Presentations

Win Customers in an Era of Endless Disruption

Barbara Kahn, University of Pennsylvania

We are just witnessing the start of radical changes that will revolutionize shopping in every way. Customers' expectations are being ratcheted up, making winning (and keeping) those customers all the more challenging. In this session, Barbara Kahn will examine the companies that have been most successful during this wave of change and offer insights into what we can learn from their ascendance. Building on these insights, she will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's disruptive environment.

Related Conference

State of Marketing Science Summit: Marketing in Disruption

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