Conferences

State of Marketing Science Summit: Marketing in Disruption

Overview

Join marketing’s senior-most leaders for 2-1/2 days of deeply engaged learning and peer-to-peer sharing at MSI’s signature event. Our inaugural 2020 Summit includes:

20+ mainstage presentations, where leading marketers and academic experts will explore the landscape of digital disruption and innovation:

  • Health care: Can AI and machine learning fulfill their promise to transform care? Will consumers embrace digital innovation?
  • Payment systems: How might accelerating innovation in payment affect financial services and beyond?
  • Brands: How can brands win and keep customers, as customers experience products in new ways on new platforms. What does this mean for retail?
  • Channel relationships: Where are the opportunities for new relationships in B2C and B2B?
  • Winners and losers: What are some of the most/least effective responses to disruptions across markets and industries.

15+ Roundtable discussions, led by top academics, sharing challenges, insights, and latest findings in:

  • Data Science
  • Insights
  • Marketing Strategy and Innovation

New opportunities to learn, explore, and collaborate

  • Poster sessions where early-career academics present cutting-edge research and explore ideas for collaboration
  • “Office Hours” – sign up to meet one-on-one with MSI academics to discuss your biggest challenges and questions
  • Peer-to-peer discussions, curated meetings & interactive workshops throughout the event


Why Attend the Summit

  • The 2.5 day event takes a considered approach to location and use of your time, and is designed to include highest-value activities -- roundtables, networking, one-to-one meetings, research feedback, and presentations – in one highly engaging event.
  • As an attendee, you will be joining an exclusive gathering of top brands, marketers, and academic experts. Our speakers and attendees are among the best of the best across industry and academia.
  • Like all MSI live events, the Summit is a “sales-free” intimate environment where marketing leaders can share challenges and questions with trusted counterparts across industries.
  • Presentation topics have been curated by you – our member companies – to ensure that we are focusing on your most important issues and questions.
  • Your input will influence the outcome of new research and solve real business challenges.
  • Your team will benefit too – we’ll provide summary content and resources for your team following the Summit.


Who Can Join

The State of Marketing Science summit is open to MSI Executive Sponsors, Engagement Leads or your designates. Each member company has four complimentary seats included with membership. If you have any questions about attendance, please email Michelle Scerbin. You must be logged in to register.

Agenda

02/25/2020

Please note that this Agenda is for planning purposes only and is subject to change. Please check back soon for additional information.

Day One

Select one Roundtable to attend (please find more info in roundtable tab)

  • Data Science, led by Bryan Bollinger, New York University, and K. Sudhir, Yale University
  • Insights, led by Ryan Hamilton, Emory University and Stacy Wood, North Carolina State University
  • Marketing Strategy & innovation, led by Cait Lamberton, University of Pennsylvania, and Mark Houston, Texas Christian University
12:30 – 1:00 Lunch, Check-in, and Seating Assignments
1:00 – 1:30 Roundtable Welcome and Introductions
1:30 – 3:00 Roundtable Discussions
Please find specific details under roundtable table tab
3:00 – 3:30 Networking Break
3:30 – 5:00 Roundtable Discussions
Please find specific details under roundtable table tab
5:00 – 5:30 Wrap up, Networking Prep, Group Photo
5:45 – 6:30 CEO & Executive Director Report
Invitation only for academic attendees
6:30 – 8:00 Marketing Science Fair & Welcome Reception
This welcome reception will be a chance to meet the other corporate and academic attendees. Early-career academics will present cutting-edge research and ideas for collaboration through poster sessions.
02/26/2020


Day Two

8:30 – 10:00 a.m. Executive Sponsor Breakfast
Invitation only breakfast for MSI Executive Sponsors (formerly known as Lead Trustees).
Breakfast will include an annual report from MSI and a leadership forum for all Executive Sponsors to share and learn from one another.
9:00 – 10:00 Breakfast & Registration for all Attendees
9:00 – 5:00 Open Office Hours
Throughout the event, “Office Hours” offer direct access to the best academic thinking; attendees can sign up to meet one-on-one with MSI academic leaders to discuss their biggest challenges and questions.
10:00 – 10:30 Opening Remarks & Networking Activity
10:30 – 11:45 Mainstage Presentations
11:45 – 1:15 p.m. Lunch & Networking Dessert
1:15 – 2:30 Mainstage Presentations
2:30 – 2:50 Networking Break
2:50 – 4:15 New Research Planning Session
Attendees will spend this session in breakouts sharing about key challenges in their roles and industries.  These discussions among marketing leaders and will be large enough for a range of perspectives and small enough to dive deep. Facilitated by a top scholar, the breakouts will inform the Research Priorities which will be shaped on the spot and shared back later at the summit.
4:15 – 4:30 Networking Break
4:30 – 5:20 Mainstage Presentations
5:20 – 5:30 Wrap Up
5:30 – 7:30 Evening Reception
02/27/2020


