Board of Trustees Meeting: Customer Experience Beyond the HypePrepared by Tianqi Chen, Chang-Yuan Lee, and Tyrha Lindsey-Warren, 2017, 17-301
Experts in quantitative, behavioral, and strategic domains focused on key questions about design, implementation, and measurement of customer experience and customer journeys, when those “customers” may be buyers, shoppers, or consumers.
Harnessing Marketing Analytics for Business ImpactPrepared by Jessica Jumee Kim, Keunwoo Kim, Kalyan Rallabandi, and Dan Yavorsky, 2017, 17-300
Co-sponsored by the UCLA Morrison Center for Marketing and Data Analytics, this conference offered views from the forefront of data science and marketing analytics. Industry and academic leaders presented the latest research and case studies on how firms can deploy analytics beyond advertising to innovation, distribution and pricing for maximum impact.
Board of Trustees Meeting: Understanding Customers in a Digitized WorldPrepared by Shrabastee Banerjee, Masha Ksendzova, and Cansu Sogut, 2016, 16-301
As technology continues to transform the path to purchase and delivery channels, companies are creating new ways to reach and offer value to “always on” consumers. At the April 14-15, 2016 Trustees Meeting, presenters explored new and evolving approaches to advertising, customer experiences, marketing analytics, and digital marketing.
Data, Disruption, and the Transforming Media LandscapePrepared by Baek Jung Kim and Minjung Kwon, 2016, 16-300
Data science is transforming media and marketing communications. This conference, held February 24-25, 2016 at New York University, offered the latest evidence, practice-based findings, and emerging issues on programmatic buying, behavioral targeting, attribution modeling, content and creative, and predictive analytics.
Board of Trustees Meeting: Finding Growth in DisruptionPrepared by Scott Cowley, Matt Godfrey, and Ainslie Schultz, 2016, 16-304
Emerging technologies and changing consumer behaviors are upending current marketing wisdom and practice. How might firms respond? At MSI's Fall Board of Trustees Meeting, held on November 5-6, 2015 in Phoenix, Arizona, academic experts and marketing leaders offered insights, predictions, and stories of new ways to prosper and grow.