The Dialogue That HappenedG. David Hughes and E. Cameron Williams, 1979, 79-108
Discusses problems underlying the conflict between business and government over regulatory matters, including their conflicting values, problems of measuring the costs and benefits of regulation, and alternatives to regulation.
Sales Management: New Developments From Behavioral and Decision Model ResearchRichard P. Bagozzi, 1979, 79-107
Twenty papers treating motivation and performance in the sales force, sales force behavior as social exchange, social influence strategies, sales force management, and sales force decision models.
Analytic Approaches to Product and Marketing PlanningAllan D. Shocker, 1979, 79-104
Collection of papers addressing alternative analytic approaches to product-marketing planning, the understanding of changes in the competitive environment, issues involved in modeling customer market behavior, and problems of implementation.