Business Strategy and the Life Cycle ConceptGregory Carpenter and John U. Farley, 1985, 85-114
Summaries of eight presentations that address issues of business strategy and the life cycle concept from perspective of marketing, planning, and economics. Includes synthesis and record of questions and suggestions.
Measuring and Evaluating Sales Promotions to the Trade and to ConsumersJohn U. Farley, 1985, 85-113
Summarizes 15 presentations on measurement issues (coupon, trade, and retailer promotions) and trade and consumer response to promotion. Includes synthesis and identification of research issues.
Improving Data Quality in Sample SurveysFrederick Wiseman, editor, 1983, 83-105
Contains six papers on the topics of recommendations for improving existing survey practices and challenges facing various constituencies of the survey industry.
Analytic Approaches to Product and Market Planning: The Second ConferenceRajendra K. Srivastava and Allan D. Shocker, 1982, 82-109
Papers addressing conceptual models and approaches for determining product and market composition and structure; models of customer segmentation and choice; issues in determining optimal product positions and portfolio strategies; and implementation issues.
Consumerism and Beyond: Research Perspectives on the Future Social EnvironmentPaul N. Bloom, 1982, 82-102
Thirty papers presenting a diversity of perspectives on the nature and direction of consumer organizations, social and legislative trends, and business response to external pressures.