Data, Disruption, and the Transforming Media LandscapePrepared by Baek Jung Kim and Minjung Kwon, 2016, 16-300
Data science is transforming media and marketing communications. This conference, held February 24-25, 2016 at New York University, offered the latest evidence, practice-based findings, and emerging issues on programmatic buying, behavioral targeting, attribution modeling, content and creative, and predictive analytics.
Board of Trustees Meeting: Finding Growth in DisruptionPrepared by Scott Cowley, Matt Godfrey, and Ainslie Schultz, 2016, 16-304
Emerging technologies and changing consumer behaviors are upending current marketing wisdom and practice. How might firms respond? At MSI's Fall Board of Trustees Meeting, held on November 5-6, 2015 in Phoenix, Arizona, academic experts and marketing leaders offered insights, predictions, and stories of new ways to prosper and grow.
Frontiers of MarketingPrepared by Daniel Penrice, 2015, 15-303
What are key findings that have emerged from academic research on MSI's 2014-2016 research priorities? This report summarizes presentations by leading academics at MSI's "Frontiers of Marketing" conference, held on July 30-31, 2015 at Boston College.
Board of Trustees Meeting: A Celebration of Breakthrough MarketingPrepared by James Blair, Bhavya Mohan, and Lingling Zhang, 2015, 15-302
Summarizes the proceedings of MSI's Board of Trustees Meeting, "A Celebration of Breakthrough Marketing" on April 23-24, 2015 in Boston, Massachusetts.
Behavioral Economics and Beyond: Insights and ApplicationsPrepared by Danielle Brick, Peggy Liu, and Vivian (Yue) Qin, 2015, 15-301
Summarizes the proceedings of MSI's conference, "Behavioral Economics and Beyond: Insights and Applications" held on March 12-13, 2015, at Duke University, Fuqua School of Business