Day Three

8:00 – 8:30 a.m. Breakfast
8:30 – 9:00 Opening Remarks & Networking Activity
9:00 – 9:50 Mainstage Presentations
9:50 – 10:05 Networking Break
10:05 – 11:20 Mainstage Presentations
11:20 – 11:30 Wrap Up & Concluding Remarks

Speakers

Bryan Bollinger

New York University

View Bio

Randy Bucklin

University of California, Los Angeles

Hana Choi

University of Rochester

View Bio

Katrina Conn

Senior Practice Director, Customer Experience, Teradata

Ellen Evers

University of California, Berkeley

Kelly Goldsmith

Vanderbilt University

Lauren Grewal

Dartmouth College

Abbie Griffin

The University of Utah

Ryan Hamilton

Emory University

View Bio

Mark Houston

Texas Christian University

Barbara Kahn

University of Pennsylvania and Executive Director, Marketing Science Institute

Su Jung Kim

University of Southern California

Cait Lamberton

University of Pennsylvania

Davide Proserpio

University of Southern California

K. Sudhir

Yale University

View Bio

Tom Tang

Vice President, Marketing Analytics, Walmart, Inc.

Earl Taylor

Chief Knowledge Officer

Cheryl Cramer Toto

CEO, Marketing Science Institute

Stacy Wood

North Carolina State University

View Bio

Bryan Bollinger

Bryan Bollinger’s research portfolio aims to understand the causal effects of policymakers’ decisions in sustainability domains, and the interdependent reactions by consumers and firms. Examples include drivers of solar adoption and pricing, the role of home-automation and dynamic pricing on demand response, and the effect of nutritional labeling. His research has been supported by grants from the Department of Energy, National Science Foundation, Environmental Protection Agency, and others. Bryan received his BA and BE in engineering at Dartmouth College and his M.A. in Economics and Ph.D. in Marketing at Stanford University. His research has appeared in multiple outlets including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Quantitative Marketing and Economics, and American Economic Journal: Economic Policy, and Nature; it has been highlighted in news outlets such as `The Economist’, `NPR’, `The New York Times’, and `The Harvard Business Review’.

Randy Bucklin

Hana Choi

Hana Choi is an assistant professor of marketing at the Simon Business School, University of Rochester. Her substantive research interests include the digital economy, advertising, and consumer search. Methodologically, she combines exploratory data analysis, causal inference from field experiments, and theoretical and structural modeling approaches. Hana received her Ph.D. in marketing from Duke University, and she is the winner of the 2018 Sheth Foundation ISMS Doctoral Dissertation Award. Her research has appeared in Marketing Science and Information Systems Research.

Katrina Conn

Ellen Evers

Kelly Goldsmith

Lauren Grewal

Abbie Griffin

Ryan Hamilton

Ryan Hamilton is Associate Professor of Marketing and Caldwell Research Fellow at Emory University’s Goizueta Business School. He received his Ph.D. in Marketing from Northwestern University’s Kellogg School of Management.

His research investigates shopper decision making: how brands, prices, and choice architecture influence decision making at the point of purchase. He is a leading scholar in the area of retailer price image, exploring how customers form store-level price impressions and how those impressions influence consumer behavior. His research has been published in Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, Journal of Marketing, Marketing Letters, Management Science, and Organizational Behavior and Human Decision Processes, and has been profiled in the Harvard Business Review, New York Times, Wall Street Journal, Time, USA Today, Financial Times, and CNN Headline News.

In 2016, Ryan co-authored a book, The Intuitive Customer, which applies the insights from research on consumer psychology and decision making to more effectively managing customer experiences. He has also produced two lecture series, “Critical Business Skills for Success: Marketing” and “How You Decide: The Science of Human Decision Making,” for The Great Courses. He was a 2013 Marketing Science Institute Young Scholar and in 2011 was named one of “The World’s Best 40 B-School Profs Under the Age of 40” by Poets & Quants.

Ryan has an eclectic background that includes both an undergraduate degree in physics and time spent performing stand-up and sketch comedy. He is the proud father of five young children, which means he spends much of his time exhausted and slightly rumpled. This also gives him some social cover for his unabashed enthusiasm for Legos and superhero movies. He has never run a marathon and has no intention of ever doing so.

Mark Houston

Barbara Kahn

Su Jung Kim

Cait Lamberton

Davide Proserpio

K. Sudhir

K. Sudhir is James L. Frank ’32 Professor of Marketing, Private Enterprise and Management and Founder-Director of the Yale China India Insights Program at the Yale School of Management. He is Professor of Economics (by courtesy) at the Yale Economics Department. He will be a Visiting Fellow at Microsoft Research for the year 2020. He is currently, Editor-in-Chief of Marketing Science, the premier journal in the field of quantitative marketing.

Sudhir is a prolific researcher and has been recognized with best paper awards across all the leading quantitative marketing journals. He has consulted extensively and has research collaborations with a range of Fortune 500 companies and non-profits. As an academic mentor, his doctoral students and post-docs have received/accepted positions at many leading universities including Harvard, Berkeley, Northwestern, Cornell, Dartmouth, Purdue, UT Austin and UNC.

