Presentations

Long-Term Market Leadership in the Age of Disruption

Peter Golder, Dartmouth College

Market share leadership is often a strategic imperative, yet surprisingly little is known about a brand’s actual duration of market leadership. Peter Golder has compiled data on market leaders over nearly a century and across numerous consumer product categories and will present and compare results across the 20th and 21st centuries. He will also discuss the results on the probability of recapturing leadership once it is lost, and the implications for managing today’s leading brands.

Related Conference

State of Marketing Science Summit: Marketing in Disruption

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