Summaries of eleven presentations on the topic, focusing on how pricing, quality, and service-line bundling may be used as strategic tools.
Summaries of nine presentations on the topic. Also includes synthesizing introduction which identifies recurring themes.
Summaries of four presentations on the topic. Also includes a review of the subsequent discussions and notes about pertinent research issues.
Summaries of seven presentations on techniques to predict product acceptance, perceptual mapping, regression techniques, a technique to summarize different studies on the same topic, and the extent of marketing research use in industry.
Summaries of papers and discussions dealing with entry, positioning, and distribution strategies; counterpoints business and academic perspectives.
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