Frontiers of MarketingPrepared by Daniel Penrice, 2015, 15-303
What are key findings that have emerged from academic research on MSI's 2014-2016 research priorities? This report summarizes presentations by leading academics at MSI's "Frontiers of Marketing" conference, held on July 30-31, 2015 at Boston College.
Board of Trustees Meeting: A Celebration of Breakthrough MarketingPrepared by James Blair, Bhavya Mohan, and Lingling Zhang, 2015, 15-302
Summarizes the proceedings of MSI's Board of Trustees Meeting, "A Celebration of Breakthrough Marketing" on April 23-24, 2015 in Boston, Massachusetts.
Behavioral Economics and Beyond: Insights and ApplicationsPrepared by Danielle Brick, Peggy Liu, and Vivian (Yue) Qin, 2015, 15-301
Summarizes the proceedings of MSI's conference, "Behavioral Economics and Beyond: Insights and Applications" held on March 12-13, 2015, at Duke University, Fuqua School of Business
Board of Trustees Meeting: Building a World Class Marketing OrganizationPrepared by Tatiana Barakshina, Lez Trujillo, Sophie Yazhen Xiao, and Jason Kuan-Chou Ko, 2015, 15-100
Summarizes the proceedings of MSI's Board of Trustees Meeting: "Building a World Class Marketing Organization" held on November 13-14, 2014, in Chicago, Illinois.
Orchestrating Marketing in a B2B EnvironmentPrepared by Stefan Todd Sleep, University of Georgia, and Myoung-Jin Chae, Georgia Institute of Technology, 2014, 14-305
Summarizes the proceedings of MSI's conference, "Orchestrating Marketing in a B2B Environment" held on October 15-16, 2014, at Emory University in Atlanta, Georgia.