking Activity|
|9:30 – 10:30||General Session|
|10:30 – 11:00||Networking Break|
|11:00 – 12:30||General Session|
|12:30 – 1:00||Wrap Up & Concluding Remarks|
New York UniversityView Bio
Emory UniversityView Bio
University of Pennsylvania and Executive Director, Marketing Science Institute
University of Pennsylvania
Yale UniversityView Bio
Chief Knowledge Officer
Cheryl Cramer Toto
CEO, Marketing Science Institute
North Carolina State UniversityView Bio
MSI has secured a block of rooms at the Hotel Nikko at a discounted rate of $339 per night . In order to secure a room at the group rate please book online here, or contact the Nikko at (415) 394-1111 and reference the group code “MSI Annual Summit 2020”.
Availability and the discount for rooms can only be guaranteed until Monday, February 3rd, so please make sure to book your accommodations early.
222 Mason St.
San Francisco, CA 94102