Sudhir is a pioneer in the development  of structural econometric modeling methods in marketing. His econometric models are workhorse models in areas such as marketing channels, sales force management, organizational buying and marketing of customer data. Recently, he has begun a research agenda around machine learning and natural language processing for marketing applications.

Tom Tang

Earl Taylor

Cheryl Cramer Toto

Stacy Wood

Dr. Wood’s research focuses on how consumers respond and adapt to change or innovation. This applies both to individuals’ processing of new product information as well as emotional or cultural reactions to new innovations, trends, or rituals. Current projects include investigations of new product design and investment, expert/novice differences in new product adoption, consumer response to technology innovations, medical innovations and patient experience, successful adoption of risky innovations, and the neuroscience of change behavior. Her research has appeared in Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Advertising Research, Journal of Product Innovation Management, and Journal of Retailing.

Stacy Wood joined the NC State Poole College of Management in 2010. Previously, she was a recipient of the 1997 H. Paul Root Award for the article published in Journal of Marketing that “made the most significant contribution to the advancement of marketing practice,” the 2005 Lewis Stern Award (AMA) for best paper in marketing and channels, and a runner-up for the 2010 Park Prize for best paper in JCP. Stacy has won 13 teaching awards at USC, Duke, and NC State, including USC’s top university-wide undergraduate teaching award in 2007. Stacy was recently elected President of the Association of Consumer Research, serving as President-Elect in 2017, President in 2018, and Past-President in 2019.

Stacy served as the Executive Director for the Center for Neuroeconomic Research while at USC and is an affiliated faculty member of MIT’s Convergence Culture Consortium and an affiliated scholar at the School of Medicine and the Fuqua School of Business at Duke University.

Accommodation

Surrounded by the bustle of Union Square and sights of San Francisco Bay, Hotel Nikko offers contemporary accommodations, just moments from the city's best, with on-site access to a world of dining, entertainment, and serenity. 

MSI has secured a block of rooms at the Hotel Nikko at a discounted rate of $339 per night . In order to secure a room at the group rate please book online here, or contact the Nikko at (415) 394-1111 and reference the group code “MSI Annual Summit 2020”.

Availability and the discount for rooms can only be guaranteed until Monday, February 3rd, so please make sure to book your accommodations early.

Hotel Nikko
222 Mason St.
San Francisco, CA 94102

Roundtables

On Day One of the Summit, join one of three roundtables for a day of deep discussion and peer-to-peer sharing. Led by two top academics, each roundtable will include 30 attendees, clustered in tables of noncompeting companies from B2B and B2C. With facilitated breakouts, deep dives, and peer sharing across industries, you will come away with applicable insights and new approaches to your most critical challenges and burning questions.

Attendees select one roundtable to attend:

Data Science Roundtable
This group is for serious marketing scientists who want to discuss latest modeling tools and techniques. Areas of interest and topics for networking with attendees include optimal experimental design; A/B testing; integrating insights and closed loop measurement; customer lifetime value, predictive and prescriptive analytics; machine learning; linking marketing sales and profit; programmatic buying; experimentation; etc.

Some titles of attendees may include Senior Manager, Marketing Analytics; Lead Data Scientists; Measurement & Insights Researcher; Methods Principle; Global Analytics Director; SVP Decision Analytics & Research; etc.

Led by:
Bryan Bollinger, New York University
K. Sudhir, Yale University

Insights Roundtable
This group is comprised of senior level managers in consumer insights and research roles at their organizations. Areas of interest and topics for networking with attendees include techniques for synthesis of findings; customer experience measurement; issues in communicating and embedding insights within the organization; new techniques in behavioral economics; building consulting skills within the research function; hiring, training, and recruiting for research; innovations in research process; etc.

Some titles of attendees may include VP of Research, Director of Global Consumer Insights; Marketing Insights Manager; Director Consumer Insights & Strategy; Technical Director Digital Market Research; Behavioral Science Lead; Customer Insights Director; etc.

Led by:
Ryan Hamilton, Emory University
Stacy Wood, North Carolina State University

Marketing Innovation & Strategy Roundtable
This group is comprised of senior level marketers in strategy or training roles. Attendees are interested in building a world class marketing organization, advances in the practice of marketing and how organizations can prepare for and address the biggest challenges in B2B and B2C industries. Other areas of interest and topics for networking with attendees include for attendees include organizational structure; career development in marketing; evaluating marketing competencies and capabilities; approaches in global learning and training; training teams, markets, and individuals; intersection of sales and marketing; territory planning; the marketer of the future; etc.

Some titles of attendees may include Director of Marketing Excellence; VP Marketing Strategy; Transformation & Talent Leader; Global Training Director; Global Marketing Capability & Effectiveness Leader; VP of Marketing Capability & Business Planning; Head of Marketing & Sales Institute; Chief of Staff, Marketing; etc.

Led by:
Cait Lamberton, University of Pennsylvania
Mark Houston, Texas Christian University

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