Presentations

What Makes An Experience Irresistible?

Adam Alter, New York University

Why do people return to some ideas, products, experiences, and brands over and over again, while others fade from memory and interest almost immediately? What, in short, separates the irresistible from the forgettable? In this talk, Adam Alter will draw from research on casino design, user-experience and user-interface, the worlds of virtual and augmented reality, and digital advertising to backward engineer irresistibility. The answers apply broadly to all forms of business, from online and digital product development to consumer sales, packaged goods, services, politics, medicine, and law.

Related Conference

Behavioral Science 2018: Customer Experience

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