Board of Trustees Meeting: Marketing in the CrossfirePrepared by Lez Trujillo Torres and Pam Richardson-Greenfield, 2017, 17-303
As political, social, and technological trends accelerate, firms are pressed by new issues and questions. The November 2-3, 2017 Board of Trustees meeting offered expert perspectives from academia and business on how marketers—and brands—can navigate hazards and leverage opportunities.
Consumer Response to the Evolving Retailing LandscapePrepared by Denise Dahlhoff, 2017, 17-302
As retailing undergoes drastic change, consumers are shopping and buying in new and different ways. At this conference, held at the Wharton School on June 22-23, 2017, leading scholars and select industry experts discussed how this changing landscape has transformed the consumer decision journey.
Board of Trustees Meeting: Customer Experience Beyond the HypePrepared by Tianqi Chen, Chang-Yuan Lee, and Tyrha Lindsey-Warren, 2017, 17-301
Experts in quantitative, behavioral, and strategic domains focused on key questions about design, implementation, and measurement of customer experience and customer journeys, when those “customers” may be buyers, shoppers, or consumers.
Harnessing Marketing Analytics for Business ImpactPrepared by Jessica Jumee Kim, Keunwoo Kim, Kalyan Rallabandi, and Dan Yavorsky, 2017, 17-300
Co-sponsored by the UCLA Morrison Center for Marketing and Data Analytics, this conference offered views from the forefront of data science and marketing analytics. Industry and academic leaders presented the latest research and case studies on how firms can deploy analytics beyond advertising to innovation, distribution and pricing for maximum impact.
Board of Trustees Meeting: Understanding Customers in a Digitized WorldPrepared by Shrabastee Banerjee, Masha Ksendzova, and Cansu Sogut, 2016, 16-301
As technology continues to transform the path to purchase and delivery channels, companies are creating new ways to reach and offer value to “always on” consumers. At the April 14-15, 2016 Trustees Meeting, presenters explored new and evolving approaches to advertising, customer experiences, marketing analytics, and digital marketing.