Competing in a Deregulated or Volatile MarketLauren K. Wright, 1987, 87-114
Summaries of eleven presentations on the topic, focusing on how pricing, quality, and service-line bundling may be used as strategic tools.
Viewpoints on the Changing Consumer Goods Distribution SceneRandolph E. Bucklin and Diane H. Schmalensee, 1987, 87-112
Summaries of nine presentations on the topic. Also includes synthesizing introduction which identifies recurring themes.
Developing a Marketing OrientationWilliam T. Ross, 1987, 87-111
Summaries of four presentations on the topic. Also includes a review of the subsequent discussions and notes about pertinent research issues.
New Developments in Marketing ResearchScott Hoenig, 1986, 86-112
Summaries of seven presentations on techniques to predict product acceptance, perceptual mapping, regression techniques, a technique to summarize different studies on the same topic, and the extent of marketing research use in industry.
Standardizing International Entry, Positioning, and Distribution StrategiesHanns Ostmeier, 1986, 86-111
Summaries of papers and discussions dealing with entry, positioning, and distribution strategies; counterpoints business and academic perspectives.