Past Conferences

Social Media and Social Networks: What Are They Good For?

Overview

Social media is transforming our view of marketing communications. We liked to think once that marketers directed discrete campaigns by turning media budgets on and off, but today we see that marketers are players in a continuous flow of engagement on and across platforms, reacting to and acting with consumers as often as we direct actions at them.

We will review what marketers and consumers do on social networks, cataloging the rich profusion of text, sounds, and images that make up the landscape. We will also discuss what is known about measuring social media effects. If social effects are not discretely linked to media investments the way ad effects were tied to ad spending, how do we know what social media spending is good for?

Agenda

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Accommodation

Unfortunately the MSI group rate for the hotel has expired, but please contact MSI's Conference Director, Donna Peck, at dpeck@msi.org as additional rooms may become available. For your reference, below is general contact information for the hotel. For your reference, below is general contact information for the hotel.

Langham Hotel
250 Franklin Street
Boston, MA 02110
(617) 451-1900

Photos

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Registration Fees

Corporate Member: $1,150
Group Corporate Member: $995

Academic Member: $595

Group Corporate Member registration is defined as two or more paying registrants from the same MSI member company. Due to room constraints this offer is limited to 4 people. If you wish to register your group, please contact MSI at 617-491-2060 or meetings@msi.org.

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